Ken Reed on the Princeton Legacy Library

The goal of the Princeton Legacy Library is to vastly increase access to the thousands of books published by Princeton University Press since our founding in 1905. Using the latest print-on-demand technology, we have been making this important scholarly heritage available for a new generation of readers. The effort has been particularly relevant in developing nations, where access was not previously available. Over 2,300 titles are currently back in print and over 27,000 have been sold, with the top selling titles hailing from a wide range of disciplines. And now, all the existing Princeton Legacy Library titles have been released in hardcover format as well.

Today PUP sat down for a Q&A with our Digital Production Manager, Ken Reed, who has been overseeing the monumental effort to reconnect readers to this treasure trove of scholarship.

What is the Princeton Legacy Library (PLL) project? How was it conceived?

For years, the press had been interested in bringing out-of-print titles back into print. After much discussion among our senior management, the project received approval and the Press moved ahead with a massive digitization project. The project had two primary goals: bringing as many out-of-print titles back into print as possible, and a much more ambitious goal to create digital assets for all our publications, no matter the status.

To that end, nearly 3,000 titles will end up in the Princeton Legacy Library project. So far we have brought nearly 2,400 titles back into print, both as paper and now as hard case. We are also creating web PDFs for each title for library aggregators.

The titles in the project range from 1915–1999—nearly 100 years of the Press’s scholarship is represented in this series.

Can you explain some of the production details for the PLL titles? How did PUP go about digitizing the books and bringing them back into print?

All of the titles were scanned at a high quality, but our goal was to preserve the text as is. So, we haven’t made any revisions to the original content. Every title has been reviewed for quality prior to publication—a very time consuming process, indeed.

Since in most cases we did not have access to the original covers in print-ready format, we decided early on to have a series design cover created. This was done by the distinguished graphic design firm, Chermayeff & Geismar & Haviv.

Our partnership with Ingram was crucial in bringing these titles back into print. We have set up these titles at Ingram through their print-on-demand (POD) technology. Additionally, the covers were auto-generated from our metadata by Ingram, except in some cases where we had to manually adjust them.

Of course, the book interiors and covers were only part of the process. Reviewing and updating the metadata was a key task that had to be undertaken.

Can you explain the metadata process in more detail?

Since we have titles going back to 1915, we had to ensure that we had all the necessary metadata. This includes confirming the bibliographic information—title, subtitle, author—as well as subject codes for the book industry and our web site.

Perhaps more importantly, we had to ensure that we had book descriptions for all of these titles. We digitized seasonal catalogs going back to the 1960s from our own records, and the archives at the Princeton University Library had seasonal catalogs going back to 1914. The Library digitized these catalogs for us, and have been very supportive of the project overall. In fact, from time to time we need to re-scan pages from book interiors, and we often use Library books for this purpose.

Finally, we reviewed all the titles for rights information before publication. Since we were dealing with titles that have been out-of-print for years, in many cases rights have reverted to the authors.

Browse the Princeton Legacy Library here.

The Digital Einstein Papers: An Open Access Story

EinsteinA year ago in December, Princeton University Press rolled out an unprecedented open access initiative: the ongoing publication of Einstein’s massive written legacy comprising more than 30,000 unique documents. The Digital Einstein Papers, one of the most ambitious publishing projects ever undertaken, launched to widespread fanfare from the scientific, publishing, and tech communities, with enthusiastic coverage from The New York Times, (which hailed the papers as “the Dead Sea Scrolls of Physics”), to Inside Higher Ed, The Guardian, and far beyond. You can watch Diana Buchwald, editor of The Collected Papers of Albert Einstein, launch The Digital Einstein here.

A year out, what has the success looked like in terms of traffic? Ken Reed, Digital Production Manager at Princeton University Press takes us behind the scenes:

The Digital Einstein Papers site launched on 5 December 2014, and in the past year has had over 340,000 sessions, with over 3.2 million pageviews.

Site traffic has been worldwide, with the top five countries in order being the United States, Germany, India, Canada, and Brazil. The site is mobile optimized, especially for the iOS, which accounts for 50% of mobile traffic to the site. This is vital for global users, since by some accounts the mobile share of web traffic is now at 33% globally.

The Papers features advanced search technology and allows users to easily navigate between the original languages in which the texts were written and their English translation, as well as extensive supplementary material. But the Press is always looking to make technological improvements. In the past year, Princeton University Press has worked closely with the developer, Tizra, to monitor traffic and continually tweak display issues, especially around mobile devices. We have recently added a news tab, and the future will hold more enhancements to the site, including added functionality for the search results, and the addition of a chronological sort.

At present, the site presents 13 volumes published by the editors of the Einstein Papers Project, with a 14th slated to go online in 2016. Here is just a sampling of the included documents:

“My Projects for the Future” — In this high school French essay, a seventeen-year-old Einstein describes his future plans, writing that “young people especially like to contemplate bold projects.”

Einstein’s first job offer — Einstein graduated from university in 1900, but had great difficulty finding academic employment. He received this notice of his appointment as a technical clerk at the Swiss Patent Office in June 1902 and would later describe his time there as happy and productive.

“On the Electrodynamics of Moving Bodies” — Einstein’s 1905 paper on the special theory of relativity is a landmark in the development of modern physics.

Keep an eye on this exciting open access project as it evolves in 2016 and beyond. Explore for yourself here.

Celebrate National Grammar Day with Frank Cioffi’s One Day in the Life of the English Language

Grammar: It’s the difference between knowing your stuff and knowing you’re stuff. Some even say it saves lives (see below). If you haven’t noticed, today is National Grammar Day (March 4), so here at Princeton University Press we are celebrating good grammar, proper punctuation, and clear communication with Frank L. Cioffi’s anti-textbook handbook, One Day in the Life of the English Language: A Microcosmic Usage Handbook.

Cioffi’s chatty and charming reference doesn’t just lay out the “rules,” but also makes a convincing case for why good grammar and usage matter. Cioffi argues that Standard Written English (also known as “formal English”) is vital for success in professions where exactness and clarity carry great importance, and he also proposes that correct English can foster a more honest, ethical, and functional culture of communication.

The book draws on some three hundred real-world sentences printed in eleven newspapers and six weekly magazines and published on a single, typical day (December 29, 2008). Cioffi emphasizes that English usage is continually evolving and he debunks some of the most popular grammar “rules.” Is it acceptable to end a sentence with a preposition? It is. Can you start a sentence with a conjunction? You can. Is it “correct” to use split infinitives. Sure.

What do you think? Does “formal” English still matter in the post-Twitter world?

commas-save-lives

Check out the introduction and let us know.

We’ve also been tweeting out #NationalGrammarDay #protips from the book today.

Happy National Grammar Day!

Photo via Brett Jordan / Flickr

Butting Heads (and iPhones): Economists Robert Gordon and Joel Mokyr Duke it Out in the Wall Street Journal

Photo Credit: WSJ.comNorthwestern Professors of Economics Robert Gordon and Joel Mokyr just can’t seem to get along.

In this past weekend’s edition of The Wall Street Journal, the two voice some distinctly adverse ideas about technological innovation in the twenty-first century – on the one hand, its success, and on the other, its stagnation.

Professor Mokyr, author of The Gifts of Athena: Historical Origins of the Knowledge Economy and co-author of The Invention of Enterprise: Entrepreneurship from Ancient Mesopotamia to Modern Times is an economic historian who’s altogether positive about the economic direction of the world-at-large. But this isn’t just blind optimism; in fact, it’s due in large part to the rapid rate of technological innovation. Mokyr notes that “new tools have led to economic breakthroughs,” and that since the field of technology is vast and unremitting, we’re hardly in danger of economic collapse.


“The divergent views are more than academic. For many Americans, the recession left behind the scars of lost jobs, lower wages and depressed home prices. The question is whether tough times are here for good. The answer depends on who you ask.”


But Professor Gordon, a macroeconomist and author of the forthcoming book Beyond the Rainbow: The American Standard of Living Since the Civil War (Princeton), and of the best-selling textbook, Macroeconomics, is hugely skeptical of such theories. He asks us to compare useful and revolutionary objects, like the flushing toilet, to the newest iPad; the former, already invented, is indispensable. Everything created thereafter is simply excess – the cherry on top, if you will. And, as new developments become only incrementally more advanced than their predecessors, technological progress will slowly grind to an anticlimactic halt.

The op-ed also gives some interesting background on both Gordon and Mokyr and tries to posit the origins of their respective beliefs, whether positive or negative. Despite their conflicts, the two can concede to one point: that the twenty-first century is unarguably the best time to be born, and the revelation is certainly an encouraging one.

Congratulations to Joseph Masco, author of The Nuclear Borderlands and Winner of the 2014 J.I. Staley Prize

MascoCongratulations to Dr. Joseph Masco, who has been awarded the 2014  J.I. Staley Prize from the School of Advanced Research for his book, The Nuclear Project: The Manhattan Project in Post-Cold War New Mexico

The J.I. Staley Prize is presented to a living author for a book that “exemplifies outstanding scholarship and writing in anthropology. The award recognizes innovative works that go beyond traditional frontiers and dominant schools of thought in anthropology and add new dimensions to our understanding of the human species. It honors books that cross subdisciplinary boundaries within anthropology and reach out in new and expanded interdisciplinary directions.”

The prize, which carries a cash award of $10,000, is presented at an award ceremony hosted by the School for Advanced Research during the annual meetings of the American Anthropological Association.

Dr. Masco is a Professor of Anthropology and of the Social Sciences at the University of Chicago, teaching courses on a wide range of subjects, from national security and culture to political ecology and technology. He received a B.A. in the Comparative History of Ideas from the University of Washington (1986), and holds an M.A. and Ph.D. in Anthropology from the University of California, San Diego (1991, 1999).

Natasha Dow Schüll Recieves Honorable Mention for “Addiction by Design”

Natasha Dow Schüll – Addiction by Design: Machine Gambling in Las Vegas
Honorable Mention for the 2013 Gregory Bateson Prize, The Society for Cultural Anthropology

The Bateson Prize is designed to reward work that is theoretically rich, ethnographically grounded, and in the spirit of the tradition for which the SCA has become known-interdisciplinary, experimental, and innovative.

“Addiction by Design: Machine Gambling in Las Vegas (Princeton University Press) by Natasha Dow Schüll offers a simultaneously critical and empathetic account of the world of machine gambling and machine-human interface, more generally. Schüll richly documents the crafting of an interiority that is highly attractive to the gambler and very profitable for the gaming companies and offers a comprehensive analysis of this deeply disturbing effort to engineer a psychic state through expert calibration of the human senses via machines. This highly engaging and accessible book is destined to serve as a model of ethnography for science and technology studies in the years to come.”

Addiction By DesignRecent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.

Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone,” in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible–even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schüll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and “ambience management,” player tracking and cash access systems–all designed to meet the market’s desire for maximum “time on device.” Her account moves from casino floors into gamblers’ everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.

Addiction by Design is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

Natasha Dow Schüll is associate professor in the Program in Science, Technology, and Society at the Massachusetts Institute of Technology.

President Emeritus William G. Bowen To Speak At Princeton University

William BowenPresident Emeritus William G. Bowen will give a talk “Academia Online: Musings” at 8 p.m. Monday Oct. 14, in McCosh Hall, Room 50, as part of the Princeton University Public Lectures Series. Bowen’s most recent book, Higher Education in the Digital Age (Princeton University Press, 2013), which examines two of the most visible and important trends in higher education today: exploding costs and the expansion of online learning, will be a topic of discussion. Bowen believes that technology has the potential to help rein in costs without negatively affecting student learning.


This event is free and open to the public. For more information, click here.