Behind the scenes of the “How to Clone a Mammoth” trailer

Shapiro Image for blog 4.1.15We recently shared the terrific new trailer for How to Clone a Mammoth: The Science of De-Extinction. Today’s Mammoth Monday showcases its creation from idea to final product. Peter Durand, the wonderfully innovative director at Alphachimp, wrote a fascinating article for their blog describing the process.

In the fall of 2014, I ran into Beth and her mammoth bones again…I was fortunate enough to scribe for both her National Academies of Science public presentation, part of the Distinctive Voices lecture series. Once again, Beth’s presentation, her personality, and her message were a hit…After her presentation, we looked at the resulting image, and I did not even have to pitch her…we both had the same idea: “We totally have to animate this!”

Read the article and view the images that inspired the process here.

What is De-extinction? #MammothMonday

To celebrate the release of Beth Shapiro’s How to Clone a Mammoth: The Science of De-Extinction, we will be providing a variety behind-the-scenes footage, Q&As, pictures, and videos every Monday. Last week, we posted the wonderful trailer for the book. Since then, the topic of De-extinction has been captivating scholars and animal-lovers alike. From a recent Earth Times piece highlighting De-extinction:

Professor George Church plans to insert these genes into Asian elephant embryos and study how they develop. His viewpoint is that we have caused so much extinction, the means of recreating recently extinct (about 3,300 years only according to remains on Wrangel Island in Siberia) species should be useful technology. The name of the worthy-enough game is “De-extinction.”

Today, we are excited to share an original video of Beth Shapiro explaining what exactly De-extinction is, the first in a series of six original videos tied to her book:

[youtube:https://www.youtube.com/watch?v=RSrNTnOw6fw&feature=youtu.be]