PUP News of the World — June 13, 2014

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Each week we post a round-up of some of our most exciting national and international PUP book coverage. Reviews, interviews, events, articles–this is the spot for coverage of all things “PUP books” that took place in the last week. Enjoy!


A SOCIAL STRATEGY

Planning to hop on Uber to find a ride during your upcoming weekend trip? Was it a tweet from a coworker or a status update from an old college friend that put this ride request app on your radar? PUP author Misiek Piskorski appears on Bloomberg TV to examine the story behind how Uber came to flood your Facebook newsfeed. He also takes a closer look at the company’s $17 billion valuation. How do companies like Uber and Twitter make money? Piskorski lends his insight.

The segment mentions Piskorski’s new book, A Social Strategy, which was reviewed in the Financial Times. Maija Palmer says:

For companies that are struggling to measure social media, Piskorski offers a different way of looking at the problem, and his three tests – the social utility test, the social solution test and the business value test – provide a way to check if a project is working.

In the book, Piskorski examines what makes social media so different from traditional media, and he argues that answering that question is the key to making social media work for any business. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.

A Social Strategy was also reviewed on PopMatters and featured on Crowdly.

Take a break from drafting witty tweets about the upcoming weekend, and take a look at this interview with Piskorski on Yahoo! Finance. You can also view Chapter One of A Social Strategy.


THE EXTREME LIFE OF THE SEA

To celebrate World Oceans Day, the Guardian‘s GrrlScientist reviewed Stephen and Anthony Palumbi’s The Extreme Life of the Sea. The review says that “regardless of your level of knowledge, this quietly joyful and informative book has something of value for everyone.”

The Extreme Life of the Sea takes readers to the absolute limits of the ocean world–the fastest and deepest, the hottest and oldest creatures of the oceans. It dives into the icy Arctic and boiling hydrothermal vents–and exposes the eternal darkness of the deepest undersea trenches–to show how marine life thrives against the odds. This thrilling book brings to life the sea’s most extreme species, and tells their stories as characters in the drama of the oceans. Coauthored by Stephen Palumbi, one of today’s leading marine scientists, The Extreme Life of the Sea tells the unforgettable tales of some of the most marvelous life forms on Earth, and the challenges they overcome to survive. Modern science and a fluid narrative style give every reader a deep look at the lives of these species.

You can preview the book, which GrrlScientist calls “sweetly enthusiastic, enlightening and witty and, at times, inspired,” by viewing the prologue. Check out this fun video from author Stephen Palumbi — it will get you in gear to celebrate the ocean’s fastest creatures.


CHILD MIGRATION AND HUMAN RIGHTS IN A GLOBAL AGE

On Thursday, former Nigerian president Olusegun Obasanjo spoke about the Nigerian schoolgirls abducted by Boko Haram more than 60 days ago, and he said he believed that some of the girls “will never return.” Reuters reports on Obasanjo’s interview with the BBC, where he said he would consider it a “near-miracle” if all of the girls were returned to their families.

As PUP author Jacqueline Bhabha says in her recent Project Syndicate op-ed, it is nothing new that young Nigerian women are taken from their homes; each year, thousands of Nigerian girls are forced into prostitution:

Six of every ten people trafficked to the West are Nigerian, and at least 60% of trafficked sex workers in Italy and Belgium are Nigerian girls. Across Europe, North America, Russia, and the Middle East, these young women are visible to all who bother to look – and have been for decades.

Why is no one outraged? The inconsistency is rooted in the girls’ circumstances: the schoolgirls are innocent victims crying out for protection, while the child sex workers are illegal immigrants, slated for deportation as soon as they are caught.

View the entire op-ed, which is entitled “The Nigerian Schoolgirls Near You.”

Bhabha is no stranger to the research behind issues like this. A professor of the practice of health and human rights at the Harvard School of Public Health, director of research at Harvard’s François-Xavier Bagnoud Center for Health and Human Rights, and the Jeremiah Smith, Jr. Lecturer at Harvard Law School, Bhabha argues that our societies have a deep-seated ambivalence to migrant children–one we need to address head-on. Her new book Child Migration and Human Rights in a Global Age offers a road map for doing just that, and makes a compelling and courageous case for an international ethics of children’s human rights. View the introduction here.


WHY GOVERNMENT FAILS SO OFTEN

Finally, we bring you a review from this week’s Wall Street Journal. Yuval Levin calls Peter Schuck’s Why Government Fails So Often “an essential manual for 21st-century policy makers.” In the book, lawyer and political scientist Peter Schuck provides a wide range of examples and an enormous body of evidence to explain why so many domestic policies go awry–and how to right the foundering ship of state.

Schuck argues that Washington’s failures are due not to episodic problems or partisan bickering, but rather to deep structural flaws that undermine every administration, Democratic and Republican. These recurrent weaknesses include unrealistic goals, perverse incentives, poor and distorted information, systemic irrationality, rigidity and lack of credibility, a mediocre bureaucracy, powerful and inescapable markets, and the inherent limits of law. To counteract each of these problems, Schuck proposes numerous achievable reforms, from avoiding moral hazard in student loan, mortgage, and other subsidy programs, to empowering consumers of public services, simplifying programs and testing them for cost-effectiveness, and increasing the use of “big data.”

Michael Barone includes Schuck’s book in a recent column discussing the VA, and the book is included in a feature in the Miami Herald on the same subject.

Check out Chapter One of Why Government Fails So Often.

now 6.13

PUP News of the World, May 30, 2014

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Each week we post a round-up of some of our most exciting national and international PUP book coverage. Reviews, interviews, events, articles–this is the spot for coverage of all things “PUP books” that took place in the last week. Enjoy!


We’re starting this week off with BIG things. First up, we bring you a book that is large in terms of page count and scope: Jürgen Osterhammel’s The Transformation of the World, translated by Patrick Camiller. A monumental history of the nineteenth century, this book offers a panoramic and multifaceted portrait of a world in transition. Jürgen Osterhammel, an eminent scholar who has been called the Braudel of the nineteenth century, moves beyond conventional Eurocentric and chronological accounts of the era, presenting instead a truly global history of breathtaking scope and towering erudition.

The Transformation of the World is reviewed in the Wall Street Journal. Jeffrey Wasserstrom writes:

Some history books resemble miniatures in lockets: delicate renderings of an individual. Others move across larger canvases, as authors try to bring to life complex events, such as wars, or convey a country’s changes over time. But sometimes members of the historian’s guild take on topics of such staggering scope that the final work is more akin to the sprawling panoramas, filling whole rooms, that were popular in Europe during the 1800s—the period of focus in Jürgen Osterhammel’s “The Transformation of the World: A Global History of the Nineteenth Century.”

Osterhammel’s book is also reviewed in Standpoint, and Jeremy Black calls the book “massive,” “interesting,” and “impressive.”

Read the introduction to The Transformation of the World. You can also view a Q&A with Jürgen Osterhammel.

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Are online daters getting more when they break out their wallets to join paid dating websites? Or are free services just as useful? NYT economics reporter Shalia Dewan addresses the conundrum of these middlemen of the internet, specifically online dating websites that boast about match-making algorithms. Mikolaj Jan Piskorski, author of A Social Strategy, provides part of the answer in the article. Dewan writes:

Mikolaj Jan Piskorski, a Harvard Business School professor and author of “A Social Strategy,” examined hundreds of thousands of interactions on dating sites and found that the profiles people view on eHarmony­ are very similar to the profiles people view on other sites. The vaunted matching algorithm, he says, doesn’t really do that much that you can’t do for yourself. And as much as we may appreciate having our choices limited, if only to save us from being overwhelmed, from a purely economic standpoint, there is no benefit to limiting your own options, even if it means getting sucked into a time-consuming rabbit hole.

Check out the full NYT article: “Who Wants Free Love Anyway?”

What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, Piskorski argues in his book. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. For more on Piskorski’s findings about social media, you can preview the preface and first chapter of his new book.

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In 1177 B.C., marauding groups known only as the “Sea Peoples” invaded Egypt. The pharaoh’s army and navy managed to defeat them, but the victory so weakened Egypt that it soon slid into decline, as did most of the surrounding civilizations. After centuries of brilliance, the civilized world of the Bronze Age came to an abrupt and cataclysmic end. Kingdoms fell like dominoes over the course of just a few decades. No more Minoans or Mycenaeans. No more Trojans, Hittites, or Babylonians. The thriving economy and cultures of the late second millennium B.C., which had stretched from Greece to Egypt and Mesopotamia, suddenly ceased to exist, along with writing systems, technology, and monumental architecture. But the Sea Peoples alone could not have caused such widespread breakdown.

How did it happen? PUP author Eric Cline has an explanation.

In this major new account of the causes of this “First Dark Ages,” 1177 B.C., Cline tells the gripping story of how the end was brought about by multiple interconnected failures, ranging from invasion and revolt to earthquakes, drought, and the cutting of international trade routes. 1177 B.C. is reviewed by NRC Handelsblad. An English translation of the review has been posted on reviewer Jona Lendering’s blog. Lendering writes:

Cline’s Bronze Age shares characteristics with our own age, and if we accept this, we can only conclude that Cline has written one of this year’s most interesting books.

For more from author Eric Cline, check out his recent NYT op-ed. You can read the prologue of 1177 B.C. here.

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“What links Mary Shelley’s Frankenstein, Turner’s red skyscapes, starving Irish peasants and the rise of the international drugs trade? They all came into being because on April 10, 1815, a volcano blew its top on the Indonesian island of Sumbawa.”

So writes the Times‘ Robbie Millen, who reviews Gillen D’Arcy Wood’s TamboraSo what is the story behind Tambora? When Indonesia’s Mount Tambora erupted in 1815, it unleashed the most destructive wave of extreme weather the world has witnessed in thousands of years. The volcano’s massive sulfate dust cloud enveloped the Earth, cooling temperatures and disrupting major weather systems for more than three years. Amid devastating storms, drought, and floods, communities worldwide endured famine, disease, and civil unrest on a catastrophic scale. On the eve of the bicentenary of the great eruption, Tambora tells the extraordinary story of the weather chaos it wrought, weaving the latest climate science with the social history of this frightening period to offer a cautionary tale about the potential tragic impacts of drastic climate change in our own century.

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Millen goes on to call the book “earth-shaking… told with gusto.” Check out the introduction for yourself and take a look at this video from the author: