PUP books among Mark Zuckerberg’s top picks

Mark Zuckerberg recently completed a year-long reading challenge in which he invited others to join him in a Facebook based book club. Business Insider  reported that although his initial goal of reading a book every two weeks proved a bit too ambitious for the new father, he ended the year 23 titles strong, including three from Princeton University Press.

Zuckerberg used his popularity to shed light on influential books that focus on “different cultures, beliefs, histories, and technologies.” One notable PUP choice was Portfolios of the Poor: How the World’s Poor Live on $2 a Day.

Collins jacket portfolios

“It’s mind-blowing that almost half the world — almost 3 billion people — live on $2.50 a day or less. More than one billion people live on $1 a day or less,” Zuckerberg writes. “I hope reading this provides some insight into ways we can all work to support them better as well.”

Zuckerberg didn’t focus only on economic issues in his reading list. He also featured choices highlighting diverse worldviews and religious histories, including The Muqaddimah:

The Muqaddimah“While much of what was believed then is now disproven after 700 more years of progress, it’s still very interesting to see what was understood at this time and the overall worldview when it’s all considered together,” Zuckerberg writes.

It could be said that one of Facebook’s achievements is its creation of an ubiquitous way to share and create “common knowledge”, so it’s not surprising that Zuckerberg also took an interest in a book that focuses on just what determines “common knowledge” for a certain group of people. In Rational Ritual, differing cultural practices are examined and explained: Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? This book answers these questions. Zuckerberg writes:

Rational Ritual jacket“The book is about the concept of ‘common knowledge’ and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well,”

Find out more about the other 20 books Zuckerberg chose here. We can’t wait to see his reading list for 2016.

Mark Zuckerberg chooses “Portfolios of the Poor” for A Year of Books

Collins jacketMark Zuckerberg is spending a year reading books and is inviting others to join him. The latest pick for A Year of Books, just announced, is Portfolios of the Poor by Daryl Collins, Jonathan Morduch, Stuart Rutherford, and Orlanda Ruthven. Over 250 families in Bangladesh, India, and South Africa participated in this unprecedented study of the financial practices of the world’s poor. In selecting a story of life very bottom of the global economic order, Zuckerberg seems to suggest the particular importance of empathy for entrepreneurs and those in leadership positions.

“It’s mind-blowing that almost half the world — almost 3 billion people — live on $2.50 a day or less. More than one billion people live on $1 a day or less. This book explains how these families invest their money to best support themselves. I hope reading this provides some insight into ways we can all work to support them better as well,” he wrote on his personal Facebook page.

So far there have been 17 books chosen, and this is the third Princeton University Press title to make the list. Rational Ritual by Michael Chwe, and The Muqaddimah by Ibn Khaldun were chosen earlier this year.

Congratulations to the authors!

You can find more information on the website for Portfolios of the Poor here. A sample chapter is available here.

Mark Zuckerberg chooses Michael Chwe’s RATIONAL RITUAL for Facebook Books!

Rational Ritual: Culture, Coordination, and Common Knowledge by Michael Chwe has been selected by none other than Mark Zuckerberg as the latest pick in his “Year of Books.” Analyzing rituals across histories and cultures, Rational Ritual shows how a single and simple concept, common knowledge, holds the key to the coordination of any number of actions, from those used in advertising to those used to fuel revolutions.

From Mark Zuckerberg’s Facebook post:

The book is about the concept of “common knowledge” and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well.

This is an important idea for designing social media, as we often face tradeoffs between creating personalized experiences for each individual and crafting universal experiences for everyone. I’m looking forward to exploring this further.

Zuckerberg isn’t the first to take note of Michael Chwe’s talent for making unusual and intriguing connections. As Virginia Postrel wrote in the New York Times, “[His] work, like his own academic career, bridges several social sciences.” Not long ago his book, Jane Austen, Game Theorist created a stir on social media, triggering debates and garnering a hugely popular feature by Jennifer Schuessler.

A Q&A with Chwe will be coming out on Facebook Books in the coming weeks. In the meantime, head over to Facebook to comment on Rational Ritual, or follow the discussion.  Congratulations, Michael Chwe!