This Fall we’re excited to launch some great new books across many disciplines. In The Curse of Cash, Ken Rogoff makes the case for phasing out large bills; Neil Degrasse Tyson, Richard Gott, and Michael Strauss lead a tour of the universe in Welcome to the Universe; and Roger Penrose explores how fashionable ideas and blind faith influence today’s leading physics researchers in Fashion, Faith, and Fantasy in the New Physics of the Universe. Get a peek at these and many more titles in our Fall 2016 Preview.
Five years ago on March 12, following a devastating tsunami, Fukushima Prefecture in Japan experienced the largest release of radioactive materials since the infamous nuclear meltdown in Chernobyl 30 years before. The world, understandably, was braced for the worst. But molecular radiation biologist Tim Jorgensen, author of Strange Glow: The Story of Radiation says this accident was no Chernobyl. The levels measured at Fukushima after the meltdown aren’t much higher than the annual background levels that already existed—a fact that does little to allay fears for many. How much then, do we really know about radiation and its actual dangers? Though radiation is used in everything from x-rays to cell phones, much of the population still has what Jorgensen considers an uninformed aversion to any type of exposure. In this fascinating scientific history, he describes mankind’s extraordinary, often fraught relationship with radiation.
We are pleased to present the new book trailer for Strange Glow:
This spring, we’re publishing some exciting new titles across a range of disciplines. Where Are the Woman Architects? by Despina Stratigakos examines a male-dominated profession to uncover the causes for its dearth of women. Award-winning scientist and storyteller Sean B. Carroll takes us on a quest to discover the rules of regulation and their ramifications in The Serengeti Rules. If you’ve ever wondered about the secret lives of fireflies, then Silent Sparks by noted biologist Sara Lewis is the book for you. To see these titles and many more, check out our spring preview:
Check out our book trailer for The Little Big Number by Dirk Philipsen for an introduction to why the concept of GDP has become harmful in our modern world.
In one lifetime, GDP, or Gross Domestic Product, has ballooned from a narrow economic tool into a global article of faith. It is our universal yardstick of progress. As The Little Big Number demonstrates, this spells trouble. While economies and cultures measure their performance by it, GDP ignores central facts such as quality, costs, or purpose. It only measures output: more cars, more accidents; more lawyers, more trials; more extraction, more pollution—all count as success. Sustainability and quality of life are overlooked. Losses don’t count. GDP promotes a form of stupid growth and ignores real development.
How and why did we get to this point? Dirk Philipsen uncovers a submerged history dating back to the 1600s, climaxing with the Great Depression and World War II, when the first version of GDP arrived at the forefront of politics. Transcending ideologies and national differences, GDP was subsequently transformed from a narrow metric to the purpose of economic activity. Today, increasing GDP is the highest goal of politics. In accessible and compelling prose, Philipsen shows how it affects all of us.
But the world can no longer afford GDP rule. A finite planet cannot sustain blind and indefinite expansion. If we consider future generations equal to our own, replacing the GDP regime is the ethical imperative of our times. More is not better. As Philipsen demonstrates, the history of GDP reveals unique opportunities to fashion smarter goals and measures. The Little Big Number explores a possible roadmap for a future that advances quality of life rather than indiscriminate growth.
Dirk Philipsen is a German- and American-trained professor of economic history, senior fellow at the Kenan Institute for Ethics, and a Duke Arts and Sciences Senior Research Scholar at Duke University. He is the author of We Were the People: Voices from East Germany’s Revolutionary Autumn of 1989. He lives in Durham, North Carolina.
Looking for a unique coffee table book for someone mathematically or artistically inclined? Mathematics and art are surprisingly similar disciplines, given their distinctively introspective, expressive natures. Even before antiquity, artists have attempted to render mathematical concepts in visual form, and the results have often been spectacular. In a stunning illustrated cultural history that one truly has to see to appreciate, Lynn Gamwell of the School of Visual Arts in New York explores artistic representations from the Enlightenment—including Greek, Islamic, and Asian mathematics—to the modern era, including Aleksandr Rodchenko’s monochrome paintings. Check out her piece on the Guardian’s Adventures in Numberland blog, and the trailer for Mathematics and Art, here:
New York City, as expensive as it is progressive, has long had the need for high-quality affordable housing. Affordable Housing in New York, edited by Nicholas Dagen Bloom and Matthew Gordon Lasner, is a richly illustrated, dynamic portrait of an evolving city and the pioneering efforts to make it livable for lower and middle income residents. The book and its photos by David Schalliol was subject of this fabulous New York Times feature this past Sunday. We’re excited to offer you a peek inside, here:
Nobel Prize-winning physicist Richard P. Feynman (1918–88) is widely known for his scientific genius. But during his life, he became as famous for the wit, wisdom, and lucidity of his popular lectures and writings as for his fundamental contributions to physics. We are pleased to present the new video trailer for The Quotable Feynman, including approximately 500 quotations carefully selected by his daughter, Michelle Feynman, from his spoken and written legacy:
Check out chapter one here.
We are pleased to present the new video trailer for The Princeton Companion to Applied Mathematics. Modeled on the popular Princeton Companion to Mathematics, this is an indispensable resource for undergraduate and graduate students, researchers, and practitioners in other disciplines seeking a user-friendly reference book. Check out the video in which editor Nicholas Higham, Richardson Professor of Applied Mathematics at The University of Manchester, talks about the major ideas covered in this expansive project, which includes nearly 200 entries organized thematically and written by an international team of distinguished contributors.
Presenting Richard Bourke’s new video discussion of “Empire and Revolution: The Political Life of Edmund Burke”
Edmund Burke was arguably one of the most captivating figures in turbulent eighteenth-century life and thought, but studies of the complex statesman and philosopher often reduce him to a one dimensional defender of the aristocracy.
Richard Bourke, professor in the history of political thought and codirector of the Centre for the Study of the History of Political Thought at Queen Mary University of London, has written a multifaceted portrait that depicts Burke as a philosopher-in-action who evaluated the political realities of the day through the lens of Enlightenment thought. The book also reconstructs one of the most fascinating eras in the history of the British empire, a period spanning myriad imperial ventures and three European wars. PUP is excited to present this new video in which Bourke discusses Empire and Revolution: The Political Life of Edmund Burke:
Do you have a weakness? Of course you do. Which means, according to Nobel Prize-winning economists George Akerlof and Robert Shiller, you have probably been “phished” for a “phool.”
We tend to think of phishing as the invisible malevolence that led our grandparents to wire money to Nigeria, or inspired us to click on a Valentine’s day link that promised, “someone loves you,” and then promptly crashed our hard drive. But more generally understood, “phishing” is inseparable from the market economy of everyday life. As long as there is profit to be made, psychological weaknesses will be exploited. For example, overly optimistic information results in false conclusions and untenable purchases in houses and cars. Health clubs offer overpriced contracts to well-intentioned, but not terribly athletic athletes. Credit cards feed dramatic levels of debt. And phishing occurs in financial markets as well: Think of the legacy of mischief at work in the financial crises from accounting fraud through junk bonds and the marketing of derivatives.
Ever since Adam Smith, the central teaching of economics has been that the invisible hand of free markets provides us with material well-being. In Phishing for Phools, Akerlof and Shiller challenge this insight, arguing that markets are far from being essentially benign and don’t always create the greater good. In fact, markets are inherently filled with tricks and traps.
We are thrilled to introduce this new video trailer in which Robert Shiller talks about his new book with George Akerlof, Phishing for Phools:
In Climate Shock, Gernot Wagner & Martin L. Weitzman discuss the consequences of a hotter planet. Learn more about this fascinating book in the new trailer below.
Check out the first chapter of Climate Shock for free, here.
The Economic Consequences of a Hotter Planet
Gernot Wagner & Martin L. Weitzman
Buying gift or coffee-table books online can be nerve-wracking when all you have to go on is the cover and maybe, if you’re lucky, a couple of sample pages. What will the book really look like? Will it be gift-y enough? We want to take the uncertainty out of the process for you with these videos that show off three of our sumptuous recommended gift books. These books are all available now to complete your last minute holiday shopping.
Penguins: The Ultimate Guide: http://press.princeton.edu/titles/10335.html
The Bee: A Natural History: http://press.princeton.edu/titles/10336.html
Atlas of Cities: http://press.princeton.edu/titles/10307.html