The Great Leveler by Walter Scheidel

Are mass violence and catastrophes the only forces that can seriously decrease economic inequality? Thousands of years of history say the answer is yes. Introducing the new video trailer for Walter Scheidel’s The Great Leveler: Violence and the History of Inequality from the Stone Age to the Twenty-First Century.

You can read a Q&A with author Walter Scheidel about the crucial role of violent shocks here.

Presenting the trailer for Virus by Marilyn Roossinck

Virus by Marilyn Roossinck is your go-to guide to the fascinating world of viruses. This stunningly illustrated reference work offers an unprecedented look at 101 microbes that infect all branches of life on Earth—from humans and other animals to insects, plants, fungi, and bacteria. Check out our new trailer for an introduction:

 

 

VirusMarilyn J. Roossinck is professor of virus ecology in the Department of Plant Pathology and Environmental Microbiology at Pennsylvania State University. She lives in Bellefonte, Pennsylvania.

Presenting the new trailer for Silent Sparks

Fireflies are beloved insects, conjurers of summer magic, but have you ever wondered exactly what is behind their flashing?  Check out the stunning trailer for our new book by biologist Sara Lewis, Silent Sparks: The Wondrous World of Fireflies.

Silent Sparks: The Wondrous World of Fireflies by Sara Lewis from Princeton University Press on Vimeo.

One Day in the Life of the English Language

In an age of text messages, tweets, and all manner of shorthand, do correct grammar and usage matter anymore? According to Frank L. Cioffi, author of One Day in the Life of the English Language, they do indeed matter, but what today’s writing students need is an “anti-handbook”. In just such a book, Cioffi examines everything from the most serious newspaper articles to celebrity gossip magazines. Drawing his examples over the course of a single day, he illustrates the importance of applying grammatical principles to “real world” writing.

In this newly released video, learn more about Cioffi’s One Day in the Life of the English Language, including his stance on the changes in language owed to technology.

One Day in the Life of the English Language: A Microcosmic Usage Handbook by Frank L. Cioffi from Princeton University Press on Vimeo.

One Day in the Life jacketFrank L. Cioffi is professor of English at Baruch College, City University of New York, and has taught writing at Princeton and Indiana universities and at Bard and Scripps colleges. He is also the author of The Imaginative Argument: A Practical Manifesto for Writers (Princeton), among other books.

Presenting the new book trailer for Strange Glow: The Story of Radiation

Five years ago on March 12, following a devastating tsunami, Fukushima Prefecture in Japan experienced the largest release of radioactive materials since the infamous nuclear meltdown in Chernobyl 30 years before. The world, understandably, was braced for the worst. But molecular radiation biologist Tim Jorgensen, author of Strange Glow: The Story of Radiation says this accident was no Chernobyl. The levels measured at Fukushima after the meltdown aren’t much higher than the annual background levels that already existed—a fact that does little to allay fears for many. How much then, do we really know about radiation and its actual dangers? Though radiation is used in everything from x-rays to cell phones, much of the population still has what Jorgensen considers an uninformed aversion to any type of exposure. In this fascinating scientific history, he describes mankind’s extraordinary, often fraught relationship with radiation.

We are pleased to present the new book trailer for Strange Glow:

Romance, Crime, and… Mathematics? Presenting the new trailer for LA Math

LA Math by James D. Stein, emeritus professor in the Department of Mathematics at California State University, is full of A-listers and wannabes, lovers and lawyers, heroes and villains. And it’s also full of math—practical mathematics knowledge, ranging from percentages and probability to set theory, statistics, and the mathematics of elections. Check out the new trailer for this unconventional and highly readable book of mathematical short stories here:

Behind the scenes of the “How to Clone a Mammoth” trailer

Shapiro Image for blog 4.1.15We recently shared the terrific new trailer for How to Clone a Mammoth: The Science of De-Extinction. Today’s Mammoth Monday showcases its creation from idea to final product. Peter Durand, the wonderfully innovative director at Alphachimp, wrote a fascinating article for their blog describing the process.

In the fall of 2014, I ran into Beth and her mammoth bones again…I was fortunate enough to scribe for both her National Academies of Science public presentation, part of the Distinctive Voices lecture series. Once again, Beth’s presentation, her personality, and her message were a hit…After her presentation, we looked at the resulting image, and I did not even have to pitch her…we both had the same idea: “We totally have to animate this!”

Read the article and view the images that inspired the process here.

Book Trailer: Climate Shock

In Climate Shock, Gernot Wagner & Martin L. Weitzman discuss the consequences of a hotter planet. Learn more about this fascinating book in the new trailer below.

 

[youtube:http://www.youtube.com/watch?v=Q4KmqJgyI3w]

Check out the first chapter of Climate Shock for free, here.


 

 

bookjacket Climate Shock:
The Economic Consequences of a Hotter Planet
Gernot Wagner & Martin L. Weitzman

Michelangelo book trailer is here!

As far as book trailers go, this one has few peers.  Isn’t it simply stunning?  Many, many thanks to Leonard Barkan and Nick Barberio for their elegant work.

Doesn’t it make you want to run out and buy Michelangelo: A Life on Paper?  Well, you can starting next month.  Official pub date is December 1, just in time for the holidays (naturally)!  This book is perfect for the coming cold.  It’s a great fireside culture detective read.  There is something exhilarating about piecing together all of Michelangelo’s fragments of consciousness in order to form a more fully realized portrait of the man behind the masterpieces.

My advice?  Grab your cozy blanket and your hot beverage of choice and snuggle up with Barkan’s Michelangelo for an engrossing visual study of the artist we all think we know well.  You’re in for a treat and maybe even a few surprises.