An interview with Louise Fresco on “Hamburgers in Paradise”

Fresco JacketIn Louise Fresco’s new book, Hamburgers in Paradise, the term “Paradise”, in her own words, is “a metaphor that refers to the landscapes on our planet, the collective Garden of Eden which, according to some views, we have irreversibly destroyed through large scale food production.” It is a view shared by many in a world simultaneously plagued by food shortages and GMO fears. In such a climate, is there room for optimism? Fresco looks at our food situation in all its complexity, taking the stance that there is no one perfect way to produce or consume food, and that balance and trade-offs between different goals are central to any long term solution. You can see her TED talk here, and the English subtitled version to a documentary she made about the food industry here. Recently Fresco took some time to answer some questions about her book.

What’s new in this book?

LF: Human history has been one of continuous scarcity. The abundance of food that has emerged for the majority of the world population in the last decades is so unique that we have not yet learnt to deal with it. We are still scared that there will not be enough, and that we will destroy our environment. Scarcity is our default mode, and that of our bodies, hence our difficulties to balance our diets and to reduce our ecological footprint. Abundance is a triumph of science and trade; it allows us to shed our fears of shortages. But the book argues that we require new ways of thinking, to reign in our needs (for example of meat) while producing food sustainably for all, with new methods (for example through recycling or using algae). The book demonstrates in detail that there is not one perfect way to produce and consume food, but that we always have to balance the trade-offs between different goals, such as large scale production (i.e. low food prices) and biodiversity. What is best depends on our goals and our insight in unintended side effects (we may like to see free roaming chickens but they may be more prone to disease that way).

Can you explain the title Hamburgers in Paradise?

LF: The title refers to a thought experiment: if Eve were alive today, what food would she offer Adam as a temptation? Paradise as a metaphor also refers to the landscapes on our planet, the collective Garden of Eden which, according to some views, we have irreversibly destroyed through large scale food production. These semi-conscious images of a pre-Industrial and idealized past are still guiding many of our reactions to modernization. The hamburger, of course, is the iconic food that symbolizes the rise of the modern middle class, from suburban America to places like Moscow or Mumbai, as well as the critical counterforces: slow food, vegetarian and organic products. The hamburger illustrates also the adaptation to new demands: fat and salt contents have been lowered, information on calories and nutritional values are published, wrappings are made of recycled materials and advertising to children is limited. In the most recent twist of history, the hamburger becomes popular once again in upper class restaurants, dipped in liquid Nitrogen, or in a vegetarian reincarnation.

Food is the source of much confusion today, we hear so many, contradictory stories about what we must or mustn’t eat and why. What is the reason for this confusion?

LF: Food and agriculture are the basis human survival. Food conjures up strong feelings, based on individual memories, strict convictions and long traditions, especially in times of rapid modernization. Many people, even in rural areas, are hardly aware of how food is really produced and how it lands on their plates. Nearly all of us rely on others, often far away, to feed us. Ignorance and dependency make us feel vulnerable and worried about food.

But we can also turn this around: behind every meal there is a story, one that is nearly always fascinating and often complex, but always worth telling. Food connects us with the past and the future.

Is there room for optimism?

LF: With current knowledge, we can feed nine or ten billion people quite easily. This doesn’t mean that there is no world food problem. Even if enough food can be produced this is not easy and more production does not mean food reaches people automatically. The current gap between actual and attainable yields is still enormous. At the same time, agricultural research and innovation continue to be needed to tackle specific problems of animal and plant diseases, poor soils and climate variation. The application of existing knowledge is hampered by poor infrastructure, unavailability of irrigation or fertilizer, dysfunctional markets and policy.

Food shortage is more a matter of distribution than just production. Hunger is caused by poverty, so creating employment is essential. The great improvements in agricultural production since the 1970s have benefitted the urban poor more than the rural poor. These improvements involve higher yields, through better agricultural techniques such as irrigation, leading to lower food prices that benefit those who buy food (those living in cities), while farmers selling foods are at a disadvantage. Today more than 850 million people go hungry and perhaps as many as 2 billion may lack balanced nutrition. Most of the hungry live in areas of civil war or frequent natural disasters, so peace and resettlement are priorities.

There seems to be much concern about Genetically Modified Organisms, is this concern justified?

LF: This is a very complex issue about which it is impossible to generalize and about which there are many misunderstandings. For example, if cows are fed genetically modified soy bean, their milk does not become genetically modified, even if some people fear this. The modified genes and cells do not survive the gut. What the effects and risks are depends very much on what crop or animal, what genes are used for what purpose and where. Certain problems, for example diseases in banana, can only be tackled with biotechnology, a large toolkit which does not necessarily result in GMOs. There are two types of risk, for human and animal health. While we need to continue to monitor the situation, there are no indications that GM crops lead to additional food related risks in human beings or animals. So far, there are no indications of environment effects (such as insect mortality or genes “escaping “), but ecosystems are complex and difficult to monitor. Finally, there is also the issue of intellectual property rights: while a fair reward is needed for the companies developing the biotechnology or GMOs, we must also make sure that farmers and scientists and breeders elsewhere can keep access to varieties or breeds. Here the U.S. and EU legislation and traditions do not coincide.

What about chemical inputs such as fertilizer. Are we not destroying the land?

LF: Plants and animals need food just as we do. These nutrients come nearly exclusively from the soil (and through water, transported from soils elsewhere). Only very few soils can sustain production for long periods and their nutrient reserve needs to be built up through other sources of nutrients. Whilst manure from animals can be used for this, this does not solve the problem, it just means that animals have to graze somewhere from where they take up the nutrients. Almost without exception agriculture requires fertilizer to be sustainable. Fertilizer has a bad name mainly because it has been overused in the past with detrimental effects on surface water, but in itself, if wisely used, it is a blessing. More land is depleted through lack of fertilizer than is affected through its use.

Is fast food the source of all evils?

LF: Fast food is part of a complex process of transformation of society: greater mobility, work pressures, urbanization, diversification through trade, smaller and singe households, greater affluence of young, ubiquitous equipment like microwaves and fridges people all lead to out of home eating and pre-packed meals. As with all foods, it is not the individual item that is “bad” but the pattern. Eating fast food from time to time is acceptable in an otherwise healthy lifestyle. However, fast food often contains too many calories and we should be concerned if there are no other options, In so-called food deserts, neighbourhoods devoid of shops selling vegetables, fast food is often the recourse for single parents.

What type of agriculture is most sustainable?

LF: There is no blueprint for an agricultural model that fits all situations. Agriculture is the art of the location-specific and always depends on soils, climate, geography, culture and economics. Agriculture is forever changing, adapting to new consumer demands and new technology. However, using resources as efficiently as possible is essential to avoid wasting labour, water, land, fertilizer, seeds or animals as well as reducing post harvest losses in the entire value chain. Efficiency is often misunderstood as large-scale and anonymous, but it applies at all scales. No farmer can afford to waste resources, nor can we as humanity. The World will need 50% more calories in 2030.

Would the world be better off if all meat would be prohibited?

LF: No, meat is necessary for certain groups such as pregnant and lactating women, children, the elderly and sick and of course the malnourished. Meat is not only a source of proteins but also of essential nutrients such as iron and certain vitamins (B12). Humans evolved as omnivores; vegetarians, even in India, have always been a small minority. Also, there are areas in the world where nothing else can be produced but grazing land and animals. The growth in demand for meat and fish is expected to increase faster than the growth in population, especially in Asia and Africa.

However, there are major problems associated with meat production: environmental (water, emissions, production and transportation of feed) veterinary public health, human health (diseases associated with high red meat intake and overuse of antibiotics) as well as animal welfare. These can all be solved with adequate research and regulation. Reducing meat consumption through substitution of animal proteins in healthy individuals in affluent societies is part of that.

Louise O. Fresco is president of Wageningen University and Research Centre in the Netherlands. The author of several books, she is a member of the Council of Advisors for the World Food Prize and has worked extensively in developing countries for many years. She lives in Amsterdam.

Watch the new trailer for Sheila Fitzpatrick’s “On Stalin’s Team”

On Stalin’s Team by professor of history Sheila Fitzpatrick overturns the idea that Joseph Stalin ruled the Soviet Union alone, arguing that he was in fact well backed by a productive group of loyal and trusted advisers and friends, from the late 1920s, until his death in 1953. Through Fitzpatrick’s extensive research, first hand accounts from Stalin’s team members and their families are exposed, illustrating the fear and admiration for the infamous leader that ran through the tight-knit group. On Stalin’s Team offers a rare glimpse into the political and social arena of the Soviet Union, detailing the inner workings of Stalin and his loyal team. Check out the video here:


Martin Sandbu talks euro scapegoating and his new book “Europe’s Orphan” with the Financial Times

Has the euro  been wrongfully scapegoated for the eurozone’s economic crisis? In his new book, Europe’s Orphan: The Future of the Euro and the Politics of Debt, leading economist Martin Sandbu says that it has, arguing that the problems lie not with the euro itself, but with decisions made by policymakers. Sandbu was recently interviewed by Martin Wolf, Financial Times chief economics commentator. You can watch the video here:

Presenting Richard Bourke’s new video discussion of “Empire and Revolution: The Political Life of Edmund Burke”

Bourke jacketEdmund Burke was arguably one of the most captivating figures in turbulent eighteenth-century life and thought, but studies of the complex statesman and philosopher often reduce him to a one dimensional defender of the aristocracy.

Richard Bourke, professor in the history of political thought and codirector of the Centre for the Study of the History of Political Thought at Queen Mary University of London, has written a multifaceted portrait that depicts Burke as a philosopher-in-action who evaluated the political realities of the day through the lens of Enlightenment thought. The book also reconstructs one of the most fascinating eras in the history of the British empire, a period spanning myriad imperial ventures and three European wars. PUP is excited to present this new video in which Bourke discusses Empire and Revolution: The Political Life of Edmund Burke:


Out of Ashes – The Cold War / Eastern Bloc

Out of Ashes jacket

Out of Ashes – Konrad Jarausch

To mark the release of Konrad H. Jarausch’s Out of Ashes, we continue with our series of vignettes describing some of the most compelling moments of twentieth century European history, many of which are discussed in Jarausch’s book. Today we remember the Cold War. Loop back to our earlier posts here and here.

1948, The Berlin Airlift. The Nazi regime of Adolf Hitler has been dismantled. Germany, reeling from the unprecedented violence it has witnessed and perpetrated, has been divided and occupied by France, the United States, Britain, and the Soviet Union. Berlin, isolated in the Soviet sector, has also been divided among the four victor nations. In June 1948, with the wartime alliance crumbling, the Russians close all highways, railroads and canal access to the city, in part an attempt to press Western Allies to withdraw the newly introduced Deutschmark. Instead, air forces from United States, Britain, Canada, Australia, New Zealand, and South Africa combine  efforts to deliver fuel and food. Eleven months and over 200,000 flights later, the Soviets capitulate and lift the blockade – more supplies have entered Berlin by air than had previously been delivered by rail.

October 1956, Hungary. On a fall day in Budapest, a student demonstration that has drawn thousands veers toward revolt.  Young people flood central Budapest and head toward the Parliament building, ultimately storming the radio building to broadcast their demands. When they are detained, demonstrators outside demanding their release are fired upon by the State Security Police from within the building. A fallen student, wrapped in a flag, is held above the anguished crowd. Violence erupts through the capitol; the Hungarian Revolution has begun, marking the first major threat to Soviet control since WWII. Within hours Russian tanks are crawling through the streets of Budapest to crush the uprising.

November 9, 1989, The Fall of The Berlin Wall. Just before midnight, border guards at The Berlin Wall begin allowing East and West Berliners to pass from one side of the wall to the other. What has begun as a clumsy announcement on the part of an East German official about plans for loosening travel restrictions swells into a perfect storm of confused guards, and an unstoppable surge of people.  Long a grim symbol of division and Cold War tensions, the site of the wall is transformed overnight by peaceful revolution into one of celebration. Strangers embrace, families are reunited, champagne is opened; the historic wall will be dismantled by crowds of jubilant Germans. Though Gorbachev’s recent talks about nonintervention in Eastern Europe have foreshadowed the historic event, the opening of the barrier and the subsequent reunification of Germany takes the world by storm, lending momentum to the collapse of the other East European regimes.

Out of Ashes – Descent into Totalitarianism

Out of Ashes jacket

Out of Ashes – Konrad Jarausch

To mark the release of Konrad H. Jarausch’s Out of Ashes, we continue with our series of vignettes describing some of the most compelling moments of twentieth century European history, many of which are discussed in Jarausch’s book. Today we remember the descent into Totalitarianism. Loop back to our earlier post on the birth of Modernism here.

October 1917, The October Revolution. Centuries of imperial rule implode as revolutions sweep through Russia, triggering political and social changes that would lead to the formation of the Soviet Union. Food is scarce and mounting civil unrest eventually culminates in open revolt, forcing the abdication of Nicholas II, the last Russian czar. On October 24th, the Bolshevik Red Guard initiates a coup with the takeover of government buildings and the Winter Palace in Petrograd, seizing power from Kerensky’s interim government. The storming of the palace, an iconic symbol of the revolution, will be immortalized in Eisenstein’s 1927 film, October.

October 1922, The March on Rome. Italian society is in disarray in October, 1922, when 30,000 fascist blackshirts mass on the outskirts of Rome. Fearing arrest, their leader Benito Mussolini remains safely in Milan until King Victor Emmanuele II invites him to form a new government: he takes the train to Rome (first class) where he is appointed prime minister. A former journalist (not to mention an egomaniac) well-versed in manipulating a news story, Mussolini fakes pictures of himself marching with the blackshirts and subsequently claims to have led a mythical army of 300,000 to Rome on horseback.

Feb. 27 1933, The burning of the Reichstag. On the evening of Feb. 27, 1933, alarms sound. The Reichstag, the German Parliament building, is in flames. Firefighters rush to the inferno, but too late: the embodiment of democracy in Germany is completely destroyed. A young, mentally disturbed Communist Dutchman named Marinus van der Lubbe is arrested in due course. Many see the charges as a pretext, but opportunistic Nazi leaders waste no time issuing an emergency decree abolishing all civil rights enshrined in the Weimar Constitution. It will be 75 years until van der Lubbe (long since beheaded for the crime), is pardoned on the basis that his conviction was politically motivated.

April 26, 1937, The bombing of Guernica. It is 4 pm on a Monday in the Basque village of Guernica, and a group of German bombers are spotted over the hills. Today is market day, and over 10,000 people are in the town, which is widely considered the cultural and spiritual capital of the Basque people. During a relentless three-hour siege aimed at breaking the Basque resistance to Nationalist forces, the town is blanket-bombed, while fighter planes ruthlessly pursue and gun down anyone who tries to flee. Women and children huddle and die in cellars; the town square is surrounded by a wall of flame. Guernica is systematically and utterly destroyed: 1,600 civilians—one third of the population—are killed or wounded. Pablo Picasso will later depict the attack, considered the first aerial assault on a civilian population, in the famous anti-war painting, Guernica. Beneath a fallen horse with a gaping wound, a dismembered soldier is depicted; his severed hand still holds a broken sword from which a flower grows.

A Q&A with Konrad Jarausch can be found here.

Q&A with Konrad H. Jarausch, author of Out of Ashes: A New History of Europe in the Twentieth Century

Konrad H. Jarausch, eminent historian and Lurcy Professor of European Civilization at the University of North Carolina, Chapel Hill, is the author of the sweeping new history, Out of Ashes: A New History of Europe in the Twentieth Century, which Publisher’s Weekly notes is “bound to become the standard work on its subject”. Recently, Jarausch took the time to discuss with us how the impact of history itself influenced his own decision to become a historian, the key lessons of the 20th century, and why the tendency to view the last century in Europe as “one gigantic catastrophe” is reductive to the larger picture’s nuanced stories of humanity, prosperity and promise.

Over the next several weeks, we’ll be posting installments in a new blog series called Out of Ashes – Scenes from 20th Century Europe. Through a series of vignettes highlighting the major episodes covered by Jarausch’s book—from the descent into totalitarianism, to the growth of modernism and the arts—we hope to offer a sense of the scope and range of events that shaped the war-torn, and, as Jarausch writes, “spectacularly recovered” continent.

Out of Ashes jacketWhy do we need a new history of 20th century Europe?

KJ: The development of Europe during the last century is a fantastic story which no screen-writer could have invented, because its extremes offer an incredible mixture of suffering and pleasure. The war-torn continent has now spectacularly recovered from its prior disasters and overcome the division between East and West. Though written by eminent historians, the previous efforts are too incomplete in temporal treatment, too unbalanced in geographic coverage and too partisan in ideological interpretation in order to do justice to the complexity of events. Written after the overthrow of Communism, this new book presents a more comprehensive and balanced account.

What inspired you to get into your field?

KJ: My becoming a historian was determined by the impact of history itself: I was born in Germany on the day on which the Atlantic Charter of fundamental rights was proclaimed by FDR and Churchill, August 14, 1941. I survived the Allied bombardments of Magdeburg as infant, but my mother evacuated both of us to a farm in lower Bavaria in order to escape the danger from the air. My father, who was serving on the Eastern Front in charge of a kitchen for Russian POWs, passed away in January 1942  from typhoid fever, because he was trying to keep the Soviet prisoners from starving. As a result we never saw each other. At the end of the war my mother started teaching school in some private institutions until she finally got a state position in Krefeld in the Rhineland. I grew up playing in the rubble, being confronted with the devastating impact of the war almost every day.  It was therefore only natural for a curious teenager to want to find out what had happened in the Third Reich that destroyed his family and divided his country. Six decades later, having moved to the US as a student, I am still wrestling with questions of dictatorship and war.

Is the European record of the past century just one gigantic catastrophe?

KJ: It is true that the first half of the 20th century was full of internecine warfare, economic depression, ethnic cleansing and racist genocide that killed tens of millions of people, more than any other period in human history. But looking only at the disasters creates an incomplete perception, because the second half of the century witnessed a much more positive development in spite of the Cold War. After the defeat of Fascism in 1945, the peaceful revolution of 1989/90 also liberated the East from Communist control in a quite unexpected fashion. As a result, Europeans generally live more free, prosperous and healthy lives than ever before.

What is the central theme of the new perspective offered by this book?

KJ: Drawing on the conception of multiple pathways towards modernization, the book explores the fundamental ambivalences of modernity. The dynamism of change which Europeans unleashed in the 19th century held enormous potential for progress, but it also created an unparalleled destructive force. During the First World War, the broad coalition advocating change fractured into three competing ideological blueprints: Bolshevik social revolution, Wilsonian capitalist democracy and Fascist racial imperialism. It took World War Two to defeat the Nazi version and the Cold War to overcome the Communist variant.

Which role did Germany play in the conflicts over control of Europe?

KJ: In these ideological struggles, the new nation state of Germany played a key role as the source of problems during the first half of the century due to its authoritarian and dictatorial drives for hegemony. The country was both too large to fit into the European order and too small to dominate the continent all alone. But double defeat and loss of territories forced a drastic rethinking that re-civilized the country in the West. With the overthrow of Communism in the East, Germany became part of the solution, ending the division of the continent through reunification. In both respects Germany, located at the center of the continent, is at the heart of the story.

How does the newly emerging Europe differ from US politics, economics and society?

KJ: Both transatlantic partners share basic values such as liberty and equality, but since the Reagan revolution in the United States, the trend towards convergence has been reversed. The Europeans interpret the common legacy in a different way that makes life more livable there. For instance, the memory of the terrible bloodshed of the two World Wars has made them less willing to use war as means of politics; putting a higher value on social solidarity has created more equality on the continent; tight control of firearms has reduced homicide to one-third of the rate in the US; higher investments in mass transit have made Europe more ecological. In these questions the American public can actually learn from its European partner.

What are some of the key lessons of the twentieth century?

KJ: The loss of life and human suffering during the first half of the century were so appalling that European leaders made strenuous efforts to prevent their recurrence. Both sides of the Iron Curtain understood the need to tame the dynamism of modernity lest it become self-destructive. Concretely that meant no longer engaging in war on the continent, allowing nations the chance for self-determination, providing possibilities for self-government and creating more social equality. The overriding lessons have therefore been the need for a peaceful world order and the importance of human rights.

Does the Old Continent have a promising future?

KJ: Contrary to American pundits emphasizing the Euro crisis and to Tea Party denunciations of European socialism, the future of the old continent looks very promising indeed. The transnational effort at European integration is not just directed to overcoming the hostilities of the past, but also to meeting the globalization challenges of the future. The EU comprises a multinational realm of almost 500 million people, growing together by economic trade, unrestricted travel, civil society contacts and public debate. While the precise shape of the EU’s inter-governmental structure is still vigorously disputed, the Europeans have created an attractive alternative to the American Way.

Konrad H. Jarausch is the Lurcy Professor of European Civilization at the University of North Carolina, Chapel Hill. His many books include Reluctant Accomplice: A Wehrmacht Soldier’s Letters from the Eastern Front (Princeton) and After Hitler: Recivilizing Germans, 1945–1995. He lives in Chapel Hill.

Edmund Fawcett discusses Liberalism: The Life of an Idea [VIDEO]

Love it or hate it, liberalism is here to stay–and it has a long and fascinating history. Edmund Fawcett explains more about his forthcoming book Liberalism: The Life of an Idea in this wonderful video interview with Natalia Nash. How do we define liberalism? Edmund Fawcett explores the underlying ideas that guide the liberal story here:

Learn more about Edmund Fawcett and Liberalism at the Princeton University Press site.

New and Forthcoming Titles in History

history catalog coverIntroducing our new 2011 History catalog:
We invite you to browse and download the catalog.

There are many new titles this year to check out.  Our catalog cover image features The Whites of Their Eyes: The Tea Party’s Revolution and the Battle over American History by Jill Lepore.  This book tells the story of the centuries-long struggle over the meaning of the nation’s founding, including the battle waged by the Tea Party, Glenn Beck, Sarah Palin, and evangelical Christians to “take back America.”

You will also enjoy checking out Mumbai Fables by Gyan Prakash.  It is a sweeping cultural history of India’s largest city.  Other highlights in the catalog include titles by Louis Hyman and Margot Canaday in the Politics & Society in Twentieth-Century America series.  You can find titles by Thomas J. Sugrue, James T. Kloppenberg, Julian E. Zelizer, Emma Rothschild and many more in the history catalog.  From U.S. history to Asian history, the catalog covers the globe.

If you’re attending #AHA2011 in Boston this week, please make sure to stop by our booth no. 420 to say hello and browse the books.

You can also learn about new books by signing up for our e-mail notification service at:

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