We are pleased to present the new video trailer for The Princeton Companion to Applied Mathematics. Modeled on the popular Princeton Companion to Mathematics, this is an indispensable resource for undergraduate and graduate students, researchers, and practitioners in other disciplines seeking a user-friendly reference book. Check out the video in which editor Nicholas Higham, Richardson Professor of Applied Mathematics at The University of Manchester, talks about the major ideas covered in this expansive project, which includes nearly 200 entries organized thematically and written by an international team of distinguished contributors.
From invasion and revolt to earthquakes and drought, the “First Dark Ages” were brought about by a complex array of events and failures, chronicled in compelling detail by Eric Cline in 1177 BC: The Year Civilization Collapsed. Adam Gopnik wrote in The New Yorker, “The memorable thing about Cline’s book is the strangely recognizable picture he paints of this very faraway time. . . . It was as globalized and cosmopolitan a time as any on record, albeit within a much smaller cosmos.”
Check out the terrific book trailer to mark the paperback release of 1177 BC:
Before you send that congratulatory email our way, we didn’t make the list. I know. It’s a cryin’ shame that such PUP hits like Delete and Scroogenomics weren’t destined for eternal book trailer glory but perhaps it’s a blessing that we weren’t instantly christened with snark, either.
You be the judge and visit Melville House Publishing for the complete list of winners (and losers.) Ouch.
IMO, Safran Foer is hardly the worst I’ve seen. No matter what you think of his writing, his on camera persona is charming! He has a certain earnest pubnik appeal that is less fauxhemian than you’d think. (FYI: I’ve retired the term hipster and have embraced the new “it” word, fauxhemian. It’s 2010, people. Join me.)
Bookish self-awareness works in Safran Foer’s favor, though I’ve gotta hand it to Dennis Cass (below) and his savvy publicity/marketing team for their stealth genius. They win the keys to the book trailer kingdom with this pitch perfect send-up of what is fast becoming a camp sector of our esteemed publishing industry:
“That book I wrote a year ago is out again.” –classic. I’m stealing that one for my next email blast!