Browse Our 2018 Brain & Behavior Catalog

Our new Brain & Behavior catalog includes an examination of the science behind first impressions, an analysis of the problems plaguing psychology today, and a unique look at the role social communication played in evolution.

If you plan on attending the Society for Neuroscience in DC this weekend, please join us at Booth 114, or stop by any time to see our full range of brain & cognitive science titles and more.

 

Face Value

We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? In this book, Alexander Todorov, one of the world’s leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions.

Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.


The Neuroscience of Emotion presents a new framework for the neuroscientific study of emotion across species. Written by Ralph Adolphs and David J. Anderson, two leading authorities on the study of emotion, this accessible and original book recasts the discipline and demonstrates that in order to understand emotion, we need to examine its biological roots in humans and animals. Only through a comparative approach that encompasses work at the molecular, cellular, systems, and cognitive levels will we be able to comprehend what emotions do, how they evolved, how the brain shapes their development, and even how we might engineer them into robots in the future.

The origins of human language remain hotly debated. Despite growing appreciation of cognitive and neural continuity between humans and other animals, an evolutionary account of human language—in its modern form—remains as elusive as ever. The Social Origins of Language provides a novel perspective on this question and charts a new path toward its resolution.

Chris Chambers: The Seven Deadly Sins of Psychology

ChambersPsychological science has made extraordinary discoveries about the human mind, but can we trust everything its practitioners are telling us? In recent years, it has become increasingly apparent that a lot of research in psychology is based on weak evidence, questionable practices, and sometimes even fraud. The Seven Deadly Sins of Psychology by Chris Chambers diagnoses the ills besetting the discipline today and proposes sensible, practical solutions to ensure that it remains a legitimate and reliable science in the years ahead.

Why did you decide to write this book?

CC: Over the last fifteen years I‘ve become increasingly fed up with the “academic game” in psychology, and I strongly believe we need to raise standards to make our research more transparent and reliable. As a psychologist myself, one of the key lessons I’ve learned is that there is a huge difference between how the public thinks science works and how it actually works. The public have this impression of scientists as objective truth seekers on a selfless mission to understand nature. That’s a noble picture but bears little resemblance to reality. Over time, the mission of psychological science has eroded from something that originally was probably quite close to that vision but has now become a contest for short-term prestige and career status, corrupted by biased research practices, bad incentives and occasionally even fraud.

Many psychologists struggle valiantly against the current system but they are swimming against a tide. I trained within that system. I understand how it works, how to use it, and how it can distort your thinking. After 10 years of “playing the game” I realized I didn’t like the kind of scientist I was turning into, so I decided to try and change the system and my own practices—not only to improve science but to help younger scientists avoid my predicament. At its heart this book lays out my view of how we can reinvigorate psychology by adopting an emerging philosophy called “open science.” Some people will agree with this solution. Many will not. But, above all, the debate is important to have.

It sounds like you’re quite skeptical about science generally.

CC: Even though I’m quite critical about psychology, the book shouldn’t be seen as anti-science—far from it. Science is without doubt the best way to discover the truth about the world and make rational decisions. But that doesn’t mean it can’t or shouldn’t be improved. We need to face the problems in psychology head-on and develop practical solutions. The stakes are high. If we succeed then psychology can lead the way in helping other sciences solve similar problems. If we fail then I believe psychology will fade into obscurity and become obsolete.

Would it matter if psychology disappeared? Is it really that important?

CC: Psychology is a huge part of our lives. We need it in every domain where it is important to understand human thought or behavior, from treating mental illness, to designing traffic signs, to addressing global problems like climate change, to understanding basic (but extraordinarily complex) mental functions such as how we see or hear. Understanding how our minds work is the ultimate journey of self-discovery and one of the fundamental sciences. And it’s precisely because the world needs robust psychological science that researchers have an ethical obligation to meet the high standards expected of us by the public.

Who do you think will find your book most useful?

CC: I have tried to tailor the content for a variety of different audiences, including anyone who is interested in psychology or how science works. Among non-scientists, I think the book may be especially valuable for journalists who report on psychological research, helping them overcome common pitfalls and identify the signs of bad or weak studies. At another level, I’ve written this as a call-to-arms for my fellow psychologists and scientists in closely aligned disciplines, because we need to act collectively in order to fix these problems. And the most important readers of all are the younger researchers and students who are coming up in the current academic system and will one day inherit psychological science. We need to get our house in order to prepare this generation for what lies ahead and help solve the difficulties we inherited.

So what exactly are the problems facing psychology research?

CC: I’ve identified seven major ills, which (a little flippantly, I admit) can be cast as seven deadly sins. In order they are Bias, Hidden Flexibility, Unreliability, Data Hoarding, Corruptibility, Internment, and Bean Counting. I won’t ruin the suspense by describing them in detail, but they all stem from the same root cause: we have allowed the incentives that drive individual scientists to fall out of step with what’s best for scientific advancement. When you combine this with the intense competition of academia, it creates a research culture that is biased, closed, fearful and poorly accountable—and just as a damp bathroom encourages mold, a closed research culture becomes the perfect environment for cultivating malpractice and fraud.

It all sounds pretty bad. Is psychology doomed?

CC: No. And I say this emphatically: there is still time to turn this around. Beneath all of these problems, psychology has a strong foundation; we’ve just forgotten about it in the rat race of modern academia. There is a growing movement to reform research practices in psychology, particularly among the younger generation. We can solve many problems by adopting open scientific practices—practices such as pre-registering study designs to reduce bias, making data and study materials as publicly available as possible, and changing the way we assess scientists for career advancement. Many of these problems are common to other fields in the life sciences and social sciences, which means that if we solve them in psychology we can solve them in those areas too. In short, it is time for psychology to grow up, step up, and take the lead.

How will we know when we’ve fixed the deadly sins?

CC: The main test is that our published results should become a lot more reliable and repeatable. As things currently stand, there is a high chance that any new result published in a psychology journal is a false discovery. So we’ll know we’ve cracked these problems when we can start to believe the published literature and truly rely on it. When this happens, and open practices become the norm, the closed practices and weak science that define our current culture will seem as primitive as alchemy.

Chris Chambers is professor of cognitive neuroscience in the School of Psychology at Cardiff University and a contributor to the Guardian science blog network. He is the author of The 7 Deadly Sins of Psychology: A Manifesto for Reforming the Culture of Scientific Practice.

Alexander Todorov on the science of first impressions

TodorovWe make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In Face Value, Alexander Todorov, one of the world’s leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Here he responds to a few questions about his new book.

What inspired you to write this book?

AT: I have been doing research on how people perceive faces for more than 10 years. Typically, we think of face perception as recognizing identity and emotional expressions, but we do much more than that. When we meet someone new, we immediately evaluate their face and these evaluations shape our decisions. This is what we informally call first impressions. First impressions pervade everyday life and often have detrimental consequences. Research on first impressions from facial appearance has been quite active during the last decade and we have made substantive progress in understanding these impressions. My book is about the nature of first impressions, why we cannot help but form impressions, and why these impressions will not disappear from our lives.

In your book, you argue that first impressions from facial appearance are irresistible. What is the evidence?

AT: As I mentioned, the study of first impressions has been a particularly active area of research and the findings have been quite surprising. First, we form impressions after seeing a face for less than one-tenth of a second. We decide not only whether the person is attractive but also whether he or she is trustworthy, competent, extroverted, or dominant. Second, we agree on these impressions and this agreement emerges early in development. Children, just like adults, are prone to using face stereotypes. Third, these impressions are consequential. Unlucky people who appear “untrustworthy” are more likely to get harsher legal punishments. Those who appear “trustworthy” are more likely to get loans on better financial terms. Politicians who appear more “competent” are more likely to get elected. Military personnel who appear more “dominant” are more likely to achieve higher ranks. My book documents both the effortless nature of first impressions and their biasing effects on decisions.

The first part of your book is about the appeal of physiognomy—the pseudoscience of reading character from faces. Has not physiognomy been thoroughly discredited?

AT: Yes and no. Most people today don’t believe in the great physiognomy myth that we can read the character of others from their faces, but the evidence suggests that we are all naïve physiognomists: forming instantaneous impressions and acting on these impressions. Moreover, fueled by recent research advances in visualizing the content of first impressions, physiognomy appears in many modern disguises: from research papers claiming that we can discern the political, religious, and sexual orientations of others from images of their faces to private ventures promising to profile people based on images of their faces and offering business services to companies and governments. This is nothing new. The early 20th century physiognomists, who called themselves “character analysts,” were involved in many business ventures. The modern physiognomists are relying on empirical and computer science methods to legitimize their claims. But as I try to make clear in the book, the modern claims are as far-stretched as the claims of the old physiognomists. First, different images of the same person can lead to completely different impressions. Second, often our decisions are more accurate if we completely ignore face information and rely on common knowledge.

You mentioned research advances that visualize the content of first impressions. What do you mean?

AT: Faces are incredibly complex stimuli and we are inquisitively sensitive to minor variations in facial appearance. This makes the study of face perception both fascinating and difficult. In the last 10 years, we have developed methods that capture the variations in facial appearance that lead to specific impressions such as trustworthiness. The best way to illustrate the methods is by providing visual images, because it is impossible to describe all these variations in verbal terms. Accordingly, the book is richly illustrated. Here is a pair of faces that have been extremely exaggerated to show the variations in appearance that shape our impressions of trustworthiness.

Faces

Most people immediately see the face on the left as untrustworthy and the face on the right as trustworthy. But notice the large number of differences between the two faces: shape, color, texture, individual features, placement of individual features, and so on. Yet we can easily identify global characteristics that differentiate these faces. Positive expressions and feminine appearance make a face appear more trustworthy. In contrast, negative expressions and masculine appearance make a face appear less trustworthy. We can and have built models of many other impressions such as dominance, extroversion, competence, threat, and criminality. These models identify the contents of our facial stereotypes.

To the extent that we share face stereotypes that emerge early in development, isn’t it possible that these stereotypes are grounded in our evolutionary past and, hence, have a kernel of truth?

AT: On the evolutionary scale, physiognomy has a very short history. If you imagine the evolution of humankind compressed within 24 hours, we have lived in small groups during the entire 24 hours except for the last 5 minutes. In such groups, there is abundant information about others coming from first-hand experiences (like observations of behavior and interactions) and from second-hand experiences (like testimonies of family, friends, and acquaintances). That is for most of human history, people did not have to rely on appearance information to infer the character of others. These inferences were based on much more reliable and easily accessible information. The emergence of large societies in the last few minutes of the day changed all that. The physiognomists’ promise was that we could handle the uncertainty of living with strangers by knowing them from their faces. It is no coincidence that the peaks of popularity of physiognomists’ ideas were during times of great migration. Unfortunately, the physiognomists’ promise is as appealing today as it was in the past.

Are there ways to minimize the effects of first impressions on our decisions?

AT: We need to structure decisions so that we have access to valid information and minimize the access to appearance information. A good real life example is the increase of the number of women in prestigious philharmonic orchestras. Until recently, these orchestras were almost exclusively populated by men. What made the difference was the introduction of blind auditions. The judges could hear the candidates’ performance but their judgments could not be swayed by appearance, because they could not see the candidates.

So why are faces important?

AT: Faces play an extremely important role in our mental life, though not the role the physiognomists imagined. Newborns with virtually no visual experience prefer to look at faces than at other objects. After all, without caregivers we will not survive. In the first few months of life, faces are one of the most looked upon objects. This intensive experience with faces develops into an intricate network of brain regions dedicated to the processing of faces. This network supports our extraordinary face skills: recognizing others and detecting changes in their emotional and mental states. There are likely evolutionary adaptations in the human face—our bare skin, elongated eyes with white sclera, and prominent eyebrows—but these adaptations are about facilitating the reading of other minds, about communicating and coordinating our actions, not about inferring character.

Alexander Todorov is professor of psychology at Princeton University, where he is also affiliated with the Princeton Neuroscience Institute and the Woodrow Wilson School of Public and International Affairs. He is the author of Face Value: The Irresistible Influence of First Impressions.

Joel Brockner: Why Bosses Can Be Dr. Jekyll and Mr. Hyde

It is unnerving when people in authority positions behave inconsistently, especially when it comes to matters of morality. We call such people “Jekyll and Hyde characters,” based on Robert Louis Stevenson’s novella in which the same person behaved very morally in some situations and very immorally in others. Whereas the actual title of Stevenson’s work was the Strange Case of Dr. Jekyll and Mr. Hyde, recent research suggests that Jekyll and Hyde bosses may not be so unusual. In fact, behaving morally like Dr. Jekyll may cause bosses to subsequently behave immorally like Mr. Hyde.

Researchers at Michigan State University (Szu Han Lin, Jingjing Ma, and Russell Johnson) asked employees to describe the behavior of their bosses from one day to the next. Bosses who behaved more ethically on the first day were more likely to behave abusively towards their subordinates the next day. For instance, the more that bosses on the first day did things like: 1) define success not just by results but also by the way that they are obtained, 2) set an example of how to do things the right way in terms of ethics, or 3) listen to what their employees had to say, the more likely they were on the next day to ridicule employees, to give employees the silent treatment, or to talk badly about employees behind their back. Does being in a position of authority predispose people to be hypocrites?

Not necessarily. Lin, Ma, and Johnson found two reasons why ethical leader behavior can, as they put it, “break bad.” One is moral licensing, which is based on the idea that people want to think of themselves and their behavior as ethical or moral. Having behaved ethically, people are somewhat paradoxically free to behave less ethically, either because their prior behavior gave them moral credits in their psychological ledgers or because it proved them to be fine, upstanding citizens.

A second explanation is based on Roy Baumeister’s notion of ego depletion, which assumes that people have a limited amount of self-control resources. Ego depletion refers to how people exerting self-control in one situation are less able to do so in a subsequent situation. Ego depletion helps to explain, for instance, why employees tend to make more ethical decisions earlier rather than later in the day. Throughout the day we are called upon to behave in ways that require self-control, such as not yelling at the driver who cut us off on the way to work, not having that second helping of delicious dessert at lunch, and not expressing negative emotions we may be feeling about bosses or co-workers who don’t seem to be behaving appropriately, in our view. Because we have fewer self-control resources later in the day, we are more susceptible to succumb to the temptation to behave unethically. In like fashion, bosses who behave ethically on one day (like Dr. Jekyll) may feel ego depleted from having exerted self-control, making them more prone to behave abusively towards their subordinates the next day (like Mr. Hyde).

Distinguishing between moral licensing and ego depletion is important, both conceptually and practically. At the conceptual level, a key difference between the two is whether the self is playing the role of object or subject. When people take themselves as the object of attention they want to see themselves and their behavior positively, for example, as ethical. As object (which William James called the me-self), self-processes consist of reflecting and evaluating. When operating as subject, the self engages in regulatory activity, in which people align their behavior with meaningful standards coming from within or from external sources; James called this the I-self. Moral licensing is a self-as-object process, in which people want to see themselves in certain positive ways (e.g., ethical), so that when they behave ethically they are free, at least temporarily, to behave in not so ethical ways. Ego depletion is a self-as-subject process, in which having exerted self-control in the service of regulation makes people, at least temporarily, less capable of doing so.

The founding father of social psychology, Kurt Lewin, famously proclaimed that, “There is nothing so practical as a good theory.” Accordingly, the distinction between moral licensing and ego depletion lends insight into the applied question of how to mitigate the tendency for ethical leader behavior to break bad. The moral licensing explanation suggests that one way to go is to make it more difficult for bosses to make self-attributions for their ethical behavior. For instance, suppose that an organization had very strong norms for its authorities to behave ethically. When authorities in such an organization behave ethically, they may attribute their behavior to the situation (strong organizational norms) rather than to themselves. In this example authorities are behaving morally but are not licensing themselves to behave abusively.

The ego depletion explanation suggests other ways to weaken the tendency for bosses’ ethical behavior to morph into abusiveness. For instance, much like giving exercised muscles a chance to rest and recover, ensuring that bosses are not constantly in the mode of exerting self-control may allow for their self-regulatory resources to be replenished. It also has been shown that people’s beliefs about how ego depleted they are influences their tendency to exert self-control, over and above how ego depleted they actually are. In a research study appropriately titled, “Ego depletion—is it all in your head?,” Veronika Job, Carol Dweck, and Gregory Walton found that people who believed they were less ego depleted after engaging in self-control were more likely to exert self-control in a subsequent activity. People differ in their beliefs about the consequences of exercising self-control. For some, having to exert self-control is thought to be de-energizing whereas for others it is not believed to be de-energizing. Bosses who believe that exerting self-control is not de-energizing may be less prone to behave abusively after exerting the self-control needed to behave ethically.

Whereas we have focused on how Dr. Jekyll can awaken Mr. Hyde, it also is entirely possible for Mr. Hyde to bring Dr. Jekyll to life. For instance, after behaving abusively bosses may want to make up for their bad feelings about themselves by behaving ethically. In any event, the case of Dr. Jekyll and Mr. Hyde may not be so strange after all. We should not be surprised by inconsistency in our bosses’ moral behavior, once we consider how taking the high road may cause them to take the low road, and vice versa.

BrocknerJoel Brockner is the Phillip Hettleman Professor of Business at Columbia Business School. He is the author of The Process Matters: Engaging and Equipping People for Success.

This article was originally published on Psychology Today.

New Brain & Cognitive Science Catalog

We invite you to scroll through the 2016 Brain & Cognitive Science catalog below.

Phishing for PhoolsDon’t miss Phishing for Phools! Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller challenge the traditional idea that the free market is inherently benign and show us through numerous stories how sellers can manipulate and deceive us.

 

 

ThriveIn Thrive, Richard Layard and David M. Clark argue that the economic and social advantages of investing in modern psychological therapies more than make up for the cost, and that we cannot afford to ignore an issue that affects at least 20% of people in developed countries.

 

 

future of the brainThe Future of the Brain, edited by Gary Marcus and Jeremy Freeman, is a collection of essays that explore the exciting advances that will allow us to understand the brain as we never have before.

 

 

 

Secret of our SuccessJoseph Henrich makes the case that our success as a species can be attributed to our ability to socially connect with each other and benefit from a collective intelligence in The Secret of Our Success.

 

 

 

For these and many more titles in cognitive science, see our catalog above! And be sure to subscribe to our newsletter to get 30% off on select titles through November 13, 2015.

Fall Sale

Finally, if you’ll be attending the Society for Neuroscience Annual Meeting in Chicago from October 17-21, visit us at booth 126. You can also join the conversation on Twitter using #SfN15!

Madness in Civilization

Madness in Civilization is a stunningly illustrated new cultural history of mental disturbance from antiquity to the present time.  Written by Andrew Scull, professor of sociology at University of California, San Diego and preeminent historian of psychiatry, the book’s mesmerizing subject matter ranges from exorcisms to Victorian asylums, from pharmacology to the introduction of psychiatry into popular culture. The Telegraph called it “ambitious and gruesome”, and the book has received wonderful write-ups in The Literary Review and The Financial Times. Scull has been blogging for Psychology Today as well, where he shares insights on his fascinating and frightening work. Check out chapter 1 here, and a slide show of some of the book’s most compelling images:

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PUP author Nicholas Humphrey wins international Mind and Brain Prize

Nicholas Humphrey, author of Soul Dust: The Magic of Consciousness has won the 2015 Mind and Brain Prize. The award was created by the University of Turin to acknowledge outstanding achievement in the Cognitive Science field. Read more about the award, here. Be sure to read the first chapter of Soul Dust for free, here.

Congratulations to Nicholas Humphrey!

bookjacket

Soul Dust:
The Magic of Consciousness

Nicholas Humphrey

A look within — MRI technology in action

It’s 2014, and although we don’t have flying cars or teleportation, we do have some truly amazing technologies. The video of a live birth posted below has been making the social media rounds in recent weeks, and it is a wonderful glimpse of the imaging possible through magnetic resonance imaging (MRI) technology.

To fully understand the history and future challenges of imaging technology, we recommend Denis Le Bihan’s book Looking Inside the Brain: The Power of Neuroimaging. Le Bihan is one of the leading scientists and developers of MRI technology, so who better to guide readers through the history of imaging technology from the x-ray and CT scan to the PET scan and MRI. He also explains how neuroimaging uncovers afflictions like stroke or cancer and the workings of higher-order brain activities, such as language skills and also takes readers on a behind-the-scenes journey through NeuroSpin, his state-of-the-art neuroimaging laboratory.

[youtube:http://www.youtube.com/watch?v=kxwNqYwvaAI]
 

bookjacket

Looking Inside the Brain
The Power of Neuroimaging
Denis Le Bihan
Translated by Teresa Lavender Fagan