Andrew Carnegie Fellows are selected for their significant work in social sciences and humanities. This year, we congratulate five of our authors on being chosen for this prestigious honor.
Andrew Carnegie Fellows are selected for their significant work in social sciences and humanities. This year, we congratulate five of our authors on being chosen for this prestigious honor.
Joseph S. Wilson, assistant professor of biology, and Olivia Messinger Carril, who received her PhD in plant biology and has been studying bees for nearly 20 years, are co-authors of comprehensive new bee guide, The Bees in Your Backyard: A Guide to North America’s Bees. Wilson and Carril took the time to answer some of PUP’s questions about their new ultimate bee guide, and discuss the significant and changing role that bees play in our everyday lives. Read their interview just after this stunning slideshow featuring just a few of the book’s 900 photos:
Your book begins by telling us that there are over 4000 bees in North America, do either of you have a favorite among those?
OC: Its hard for me to pick a favorite, but if I had to… Diadasia are the genus I studied for my PhD. They are found only in North and South America and there are about 30 species in the U.S. Separately, the Exomalopsini tribe includes the genera Exomalopsis and Ancyloscelis. All of these bees are fuzzy and look like teddy bears with wings. The Exomalopsini are tiny–about the size of a tic tac, while Diadasia are considerably larger. Both groups are made up of bee species that specialize on flowers (called ‘hosts’). So in addition to their adorable appearance, I am intrigued by their lifestyle choices. For my PhD research I looked specifically at the flower scent of Diadasia host plants and compared it with the scent of non-host flowers.
JW: I have always like the small bees in the genus Perdita. There are over 650 different Perdita species so I can’t say that any one species in particular is my favorite, but as a group I really like them. I think what draws me to this group is that Perdita are not the stereotypical bee; they are all small, nearly hairless, and often have bold yellow and black markings on their faces and bodies. The smallest bee in North America is a Perdita. For me, Perdita are a good example of how diverse the bees of North America are. When I point out a Perdita to friends they are always amazed that those small creatures hovering around flowers are actually bees, not gnats.
How did you each get your start in the field of bee studies anyway?
JW: I have been interested in insects for a long time. In fact I remember having the biggest insect collection in the 6th grade. It was in making that collection that I first ran across a bee that I realized was not a honey bee (It was actually a male long-horned bee sleeping in a sunflower.) Although my interest in biology (including insects) persisted, I didn’t actually start working with bees until early in my college career. I was introduced to the people, including Olivia, working in the “bee lab” (officially the USDA ARS Bee Biology and Systematics Lab) through a girl I was dating (who later became my wife). At first I volunteered in the lab pinning and labeling bees and eventually was hired as a technician. I worked for Olivia, who was leading a project surveying bees in a National Monument in southern Utah. Later, I headed my own project investigating bee diversity in a military base in western Utah. I temporarily paused my work on bees while I pursued a PhD studying the evolution and biogeography of some nocturnal wasps, but returned to working with bees (and wasps) after completing my degree.
OC: As an undergraduate I worked part time for the USDA ARS Bee Biology and Systematics Lab. My first tasks were menial: data entry and whatever odds and ends tasks needed to be done. At the end of my first year there, however, my boss approached me with an opportunity to participate in a survey of bees in Pinnacles National Monument, in California. I would be required to camp for three months, and hike every day looking for bees on flowers. While I had little vested interest in the bee survey itself, the idea of camping and hiking every day for months on end sounded like a dream come true. By the end of that first season, though, looking at the amazing diversity of bees that I had collected (nearly 400 species in an area of 25 square miles) enthralled me. Why were some species only in certain areas, while others were found across the whole monument? Why would some bees specialize on certain plants, and what was it about those plants that was so ‘special’? How did they know when to emerge from their nests every year? I happily returned to Pinnacles for two additional seasons, no longer just for the hiking and camping, but also for answers to my questions. I’ve been trying to answer questions about bees ever since.
What made you think to write a book about bees and how did you gather the information? What is the most surprising thing you learned while writing this book?
OC: For me, the idea of a guide to bees that was accessible to those without years of training in bee biology first took shape during my years as a graduate student. Many in my cohort were interested in studies of pollinators and/or pollination, but were disheartened by the lack of information for the beginner. Here were scientists in training looking at flowering plants and categorizing their visitors as “honey bee”, “bumble bee”, or “other bee”. Considering that the “other bee” category includes nearly 4,000 species, this was unfortunate. I realized that this is in fact how most people see bees, and that too is unfortunate. There are bees in almost every backyard, pollinating gardens and flower beds right under our noses. In contrast to the birds in our backyards, which we can name from the time we are five years old, bees are lumped under the heading of “Bee”, and we are taught to steer clear because they are dangerous. In fact they are beautiful, amazing, (harmless), and inordinately important creatures, but completely misunderstood. I don’t remember who said it to first, but when I lamented to Joe about how inaccessible the story of the bee was to the lay person, he completely agreed. “We oughta write a book” was the outcome of that conversation.
We gathered the information for this book by pouring over the scientific literature, collecting every bit of information we could about each genus, and then synthesizing it all into a few short paragraphs that were understandable to anybody. For me, the most surprising thing was about myself. Here I had been studying bees in one way or another for over 15 years and assumed I knew more or less all there was to know about bees. I was so very wrong. Bees are incredible, and each species has a unique story to tell. Even today most species and even entire genera are complete mysteries to scientists either because they are rare or because no one has taken the time to get to know them.
JW: More and more as we turn on the TV, open a newspaper, or browse the covers of magazines, we are aware of the role of bees in our lives. I began to be somewhat dismayed by the mischaracterization of bees from trusted news outlets and prestigious media companies. If the common portrayals of bees was to be believed, bees were either killers (i.e., killer bees) or they were in grave danger from colony collapse disorder (which only affects the honey bee). I was frustrated that while the public was gaining an appreciation for the importance of bees, they were largely in the dark about what a bee actually is, and how diverse North America’s bee community is. The decision to write this book came after discussions about the need to educate people about bees. Education is the first step to conservation.
Like Olivia, as we researched this book I was blown away by the diverse and complex world of bees. Most bee researchers focus on a small group and become experts on that group. To write this book, Olivia and I had to learn about the lifestyles of all of North America’s bees, which was challenging, but also quite rewarding. Furthermore, we endeavored to include high quality photographs of as many of the bees as we could, and we hoped to take these pictures ourselves. I learned firsthand how challenging bee photography can be, and we ended up adding a section in the book about some of the tricks we learned about photographing bees.
In the introduction to your book, you discuss the many misconceptions surrounding bees–what ‘myth’ do you find yourself most often dispelling?
OC & JW: It used to be that every time we told folks what it is that we studied, they would try to find common ground with us by relating a story about that one time that they had been stung by a bee (the truth is, only female bees are even capable of stinging, and they are not very aggressive. In all the many years of collecting bees and handling them–sometimes hundreds in a day, we’ve been stung less than two dozen times). Anymore, though, people skip telling us about being stung and ask: “So how bad off are the bees?”
How bad is the bee decline, really?
OC: The truth is that 1) we don’t really know because 2) its complicated. Its complicated because there are so many species of bees. If one kind is in decline, we really can’t assume that all 30,000 kinds around the world are. Or because some are in decline in the eastern United States doesn’t mean that western populations of that same species are too. We can guess that many of the landscape alterations we’ve made in the U.S. are not beneficial (replacing midwestern prairies with monocultures of corn and soy, fragmenting desert areas with parking lots and strip malls, perhaps even our unchecked use of insecticides), but the actual impact is largely unknown. Systematic bee surveys were seldom conducted 100 years ago, so we don’t have solid baseline data against which to compare current population levels. And at least some bee species seem to naturally vary 10 to 100-fold from year to year based in part on floral bloom and weather.
We do know for certain that for several years honey bee populations appeared to be dropping dramatically and the reasons for that are still not entirely clear. Interestingly, this isn’t the first time that honey bee populations have suffered declines–there are recorded instances of honey bee declines dating back at least 100 years and perhaps even longer. Declines in honey bee populations are economically disastrous to be sure, but they don’t tell us much about the many other pollinating bees that help with fruit and seed set. Looking at other bees, there are evident declines in the populations of some species of bumble bees in the last 30 years. Alternatively, squash bees have expanded their ranges in the last 100 years; they were once just in the southwest but have spread as squash plants have been planted in gardens across the country. Considering the contrast in just these two kinds of bees, we are hesitant to make any sort of broad statement about the state of bees as a whole.
What do you hope people get from this book, and who is it meant for?
JW: While my hope is that this book will be useful for naturalists, gardeners, and professional entomologists, I think everyone will gain a greater understanding and appreciation for bees by reading it. I like to think that this book will enable more educated conversations about bees, which will lead to better designed conservation efforts both by professionals and by homeowners.
There are stories in the news every week discussing how important bees are to agriculture and what a loss it would be to us if they disappeared. However, your book is titled “The Bees in your Backyard”… why are bees important in our backyards?
JW: Bees are important for agriculture, but they are equally important at smaller scales. Bees make for healthy flower gardens and healthy vegetable gardens and they are also beneficial to fruit trees. Studies have shown that backyard gardens are good for healthy bee communities and vice versa; surrounding natural areas are good for backyard bee populations
OC: Near my own small garden in New Mexico some weedy-looking globe mallow popped up this year. I opted to leave them and let them flower, even though I have to wade through them to get to my row of vegetable plants. Because they provide such a bountiful resource for the bees, I’ve found that my garden (which has fewer blossoms than the globe mallow patch) is much more frequently visited by bees than in years past. I’m reaping the rewards in the form of tomatoes, cucumbers, zucchini, pumpkins, watermelons, chiles, and eggplants. Since we don’t know if most kinds of bees are experiencing population declines, it seems wise to assume they might be. If that’s the case, planting a few extra bee-friendly flowers or encouraging them to nest in our backyards certainly can’t hurt anything and most likely will be a great help to these wonderful creatures.
Joseph S. Wilson is assistant professor of biology at Utah State University and has been studying bees and wasps for more than a decade. Olivia Messinger Carril received her PhD in plant biology from Southern Illinois University and has been studying bees and the flowers they visit for nearly twenty years.
Congratulations on your new book! Whether you’ve just put the finishing touches on your first book or have been down this road before, you’re probably eager to see what you can do to help to give your baby a proper send-off into the wild world of book critics and Amazon reviewers alike. Though I may not be your publicist, here’s hoping this guide can address the publicity questions you have, but were hesitant to ask.
Absolutely! We are as invested in seeing your book land in the right hands as you are. Many months ago you should have filled out an Author Promotion Form (APF). Every press calls these forms something different, but this is an opportunity for you to share any suggestions for publications or special contacts that should receive a copy of your book. Didn’t fill it out? Don’t fear. You can contact your publicist at any time with leads for reviewers. Your publicist has also been familiarizing herself with your book and compiling a list of contacts that are just right for the target audience. Your book will be sent to a well-curated list. We also send out press releases and targeted email pitches.
Don’t despair. Reviews in scholarly journals can happen at a glacial pace. Often they appear many months (or even a year) after publication date. This is also the case for major publications like the New York Review of Books, The London Review of Books, and the Times Literary Supplement.
A lot. One of the best things you can do after writing a book is… write some more! If your book’s research can be leveraged to comment on current events and you’re able to write a short (750 words) piece with a definite argument, you can pen an op ed positioning yourself as an expert, mentioning your book in the byline. Your publicist can help you to get this into the hands of the right people. Never written an op ed before? Start by reading them.
Notice they are free of jargon, written for a general audience, and feature a strong point of view. Here’s a good place to read about the dos and don’ts of op ed writing.
Take advantage of other writing opportunities too. Guest blog if you are asked. Respond quickly to reporters who solicit your expertise. Reach out to personal contacts and colleagues who may have an affinity with your work and be interested in covering it.
If you’re already active on social media, get more active now. The three months following the publication of your book is no time for modesty. You can follow people working on or writing about similar topics, retweet your book’s reviews or your own opinion pieces, use twitter to engage with others on your topic, or simply tweet ‘thanks!’ at someone for sharing your piece. If you know of an organization or individual that might be interested in your book, you can tag them in tweets to let them know about it. But whatever you do, make sure to use your twitter feed to do more than self promote. Pay attention to what others are writing and be generous. If you share someone else’s work, there’s a good chance they’ll pay attention to the next thing you write as well. Finally, don’t worry about jumping onto every social platform there is. Use whatever is most comfortable for you, and where you have a natural following.
Probably not. Instead, use a popular tag on a topic you cover (like #edchat or #behavioraleconomics).
There is no pressure at all to engage in these activities. If you’re on the fence about social media, now might be a time to give it a whirl. But if social media use is painful for you, forcing yourself into that territory it isn’t likely to benefit you or your book. No need to worry. Your publicist and press’s social media manager will be pushing out posts on your book themselves. Just sit back and enjoy the show.
Definitely leverage the power of your university. Be in touch with your communications office to see what resources or plans they may have to promote your book. Some will share special features on social media, put out a press release on your book, post interviews with you their own website, or even be willing to produce a video interview or book trailer. Make sure to keep your book publicist in the loop about any plans to avoid duplication of effort, and offer both your university and your publisher opportunities to cross post.
Just ask. Most reporters are amenable to referring to you as ‘author of…’ when using your quote. Don’t be shy about making the request.
Some reviewers may draw conclusions about your research that you think are off base; in rare cases, they may even write caustic takedowns. There is no absolute rule covering how or whether to respond, though in many cases, the best response is no response at all. At times, we may counsel authors to reply, especially in the New York Review of Books, which has a long tradition of spirited exchanges between reviewer and author in their “Letters” section. Above all, if you do respond, you should keep it respectful and stick, as much as possible, to correcting errors of fact. Avoid the polemics the reviewer may have engaged in. You’ll come off better if you take the high ground. Kill’em with kindness.
Completely understandable. Post the offending review to your personal Facebook wall if you’re inclined, where no doubt your friends and colleagues will rally to your cause. But don’t feel the need to reply to everything, rectify every misunderstanding, or haunt the comments section under your own op eds. Remember the old chestnut that even bad publicity is good publicity? It’s true. The interest of readers and other reviewers is likely to be piqued by the very controversy that has you steaming, and that can only be a good thing.
You’re in luck! For another perspective and more ideas on how you can get creative with book publicity, check out this post by Michael Chwe, whose exuberant, hands-on efforts helped his book, Jane Austen: Game Theorist, to garner widespread attention. This is a man who said he’d stop at nothing—not even Jane Austen kitten memes—to get his scholarly book out there.
If you’re not as proactively disposed as Chwe, don’t worry. Successful publicity campaigns come in many forms. Remember, too, that your book is supported by the collaborative efforts of multiple people and departments. Although every new author’s journey comes with a bit of anxiety, take a deep breath, set up a Google alert for your name, and raise a glass to yourself. Whatever you do, try to enjoy the ride.
The exhibit doors open today in New York City’s Jacob K. Javits Center for BookExpo America – the book industry’s main event in North America. You will find Princeton University Press exhibiting books at booth #1751. Stop by to say hello, make new friends and find something good to read. Be sure to pick up our new Fall 2013 Seasonal Catalog, or download it directly to your device at http://press.princeton.edu/catalogs/F13Seasonal.pdf. Learn more about new books from our authors including; Angus Deaton, David Runciman, Robert Bartlett, Edmund Phelps, Alexander McCall Smith, Merry White, Alan Jacobs, and Martin Gardner – just to name a few. The catalog is full of great books by great authors and we hope to see you there!
Good news for book lovers, the doors open to the public on Saturday, June 1st. Get your ticket from BookExpo.
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