#UPWeek: #Twitterstorm

UPWeek2017

We’re excited to be participating in AAUP’s annual University Press Week! Check this space every day this week for posts from our fellow university presses. Today, the theme is #Twitterstorm.

Harvard University Press provides a look at how social media has played a role in the publication of Impeachment: A Citizen’s Guide

Editorial Director of Johns Hopkins University Press Greg Britton extols the virtues of Twitter in university press publishing

Athabasca University Press tells the remarkable story of how they used social media to create a citywide book club

Finally, Beacon Press describes how social media helped with the success of Christopher Emdin’s For White Folks Who Teach in the Hood…and the Rest of Y’all Too

#UPWeek: Producing the books that matter

UPWeek2017

We’re excited to be participating in AAUP’s annual University Press Week! Check this space every day this week for posts from our fellow university presses. Today, the theme is Producing the books that matter.

The University of Kansas Press shares a post on the relationship between the editorial and production departments, and how they interact to create books

University of California Press shares their thoughts on producing the books that matter.

The University of Michigan Press interviewed the author of Academic Ableism

On the Fordham University Press blog, David Goodwin talks about the production of his book, Left Bank of the Hudson

University of Washington Press director and AAUP president Nicole Mitchell writes on advocating for the value of university presses

Finally, Yale University Press features an episode from their podcast on the making of the Voynich Manuscript

#UPWeek Blog Tour: Selling the Facts

UPWeek2017

We’re excited to be participating in AAUP’s annual University Press Week! Check this space every day this week for posts from our fellow university presses. Today, the theme is Selling the Facts.

The University of Minnesota Press interviewed booksellers about bookselling in the current political climate

University of Texas Press features Guerilla-style interviews with local booksellers on their experiences serving readers since the election.

From the University of Hawai’i Press, check out this round up of interesting and peer-reviewed facts by UH Press journals over the past year.

Johns Hopkins University Press invited their local independent bookstore, the Ivy Bookshop, to write about selling books in the Age of Trump.

Sales Manager Jennifer Schaper of Duke University Press reports on how Frankfurt Book Fair attendees were engaging with Trump and Brexit.

Northeast Sales Representative for the Columbia University Press Sales Consortium describes making sales calls during the 2016 presidential campaign.

The University Press of Kentucky brings us a guest post by the UK Libraries exploring the societal benefits in university presses continuing to publish so that readers continue to have well-researched, long-form content in an age of distraction, manufactured outrage, and hyper partisanship.

Finally, The University Press of Toronto posts on a day in the life of a Canadian higher education sales rep selling books on US campuses.

#UPWeek Blog Tour: Scholarship Makes a Difference

UPWeek2017

We’re excited to be participating in AAUP’s annual University Press Week! Check this space every day this week for posts from our fellow university presses. Today, the theme is Scholarship Makes a Difference

From Wilfrid Laurier University Press, Daniel Heath Justice highlights the importance of indigenous literature and scholarship

Temple University Press shows how scholarship can make a difference as we move toward a more diverse, equitable society

Wayne State University Press‘s post showcases one of their new books on slavery in the 21st century

From the University Press of Colorado, an essential reading list of books in a post-truth society

From us, Editor-in-Chief Al Bertrand makes the case for nonpartisan, rigorous peer reviewed social science in today’s political climate

George Mason University Press writes on the path to discovery of William Playfair, an overlooked and misunderstood historical figure

Last but not least, the history editor in higher education at the University of Toronto Press discusses the importance of making scholarship accessible to stuidents and the role that publishers play in helping to build better citizens

University Press Week: Scholarship Makes a Difference

UPWeek2017

Must scholarship be difficult and full of jargon? Are experts fated to be dismissed as out of touch because their writing is unintelligible?

Chief Justice Roberts seems to think so. Earlier this month, while hearing oral arguments in Gill v Whitford on gerrymandering, Roberts dismissed political science research on the effects of redistricting as “sociological gobbledygook.” Leaving aside for one moment Roberts’ conflation of sociology and political science, let’s look at Roberts’ reasoning.

In oral arguments he posed the “intelligent man on the street” test:

“. . . [If] you’re the intelligent man on the street and the court issues a decision, and let’s say, okay, the Democrats win, and that person will say: “Well, why did the Democrats win?” And the answer is going to be because EG was greater than 7 percent, where EG is the sigma of party X wasted votes minus the sigma of party Y wasted votes over the sigma of party X votes plus party Y votes. And the intelligent man on the street is going to say that’s a bunch of baloney.”

Implicit in Roberts’ view is the seemingly common sense notion that it would be absurd to expect the intelligent person on the street to read and understand the view of scholarly experts in the politics of gerrymandering.

In fact, Roberts poses a false choice between expert knowledge and intelligibility. We know this at Princeton University Press because we routinely publish the work of outstanding scholarship that contributes both to the advancement of discourse and influences the public on the most pressing issues facing the U.S. and the world.

Take Democracy for Realists by Christopher Achen and Larry Bartels. Based on painstaking research conducted over many years, Achen and Bartels forcefully present the case that voters choose candidates based on deep social identities and loyalties, often adjusting their policy preferences to match those loyalties.

If true, their thesis both overturns much of academic democratic theory as well as common beliefs about democracy. But can anyone understand this stuff? Roberts’ “intelligent man on the street?” Perhaps I’m cheating by translating their academic gobbledygook into plain English?

Hardly. Yes, Achen and Bartels’ book has been reviewed in the Political Studies Review and Political Science Quarterly. But it has also been reviewed in the Washington Post and the Financial Times, as well as the Ottawa Citizen, Tulsa World, and New York Magazine.

Or look at another recent publication by PUP, this time in sociology, Rachel Sherman’s Uneasy Street. This book challenges a simple depiction of the wealthy as materialistic, arguing that the rich have deeply conflicting feelings about their wealth. Such research could have been presented as gobbledygook. But it wasn’t. Instead, Sherman tells 50 stories based on personal interviews. The result? A book that has been excerpted in the New York Times, garnering over 3,000 reader responses in the online edition.

Journalists and readers are drawn to such books by their rigor and the expertise of their authors. In a world of “alternative facts,” journalists and readers want real expertise, the kind which comes from career-long immersion in a subject. But journalists only write about such books—and readers only spend precious time on them—when authors present expertise clearly and compellingly.

As publishers, we work hard at helping our authors achieve this balance of rigor and accessibility. We believe you don’t have to choose between the two. Expertise is not shameful, an embarrassment to be hidden from the “intelligent man on the street.” As academic publishers, let’s promote expertise and help make it central to public discourse again.  If Justice Roberts were reading these books, he would understand how great social science books are far from gobbledygook. They are essential to creating an informed public and to the health of our democracy.

Princeton University Press opens office in China

为了在世界范围内更深入地推动大学出版社的学术使命并开展多样的业务活动,普林斯顿大学出版社于2017年2月成功在中国建立了法律实体,这使得普林斯顿大学出版社在成为一个全球化出版社的道路上迈入了更新的阶段。2017年8月,普林斯顿大学出版社位于北京的中国办公室正式揭幕,期望未来能在东西方学术及文化交流中起到重要作用。

As a crucial milestone in the effort to build a thriving global university press, Princeton University Press successfully established a legal entity in China on Feb. 14, 2017, which enables PUP to further advance its scholarly mission and business ambition on a global stage. PUP announced the opening of its China Office in August 2017. PUP wishes to play a more important role in fostering cross-cultural academic conversations.

Princeton University Press is very proud to announce the opening of its China office in Beijing on August 15, 2017, the first such presence for a U.S. university press. Following the successful establishment of its first international office, in Europe in 1999, PUP has chosen to expand in China because of the country’s growing investment in higher education and scholarly research and its increasing centrality in the world of ideas and the world itself. The Press regards its opening in China as a step toward greater engagement with outstanding scholars in China and throughout Asia, both as readers and as prospective authors.

Princeton’s China office is led by Lingxi Li, a graduate of Beijing Normal and Columbia universities. In the past few months, we are very proud to have hired an additional three office staff members to drive and support our efforts in China: Chu Wu, who transferred from Princeton to the China office to begin a new role as the Operations and Marketing Associate; Tiantian Li, who joined the China office as Business Analyst; and Jingwen Sun, who is our Consultative Sales Associate.

During this year’s Beijing Book Fair (August 23-27, 2017) Princeton University Press sent a team of six: Scot Kuehm (CFO), Al Bertrand (Editor-in-Chief and Associate Publishing Director), Brigitta van Rheinberg (Director of Global Development and History Publisher), Kim Williams (International Rights Director, from the UK office), Alison Kalett (Executive Editor, Biology and Neuroscience), and Vickie Kearn (Executive Editor, Mathematics and Computer Science). The team had many successful meetings before and during the Fair: visits, facilitated by PUP’s Chinese subagent David Tsai, from the Bardon Chinese Media Agency, to several publishers (such as Ginkgo, Citic, China Machine Press), as well as meetings during the Fair with many other of the Press’s prominent Chinese publishing partners. PUP now typically concludes more than 100 Chinese-language licenses annually in China, the biggest translation market for PUP.

The team also concluded successful meetings with a host of important distributors such as CEPIEC and CNPIEC, the latter one of the leading distributors in China, as well as Amazon China, Shanghai Book Trader, and the DeGruyter team, among many others.

Princeton’s team was also involved in two major speaking events during the Book Fair: One was called “Princeton University Press: The Growth of Translation Licensing in China and Opportunities to Collaborate in the Future,” a presentation by Kim Williams detailing PUP’s rights activities and laying out future collaboration with Chinese publishing colleagues. The second presentation was a keynote speech given by Al Bertrand during the Fair’s Academic Publishing forum, with the title “Maintaining Academic Excellence, Reaching a Global Audience.” In his presentation, Bertrand described the Press’s efforts in the global arena and gave an overview of how the Press maintains its standard of excellence. The overall theme for this year’s publishing forum was “University Presses in a Global Context: Disseminating Knowledge Worldwide.” Other speakers were Wu Shulin, Vice President of the Publishers Association of China; Ju Dongming, Director of Zheijang University Press; and Peter Schoppert, Director of the National University of Singapore Press. Brigitta van Rheinberg moderated the event.

On the Sunday after the Fair, Princeton’s team hosted its second annual meeting with its China Academic Advisory Board, which consists of eleven leading Chinese scholars, who will be working with PUP on deepening our institutional relationships in the Chinese academy as well as identifying individual scholarly projects that will contribute to our effort to make Princeton’s author pool more global, especially regarding China.

Youngsuk Chi, Chairman of Elsevier and a member of the PUP Board of Trustees, gave the opening remarks, which was followed by presentations by board members, who gave overviews of their fields and spoke about how PUP can engage with scholars in these disciplines.

We couldn’t be more grateful to everyone we met and talked with at the Beijing Book Fair and throughout our exciting and successful trip to China. With our new China office, with our new PUP colleagues in China, with the renewal of our conversations with our China Academic Advisory Board, and with a host of related activities, our connections with the Chinese publishing and academic communities are growing stronger every day.