Face Value: Man or Woman?

In Face Value: The Irresistible Influence of First Impressions, Princeton professor of psychology Alexander Todorov delves into the science of first impressions. In honor of the book’s release, we’re sharing examples from his research every week.


It is easy to identify the woman in the image on the right and the man in the image on the left. But the two images are almost identical with one subtle difference: the skin surface in the image on the left is a little bit darker. The eyes and lips of the faces are identical, but the rest of the image on the left was darkened, and the rest of the image on the right was lightened. This manipulation makes the face on the left look masculine and the face on the right look feminine. This is one way to induce the gender illusion. Here is another one.

Based on research reported in

  1. Russell (2009). “A sex difference in facial contrast and its exaggeration by cosmetics.” Perception 38, 1211–1219.