Katie Hope to Join Princeton University Press as Marketing Director

Princeton University Press is thrilled to announce that Katie Hope will join the Press as Marketing Director, leading PUP’s global marketing and sales teams in Princeton and Oxford, while working closely with the Press’s Beijing office. Hope brings to PUP twenty-five years of industry experience, most recently as Director of Marketing and Author Relations at the MIT Press, overseeing MIT’s global marketing team and leading marketing and business development strategies for trade, textbook, and professional titles, as well as journals and digital content.

According to Princeton University Press Director Christie Henry, “The alchemy of Katie’s experience, the caliber of the Press’s team, and the intellectual property our authors around the world entrust to us to market and sell is inspiring to contemplate. We admire and have learned from the impact of her creative leadership at MIT Press, within the AUPresses community, and far beyond, and are eagerly anticipating the collaborations ahead and the many ways in which Katie will help us to write our next PUP chapter. I thank our colleagues at Storbeck Pimentel and the many at PUP who have helped us realize this moment.”

During Hope’s decade at the MIT Press, she led the creation and implementation of a Marketing Department strategic plan, an overhaul of MIT’s digital capabilities, driving analytics-led sales and marketing and overseeing a website redesign, brand refresh, and consistently strong growth across social media platforms. Before joining the MIT Press, Hope, who got her start as a sales rep and later marketing manager for McGraw-Hill Education, worked in senior leadership positions across trade and scholarly publishing, including as Vice President, Director of Marketing for Adult Trade & Reference and Vice President, Director of Marketing for the Higher Education Division at Houghton Mifflin Harcourt.

Hope comments, “I am truly honored to join PUP, an organization I have admired for so long and one that possesses such an exceptional marketing and sales team. I am profoundly excited to be a part of this dynamic university press especially at this pivotal moment in the world of global publishing. I see immense opportunities to expand the reach of PUP’s superior editorial content and groundbreaking marketing initiatives.”

Hope will start at PUP in June, reporting to Henry as a member of the Press’s senior leadership.

 

About Princeton University Press

Princeton University Press is a leading publisher of trade and scholarly titles and textbooks across a wide variety of disciplines. With offices in United States, the United Kingdom, and China, and with sales distribution across five continents, Princeton University Press strives to foster dialogues that engage the world.