Announcing the trailer for On the Future by Martin Rees

Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow.

On the Future Prospects for Humanity, by Martin Rees from Princeton University Press on Vimeo.

Martin Rees is Astronomer Royal, and has been Master of Trinity College and Director of the Institute of Astronomy at Cambridge University. As a member of the UK’s House of Lords and former President of the Royal Society, he is much involved in international science and issues of technological risk. His books include Our Cosmic Habitat (Princeton), Just Six Numbers, and Our Final Hour (published in the UK as Our Final Century). He lives in Cambridge, UK.

Introducing the new video trailer for The Princeton Companion to Applied Mathematics

We are pleased to present the new video trailer for The Princeton Companion to Applied Mathematics. Modeled on the popular Princeton Companion to Mathematics, this is an indispensable resource for undergraduate and graduate students, researchers, and practitioners in other disciplines seeking a user-friendly reference book. Check out the video in which editor Nicholas Higham, Richardson Professor of Applied Mathematics at The University of Manchester, talks about the major ideas covered in this expansive project, which includes nearly 200 entries organized thematically and written by an international team of distinguished contributors.

Check out the book trailer for Eric Cline’s “1177 BC: The Year Civilization Collapsed”

From invasion and revolt to earthquakes and drought, the “First Dark Ages” were brought about by a complex array of events and failures, chronicled in compelling detail by Eric Cline in 1177 BC: The Year Civilization Collapsed. Adam Gopnik wrote in The New Yorker, “The memorable thing about Cline’s book is the strangely recognizable picture he paints of this very faraway time. . . . It was as globalized and cosmopolitan a time as any on record, albeit within a much smaller cosmos.”

Check out the terrific book trailer to mark the paperback release of 1177 BC:

Book trailer for Atlas of Cities edited by Paul Knox

Princeton University Press senior designer Jason Alejandro created this book trailer for Atlas of Cities edited by Paul Knox. (The catchy song in the background is the aptly named “Weekend in the City” by Silent Partner.)

8-7 Atlas of Cities Atlas of Cities
Edited by Paul Knox


Moby Awards for the Best and Worst Book Trailers

Before you send that congratulatory email our way, we didn’t make the list.  I know.  It’s a cryin’ shame that such PUP hits like Delete and Scroogenomics weren’t destined for eternal book trailer glory but perhaps it’s a blessing that we weren’t instantly christened with snark, either.

You be the judge and visit Melville House Publishing for the complete list of winners (and losers.)  Ouch.

IMO, Safran Foer is hardly the worst I’ve seen.   No matter what you think of his writing, his on camera persona is charming!  He has a certain earnest pubnik appeal that is less fauxhemian than you’d think. (FYI: I’ve retired the term hipster and have embraced the new “it” word, fauxhemian.  It’s 2010, people.  Join me.)

Bookish self-awareness works in Safran Foer’s favor, though I’ve gotta hand it to Dennis Cass (below) and his savvy publicity/marketing team for their stealth genius.  They win the keys to the book trailer kingdom with this pitch perfect send-up of what is fast becoming a camp sector of our esteemed publishing industry:

“That book I wrote a year ago is out again.” –classic.  I’m stealing that one for my next email blast!