Rasmus Kleis Nielsen’s book, Ground Wars: Personalized Communication in Political Campaigns, is the 2014 winner of The Doris Graber Book Award for the Political Communication Section of the American Political Science Association. The Doris Graber Book Award is an annual prize given to the best book published on political communication in the last ten years, in order to foster the “study of political communications within the discipline of political science including research on mass media, telecommunications policy, new media technologies, and the process of communicating and understanding.”
In his book, Nielsen examines how American political operatives use “personalized political communication” to engage with the electorate, and delves into the myriad forms of political participation with their specific implications. Ground Wars demonstrates a challenge to popular imaginings of the political campaign as a tightly-controlled and highly monitored operation, and carefully traces the infiltration of specialized tactics into romanticized notions of grassroots-style volunteerism.
The chair of the committee commented that the committee voted for Nielsen’s book unanimously, “…finding it to be innovative, engaging and of very high quality relative to the terrific pool of nominee books.”
Nielsen will be officially honored at the annual APSA meeting in Chicago in August, 2014.