Ignacio Palacios-Huerta is a Professor of Management and Strategy at the London School of Economics, and is the current Chair of the Management department there. He received a B.Sc. in Economics from the University of the Basque Country in Bilbao, Spain, and an M.A. in Economics from the University of Chicago, where he also completed his Ph.D. in Economics. Palacios-Huerta is also the Head of Talent Identification at the Athletic Club de Bilbao and is a Senior Fellow at the Ikerbasque-Basque Foundation for Science at UPV/EVU.
Dr. Palacios-Huerta is a contributing editor of In 100 Years (MIT), an engaging text that draws on the expertise and imagination of ten prominent economists to “present their ideas about the world of the twenty-second century,” considering topics like “the transformation of work and wages, the continuing increase in inequality, and the economic rise of China and India,” among others. He continues to produce scholarship on economic theory and has several articles, like “Consumer Inertia, Choice Dependence and Learning from Experience in a Repeated Decision Problem” (Review of Economics and Statistics), up for publication in 2014.
Now, on to the questions!
PUP: What do you think is the book’s most important contribution?
Ignacio Palacios-Huerta: In recent decades, economics has extended across many fields and areas previously considered to belong to sociology, political science, psychology, and several other sciences. What distinguishes this book is that its basic idea is just the opposite: it is not what economics can do for area or field X, but what X can do for economics. And so it takes exactly the opposite route. In the book X is, of course, soccer. And the idea is to attempt to obtain and present novel insights into human behavior using data and settings from soccer. This is what distinguishes this book from other economics books and from other books on the study of sports, and I think it is its most important contribution. After all, if the economic approach is applicable to all human behavior, then any type of data about human activity is useful to evaluate economic theories.
What is the biggest misunderstanding that people have about what you do? (I.e., is it anthropology? Economics? etc.)
I think this picture (taken from N. Gregory Mankiw’s blog) captures quite well a number of misunderstandings:
What are you reading right now?
A novel by Ramiro Pinilla, Aquella Edad Inolvidable, a biography of British graffiti artist Banksy by Will Ellsworth-Jones, and Seven Deadly Sins: My Pursuit of Lance Armstrong by David Walsh.
What was the most influential book you’ve read?
I would say, for different reasons, these three books are tied in first place:
Describe your writing process. How long did it take you to finish your book? Where do you write?
The actual writing took me around 4-5 months, but I was thinking about it for a long time, probably around 3-4 years, collecting data, developing experiments, running the different empirical tests, and reading and keeping relevant stories and anecdotes in my mind to make the book as engaging as possible.
What was the biggest challenge involved with bringing this book to life?
Lack of time: time to think, and time to work and write.
“The idea is to attempt to obtain and present novel insights into human behavior and data settings from soccer. [...] I am interested in pushing the economic approach to human behavior.”
Why did you write this book?
Two reasons. First, as indicated in the first question, there is a clear aspect that distinguishes this book from other economics books and from other books on the study of sports. To the best of my knowledge this is the first book that takes this novel approach, and so I felt that, from this perspective, there was a genuine chance to present a unique contribution. Second, I am interested in pushing the economic approach to human behavior. And so, if any type of data about human activity is useful to evaluate economic theories, what could possibly be most appealing to a wide audience than data from sports, and in particular data from the world’s most popular sport?
Who do you see as the audience for this book?
Anyone interested in economics, anyone interested in sports, and anyone who thinks that he or she might perhaps become interested in economics and/or in sports, especially if he or she has a curious or scientific mind.
How did you come up with the title or jacket?
The title was a suggestion by the initial editor of the book at Princeton University Press, Richard Baggaley, and by my colleague at the London School of Economics, David De Meza. They both, independently of each other, had the same suggestion. And as soon as they suggested this title, I thought it was great. I really liked it and instinctively knew that it would be the title of the book.
With respect to the jacket, it was a suggestion by an excellent designer at Princeton University Press. I suggested some ideas, and one of them was distantly related to the one in the final jacket since it contained a “bicycle kick.” But the jacket is more striking and spectacular than anything I could have come up with. I really like it.
Ignacio is the author of:
|Beautiful Game Theory: How Soccer Can Help Economics by Ignacio Palacios-Huerta
Hardcover | 2014 | $35.00 / £24.95 | ISBN: 9780691144023
224 pp. | 6 x 9 | 30 line illus.| eBook | ISBN: 9781400850310 |Reviews Table of Contents Introduction[PDF]