Election 101 — Campaigning

Introduction

Contemporary political campaigns are multi-million dollar affairs in which candidates amass small armies of volunteers and workers to engage in combat with their opponents. And like any war, there are skirmishes, casualties, and, of course, objections.

Campaigns have come under fire in recent years for everything from finances and data-mining practices, to attack ads and even their choice of music at rallies, so it will come as no surprise that political scientists have also been studying the nuts and bolts of political campaigning.

Whether we look to ancient advice in the form of a letter on How to Win an Election from Quintus Tullius Cicero to his brother Marcus Cicero or to a contemporary discussion of economic messaging in political campaigns like that found in Lynn Vavreck’s The Message Matters, the books listed below offer invaluable insight into the nuts and bolts of political campaigns.

–Chuck Myers, group publisher in social sciences and editor in political science

 

Exclusive Excerpt

Click here to download an article on the history of Campaign Consultants in American politics

Excerpted from The Concise Princeton Encyclopedia of American Political History.

 

Featured Book

jacket

How to Win an Election
An Ancient Guide for Modern Politicians
Quintus Tullius Cicero Translated and with an introduction by Philip Freeman

 

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reading list


 

The Reading List

jacket
How to Win an Election

An Ancient Guide for Modern Politicians
Quintus Tullius Cicero Translated and with an introduction by Philip Freeman
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The Persuadable Voter

Wedge Issues in Presidential Campaigns
D. Sunshine Hillygus & Todd G. Shields
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The Message Matters

The Economy and Presidential Campaigns
Lynn Vavreck
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Campaign Talk

Why Elections Are Good for Us
Roderick P. Hart
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The Spectacle of U.S. Senate Campaigns

Kim Fridkin Kahn & Patrick J. Kenney
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The Politics of Cultural Differences

Social Change and Voter Mobilization Strategies in the Post-New Deal Period
David C. Leege, Kenneth D. Wald, Brian S. Krueger, & Paul D. Mueller
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The Race Card

Campaign Strategy, Implicit Messages, and the Norm of Equality
Tali Mendelberg
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Unfree Speech

The Folly of Campaign Finance Reform
Bradley A. Smith
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Blessed Are the Organized

Grassroots Democracy in America
Jeffrey Stout
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Ground Wars

Personalized Communication in Political Campaigns
Rasmus Kleis Nielsen
Forthcoming July 2012
Local Elections and the Politics of Small-Scale Democracy

J. Eric Oliver, With Shang E. Ha & Zachary Callen

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