Announcing Digital Keywords (at a discount) and a Call for More Keywords at #dkw

This post appears concurrently at Culture Digitally.

I’m thrilled to announce the official publication, by Princeton University Press, of Digital Keywords: A Vocabulary of Information Society and Culture — on the fortieth anniversary of the publication of Raymond Williams’ classic Keywords: A Vocabulary of Culture and Society.

Princeton University Press is offering a discount of 25% on the book to all Culture Digitally readers. Enter the discount code P06197 at any time, until December 31, 2016.

Check out the table of contents, featuring 25 essays from a great group of scholars, or join the Twitter-verse fun at #dkw:

Also, consider indulging in three minutes with the editor Benjamin Peters (me).

The book offers an immensely teachable collection of 25 short essays from leading scholars, set to change the conversation about our contemporary information society and culture. It also represents a conversation begun two years ago with the readers of Culture Digitally and continued thanks to the support of Fred Appel at Princeton University Press. I would like to continue that conversation today.

The volume covers just 25 terms that the contributors felt were important to contemporary scholarly thinking around the information age. So many more terms warrant similar attention. What are some of the other words you think are key to understanding the modern world and its media, and why? Help out now by tweeting your own keyword of interest with the hashtag #dkw.

(If you do not tweet, your welcome to submit your keywords suggestions into this Google form. If you’d like others to be able to follow up with you, please add your name and institutional affiliation; please do not include bot-readable email addresses, since the file will be public.)

Next week, a list of candidate digital keywords will be drawn from the #dkw Twitter hashtag and the Google form, and then posted to Culture Digitally as a public reference and basis for future work. This open resource will also feature a list of the keywords we arrived at well as more than 200 candidate keywords we listed in the Digital Keywords appendix. The resource is intended as a first step toward building a rolling Rolodex of keywords and their scholars and students. The hope is that this exercise will stimulate future Digital Keywords volumes, teaching, and conversations.

Please come join the conversation in print and online, stay tuned as sample keyword essays follow this month, and enjoy!

From “Brexit” to “dumpster fire”: Benjamin Peters on why digital keywords matter

petersIn the digital age, words are increasingly important, with some taking on entirely different meanings in the digital world. Benjamin Peters’ new book, Digital Keywords: A Vocabulary of Information Society & Culture  presents modern humans as linguistic creatures whose cultural, economic, political, and social relations are inseparable from these “keywords”. Recently, Peters took the time to answer some questions about the book:

Why digital keywords? Why now?

BP: “Brexit” and “Trumpmemtum.”

What are these but marked keywords that—together with, say, the trendy new phrase “dumpster fire”—trigger anxieties very much alive today? What work do such words do?

40 years ago, in 1976, the Welsh literary critic Raymond Williams published his classic Keywords: A Vocabulary of Culture and Society, establishing a critical and ongoing project for taking seriously the work of over 100 words in postindustrial Britain. This book, taking Williams as its (all too) timely inspiration, seeks to refresh the keywords project for English-language information societies and cultures worldwide.

This book seeks to change the conversation about the digital revolution of language at hand. The real world may not be made out of language but our access to it surely is. Modern humans are linguistic creatures: our cultural, economic, political, social, and other relations cannot be separated from the work our words do. And as everyone who has ever put pencil to paper knows, our words do not always oblige. This is especially true in the age of search. Digital keywords are both indispensable and tricky. They are ferociously important and often bite back.

Digital Keywords also seeks to offer a teachably different approach to “digital keywords” than currently championed, as a simple Google search will reveal, by the meddling reach of search engine optimizers (SEO). No older than the OJ Simpson trial and valued at no less than $65 billion (about the economy of Nebraska), the SEO industry is arguably the dominant approach to taking keywords seriously online at the moment: and yet reason strains at the massive capital flows that, say, the term “insurance” alone commands. SEO, with its shady markets of pay-per-click advertising and results manipulation, cannot be the best approach to working with digital keywords.

How else might we begin (again)?

I’m hooked. So which keywords does the book take up? And what makes those words key?

BP: Let me answer that in reverse. As editor I figured I had a choice: I could either start by choosing the words I thought were key for the information age and then find people to write about them, or I could invite the best contributors to the project and then let them choose their keywords. As it happens, this volume does both. On the one hand, the appendix lists well over 200 candidate keywords—from access to zoom—and we’ll be soliciting other keywords to that growing list on the scholarly blog Culture Digitally this July.

On the other hand, the 25 words featured in this book are “key” simply because the scholars that populate this book demonstrate that they are. That may sound tautological, but I actually uphold it as the high standard in keyword scholarship: a word is key because it does meaningful social work in our lives. It is the task of each essay to prove such work. The reader too is invited to take up Williams’ search for themselves and to test these essays accordingly: do they convince that these terms, once understood, are somehow tectonic to the modern information society and culture—and why or why not? Which words would you add—and why?

Fair enough. Can you give us a sample of what the authors claim about their keywords?

BP: Sure thing. The freely available extended introduction critically frames the project as a first step toward a grammar for understanding terministic technologies; it also summarizes each essay and draws critical connections between them, so I won’t do any of that here. Since the book itself is organized alphabetically by keyword, I’ll list the essays alphabetically by author last name. Rosemary Avance critically reclaims community online and off, Saugata Bhaduri risks the collective action baked into gaming, Sandra Braman tackles Williams’ keyword flow in information systems, Gabriella Coleman decrypts hackers and their crafts, Jeffrey Drouin takes on document surrogates in copy cultures, Christina Dunbar-Hester critically appraises the gender in computing geeks, Adam Fish reflects on what mirror is doing in data mirroring, Hope Forsyth grounds the online forum in ancient Rome, Bernard Geoghegan telegraphs back the origins of modern information, Tarleton Gillespie demystifies the omnipresent algorithm, Katherine D. Harris unpacks the digital archive, Nicholas A. John rethinks sharing cultures online, Christopher Kelty unearths root causes and consequences of participation, Rasmus Kleis Nielsen separates democracy from digital technologies, John Durham Peters seeds an outpouring of the cloud in cloud computing, Steven Schrag reworks memory and its mental and mechanical discontents, Stephanie Ricker Schulte repossesses personalization, Limor Shifman reanimates the meme online, Julia Sonnevend theorizes events beyond media, Jonathan Sterne and I, separately, deconstruct the analog and digital binary, Thomas Streeter pluralizes the internet, Ted Striphas rereads culture alongside technology after Williams, Fred Turner goes Puritan on the Silicon Valley prototype, and Guobin Yang launches the book with the de-radicalizing of activism online.

Who is the audience for this book? Who are you writing for?

BP: Students, scholars, and general interest readers interested in the weighty role of language in the age of search in particular and the current information age in general. Ideally, each essay will prove plain and short enough (average length 3000 words) to sustain the attention of the distracted undergraduate, substantial enough to enrich the graduate students, and pointed enough to provoke constructive criticism from the most experienced scholar. Of course this ideal will not hold uniformly across this or any other volume, but perhaps this group of contributors delivers on the whole, I must say, and that is enough for this editor.

I’m also excited to note that later this year Princeton University Press also plans to release for free download my teaching notes for this book. These notes aim to offer in an easily editable format enough material to teach the book as the main course text for a semester-long undergraduate or graduate course in media and communication studies. We hope this will benefit courses worldwide. Meanwhile, the scholarly blog Culture Digitally maintains, with Princeton University Press’ generous support, the early drafts of fair share of the published essays here.

Benjamin Peters is assistant professor of communication at the University of Tulsa in Tulsa, Oklahoma. He is also affiliated faculty at the Information Society Project at Yale Law School.

 

 

 

Ken Reed on the Princeton Legacy Library

The goal of the Princeton Legacy Library is to vastly increase access to the thousands of books published by Princeton University Press since our founding in 1905. Using the latest print-on-demand technology, we have been making this important scholarly heritage available for a new generation of readers. The effort has been particularly relevant in developing nations, where access was not previously available. Over 2,300 titles are currently back in print and over 27,000 have been sold, with the top selling titles hailing from a wide range of disciplines. And now, all the existing Princeton Legacy Library titles have been released in hardcover format as well.

Today PUP sat down for a Q&A with our Digital Production Manager, Ken Reed, who has been overseeing the monumental effort to reconnect readers to this treasure trove of scholarship.

What is the Princeton Legacy Library (PLL) project? How was it conceived?

For years, the press had been interested in bringing out-of-print titles back into print. After much discussion among our senior management, the project received approval and the Press moved ahead with a massive digitization project. The project had two primary goals: bringing as many out-of-print titles back into print as possible, and a much more ambitious goal to create digital assets for all our publications, no matter the status.

To that end, nearly 3,000 titles will end up in the Princeton Legacy Library project. So far we have brought nearly 2,400 titles back into print, both as paper and now as hard case. We are also creating web PDFs for each title for library aggregators.

The titles in the project range from 1915–1999—nearly 100 years of the Press’s scholarship is represented in this series.

Can you explain some of the production details for the PLL titles? How did PUP go about digitizing the books and bringing them back into print?

All of the titles were scanned at a high quality, but our goal was to preserve the text as is. So, we haven’t made any revisions to the original content. Every title has been reviewed for quality prior to publication—a very time consuming process, indeed.

Since in most cases we did not have access to the original covers in print-ready format, we decided early on to have a series design cover created. This was done by the distinguished graphic design firm, Chermayeff & Geismar & Haviv.

Our partnership with Ingram was crucial in bringing these titles back into print. We have set up these titles at Ingram through their print-on-demand (POD) technology. Additionally, the covers were auto-generated from our metadata by Ingram, except in some cases where we had to manually adjust them.

Of course, the book interiors and covers were only part of the process. Reviewing and updating the metadata was a key task that had to be undertaken.

Can you explain the metadata process in more detail?

Since we have titles going back to 1915, we had to ensure that we had all the necessary metadata. This includes confirming the bibliographic information—title, subtitle, author—as well as subject codes for the book industry and our web site.

Perhaps more importantly, we had to ensure that we had book descriptions for all of these titles. We digitized seasonal catalogs going back to the 1960s from our own records, and the archives at the Princeton University Library had seasonal catalogs going back to 1914. The Library digitized these catalogs for us, and have been very supportive of the project overall. In fact, from time to time we need to re-scan pages from book interiors, and we often use Library books for this purpose.

Finally, we reviewed all the titles for rights information before publication. Since we were dealing with titles that have been out-of-print for years, in many cases rights have reverted to the authors.

Browse the Princeton Legacy Library here.

The Digital Einstein Papers: An Open Access Story

EinsteinA year ago in December, Princeton University Press rolled out an unprecedented open access initiative: the ongoing publication of Einstein’s massive written legacy comprising more than 30,000 unique documents. The Digital Einstein Papers, one of the most ambitious publishing projects ever undertaken, launched to widespread fanfare from the scientific, publishing, and tech communities, with enthusiastic coverage from The New York Times, (which hailed the papers as “the Dead Sea Scrolls of Physics”), to Inside Higher Ed, The Guardian, and far beyond. You can watch Diana Buchwald, editor of The Collected Papers of Albert Einstein, launch The Digital Einstein here.

A year out, what has the success looked like in terms of traffic? Ken Reed, Digital Production Manager at Princeton University Press takes us behind the scenes:

The Digital Einstein Papers site launched on 5 December 2014, and in the past year has had over 340,000 sessions, with over 3.2 million pageviews.

Site traffic has been worldwide, with the top five countries in order being the United States, Germany, India, Canada, and Brazil. The site is mobile optimized, especially for the iOS, which accounts for 50% of mobile traffic to the site. This is vital for global users, since by some accounts the mobile share of web traffic is now at 33% globally.

The Papers features advanced search technology and allows users to easily navigate between the original languages in which the texts were written and their English translation, as well as extensive supplementary material. But the Press is always looking to make technological improvements. In the past year, Princeton University Press has worked closely with the developer, Tizra, to monitor traffic and continually tweak display issues, especially around mobile devices. We have recently added a news tab, and the future will hold more enhancements to the site, including added functionality for the search results, and the addition of a chronological sort.

At present, the site presents 13 volumes published by the editors of the Einstein Papers Project, with a 14th slated to go online in 2016. Here is just a sampling of the included documents:

“My Projects for the Future” — In this high school French essay, a seventeen-year-old Einstein describes his future plans, writing that “young people especially like to contemplate bold projects.”

Einstein’s first job offer — Einstein graduated from university in 1900, but had great difficulty finding academic employment. He received this notice of his appointment as a technical clerk at the Swiss Patent Office in June 1902 and would later describe his time there as happy and productive.

“On the Electrodynamics of Moving Bodies” — Einstein’s 1905 paper on the special theory of relativity is a landmark in the development of modern physics.

Keep an eye on this exciting open access project as it evolves in 2016 and beyond. Explore for yourself here.

Celebrate National Grammar Day with Frank Cioffi’s One Day in the Life of the English Language

Grammar: It’s the difference between knowing your stuff and knowing you’re stuff. Some even say it saves lives (see below). If you haven’t noticed, today is National Grammar Day (March 4), so here at Princeton University Press we are celebrating good grammar, proper punctuation, and clear communication with Frank L. Cioffi’s anti-textbook handbook, One Day in the Life of the English Language: A Microcosmic Usage Handbook.

Cioffi’s chatty and charming reference doesn’t just lay out the “rules,” but also makes a convincing case for why good grammar and usage matter. Cioffi argues that Standard Written English (also known as “formal English”) is vital for success in professions where exactness and clarity carry great importance, and he also proposes that correct English can foster a more honest, ethical, and functional culture of communication.

The book draws on some three hundred real-world sentences printed in eleven newspapers and six weekly magazines and published on a single, typical day (December 29, 2008). Cioffi emphasizes that English usage is continually evolving and he debunks some of the most popular grammar “rules.” Is it acceptable to end a sentence with a preposition? It is. Can you start a sentence with a conjunction? You can. Is it “correct” to use split infinitives. Sure.

What do you think? Does “formal” English still matter in the post-Twitter world?

commas-save-lives

Check out the introduction and let us know.

We’ve also been tweeting out #NationalGrammarDay #protips from the book today.

Happy National Grammar Day!

Photo via Brett Jordan / Flickr

Butting Heads (and iPhones): Economists Robert Gordon and Joel Mokyr Duke it Out in the Wall Street Journal

Photo Credit: WSJ.comNorthwestern Professors of Economics Robert Gordon and Joel Mokyr just can’t seem to get along.

In this past weekend’s edition of The Wall Street Journal, the two voice some distinctly adverse ideas about technological innovation in the twenty-first century – on the one hand, its success, and on the other, its stagnation.

Professor Mokyr, author of The Gifts of Athena: Historical Origins of the Knowledge Economy and co-author of The Invention of Enterprise: Entrepreneurship from Ancient Mesopotamia to Modern Times is an economic historian who’s altogether positive about the economic direction of the world-at-large. But this isn’t just blind optimism; in fact, it’s due in large part to the rapid rate of technological innovation. Mokyr notes that “new tools have led to economic breakthroughs,” and that since the field of technology is vast and unremitting, we’re hardly in danger of economic collapse.


“The divergent views are more than academic. For many Americans, the recession left behind the scars of lost jobs, lower wages and depressed home prices. The question is whether tough times are here for good. The answer depends on who you ask.”


But Professor Gordon, a macroeconomist and author of the forthcoming book Beyond the Rainbow: The American Standard of Living Since the Civil War (Princeton), and of the best-selling textbook, Macroeconomics, is hugely skeptical of such theories. He asks us to compare useful and revolutionary objects, like the flushing toilet, to the newest iPad; the former, already invented, is indispensable. Everything created thereafter is simply excess – the cherry on top, if you will. And, as new developments become only incrementally more advanced than their predecessors, technological progress will slowly grind to an anticlimactic halt.

The op-ed also gives some interesting background on both Gordon and Mokyr and tries to posit the origins of their respective beliefs, whether positive or negative. Despite their conflicts, the two can concede to one point: that the twenty-first century is unarguably the best time to be born, and the revelation is certainly an encouraging one.

Congratulations to Joseph Masco, author of The Nuclear Borderlands and Winner of the 2014 J.I. Staley Prize

MascoCongratulations to Dr. Joseph Masco, who has been awarded the 2014  J.I. Staley Prize from the School of Advanced Research for his book, The Nuclear Project: The Manhattan Project in Post-Cold War New Mexico

The J.I. Staley Prize is presented to a living author for a book that “exemplifies outstanding scholarship and writing in anthropology. The award recognizes innovative works that go beyond traditional frontiers and dominant schools of thought in anthropology and add new dimensions to our understanding of the human species. It honors books that cross subdisciplinary boundaries within anthropology and reach out in new and expanded interdisciplinary directions.”

The prize, which carries a cash award of $10,000, is presented at an award ceremony hosted by the School for Advanced Research during the annual meetings of the American Anthropological Association.

Dr. Masco is a Professor of Anthropology and of the Social Sciences at the University of Chicago, teaching courses on a wide range of subjects, from national security and culture to political ecology and technology. He received a B.A. in the Comparative History of Ideas from the University of Washington (1986), and holds an M.A. and Ph.D. in Anthropology from the University of California, San Diego (1991, 1999).

Natasha Dow Schüll Recieves Honorable Mention for “Addiction by Design”

Natasha Dow Schüll – Addiction by Design: Machine Gambling in Las Vegas
Honorable Mention for the 2013 Gregory Bateson Prize, The Society for Cultural Anthropology

The Bateson Prize is designed to reward work that is theoretically rich, ethnographically grounded, and in the spirit of the tradition for which the SCA has become known-interdisciplinary, experimental, and innovative.

“Addiction by Design: Machine Gambling in Las Vegas (Princeton University Press) by Natasha Dow Schüll offers a simultaneously critical and empathetic account of the world of machine gambling and machine-human interface, more generally. Schüll richly documents the crafting of an interiority that is highly attractive to the gambler and very profitable for the gaming companies and offers a comprehensive analysis of this deeply disturbing effort to engineer a psychic state through expert calibration of the human senses via machines. This highly engaging and accessible book is destined to serve as a model of ethnography for science and technology studies in the years to come.”

Addiction By DesignRecent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.

Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone,” in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible–even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schüll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and “ambience management,” player tracking and cash access systems–all designed to meet the market’s desire for maximum “time on device.” Her account moves from casino floors into gamblers’ everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.

Addiction by Design is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

Natasha Dow Schüll is associate professor in the Program in Science, Technology, and Society at the Massachusetts Institute of Technology.

President Emeritus William G. Bowen To Speak At Princeton University

William BowenPresident Emeritus William G. Bowen will give a talk “Academia Online: Musings” at 8 p.m. Monday Oct. 14, in McCosh Hall, Room 50, as part of the Princeton University Public Lectures Series. Bowen’s most recent book, Higher Education in the Digital Age (Princeton University Press, 2013), which examines two of the most visible and important trends in higher education today: exploding costs and the expansion of online learning, will be a topic of discussion. Bowen believes that technology has the potential to help rein in costs without negatively affecting student learning.


This event is free and open to the public. For more information, click here.