Before you send that congratulatory email our way, we didn’t make the list. I know. It’s a cryin’ shame that such PUP hits like Delete and Scroogenomics weren’t destined for eternal book trailer glory but perhaps it’s a blessing that we weren’t instantly christened with snark, either.
You be the judge and visit Melville House Publishing for the complete list of winners (and losers.) Ouch.
IMO, Safran Foer is hardly the worst I’ve seen. No matter what you think of his writing, his on camera persona is charming! He has a certain earnest pubnik appeal that is less fauxhemian than you’d think. (FYI: I’ve retired the term hipster and have embraced the new “it” word, fauxhemian. It’s 2010, people. Join me.)
Bookish self-awareness works in Safran Foer’s favor, though I’ve gotta hand it to Dennis Cass (below) and his savvy publicity/marketing team for their stealth genius. They win the keys to the book trailer kingdom with this pitch perfect send-up of what is fast becoming a camp sector of our esteemed publishing industry:
“That book I wrote a year ago is out again.” –classic. I’m stealing that one for my next email blast!