University Press Week: Behind the scenes with Maria Lindenfeldar

#UpWeek

In honor of University Press Week, we’ve been featuring interviews and posts with members of the Princeton University Press community. Today, Maria Lindenfeldar, Creative Director, shares some thoughts on the tension between the personal element of creative work and the practical requirements of a job in design:

Maria LindenfeldarHow long have you worked in design and how did you enter publishing?

I have worked in some form of art and design since college. My explorations have included: painting, architecture, art history, and interior design. I finally honed in on graphic design in my late twenties while working as a writer in the marketing department of a benefits consulting firm—our proposals were great to read but needed help with how they looked! From there, I discovered the subfield of book design and have been in love with it ever since.

How is working in design for a publishing company unique from other industries?

In my experience, publishing attracts smart, engaged, and idealistic people in a proportion greater than other industries.

Your title is creative director. Can you describe what your work encompasses?

A joke among designers is that the higher you rise on the creative ladder, the narrower your toolkit becomes, ultimately requiring just one tool: email. There’s some truth to that. I no longer design books on a regular basis and most of my day is spent keeping multiple balls in the air. On its most basic level, I see my job as that of a facilitator. I am lucky to work with incredibly talented artists who are able to bring physical form to an idea. My role is to make sure that they have the information they need to do that to the best of their abilities. This requires an open forum for discussing ideas and a firm commitment to the value of multiple opinions. Everyone involved in the creative process—editors, authors, designers, sales, marketing, publicity—has something to contribute, and my job is to sustain an environment where that can happen. I am proud of the award-winning results our collective efforts produce.

What’s your favorite part of your job?

I love looking at the finished catalog each season, admiring the beautiful book jackets, and thinking about how we can be even better next time.

What’s the most difficult aspect?

By far, the most difficult aspect is the inherent tension between the personal element of creative work and the practical requirements of the job. To make beautiful and original things, a designer has to invest herself or himself, drawing from a deep well of visual references and experience. In its best form, the alchemy of the design process is magical and surprising even to the maker. The hard reality (and the most difficult thing to explain to less-experienced designers) is that even great and innovative designs get rejected, sometimes for very good reasons. The design approval process is a real-life extension of the art school critique system; it requires sharing ideas and depersonalizing feedback. On the job, the never-ending challenge is to digest commentary, determine what is useful, and incorporate that into the final product. I think everyone should go to art school—it forces you to develop a thick skin!

Do you have any advice for someone wanting to break into the field?

Be honest with yourself. Don’t go into graphic design because you think it’s a “practical” career with more guarantees than say, life as an artist. It’s not—it’s competitive and difficult. On the flip side, if you are passionate about art and ideas and are willing to work hard, there will be a place for you. To find out more about the field, take a really good typography course at an art school. Many of the designers I admire have broad educations in disciplines as varied as philosophy, music, and film. What they all have in common is that they are good conceptual thinkers who love type.

Any career paths you’d have pursued in an alternate universe?

I was a government major who planned to be a lawyer. Go figure!

University Press Week: Behind the scenes with Stephanie Rojas

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In honor of University Press Week, we’re featuring interviews and posts with members of the Princeton University Press community all week. Next, Stephanie Rojas, Marketing & Social Media Associate, talks about her role at PUP:

Stephanie RojasAs the Marketing & Social Media Associate at Princeton University Press, I work in two departments: copywriting and social media. My duties for copywriting include requesting copy approval from authors, soliciting Author Promotion Forms, writing copy for our paperback titles, and aggregating our marketing plans for each book into a letter format to be sent to our authors. As a member of the social media department, I write blog posts and edit original content from our authors, contribute to our social media accounts, and help brainstorm social media campaigns.

For me, one of the most rewarding things so far has been building our new Instagram account from the ground up. Before we launched the account on September 1, I took hundreds of photographs of our books, the office, and Princeton University in preparation. I made lists of popular hashtags, ideas for how we could get the most out of the application, and accounts we could follow with the help of colleagues in publicity, design, editorial, and sales. Coming up with new ideas, executing them, and seeing how our followers respond has been a really fun part of my job. I can’t wait for everyone to see what we have planned later in the season!

I came to this position very deliberately. After studying history at Boston University and interning at Candlewick Press, I made the decision to earn an MA in Publishing & Writing from Emerson College. I took courses in all the departments in publishing and added two more internships to my résumé—one at Beacon Press and another at the New England Quarterly. I also spent some time working as an assistant at Kneerim, Williams & Bloom, a Boston-based literary agency. Graduate degree in hand, I knew that I wanted to work in marketing or publicity at an academic publisher. I started at PUP in April 2015, and when I had been working here for a few weeks I knew it was the perfect fit for me. I look forward to continuing to work in academic publishing and getting the word out about the great books we publish here!

University Press Week: Behind the Scenes with Eric Henney

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In honor of University Press Week, we’re featuring interviews and posts from members of the Princeton University Press community all week. Today, Eric Henney, a new editor of physical, earth, and computer science, shares insight on succeeding in the publishing industry:

Eric HenneyPublishing is cool. Obviously it’s appealing to be able to work on the ideas that shape the future, and it also carries some caché. The competition for entry-level jobs in a cool industry is tough enough, but in publishing it’s tougher still, because publishing is a generally shrinking industry.

So getting your first job in publishing is really hard. Intensified competition has made all varieties of publishing houses pickier about their job requirements. (Most editorial assistants I know are overqualified in reality, but barely so on paper.) This has created an entry-level bootstrapping problem: entry-level jobs now require experience that applicants likely won’t have.

If you want a good chance at landing a job (this is certainly not a given), you can travel a prescribed path: intern at the best publishing companies you can while you’re in college, likely for free and preferably a few times. Network aggressively. Be willing to take dozens of people out for coffee. Travel to them if you can; talk by phone if you must. But make sure you’re doing it once or twice a week. Move to New York. Pretend you live there already, if you have to. Enroll in a publishing program that has ties to good publishing companies. Loans can help finance you. Your network takes time to cultivate, so begin this process by sophomore year of college.

If you fail to accomplish any of this, you might feel that you’ve boxed yourself out of publishing. There’s some truth to that. When you send your applications into the vortex of a Big Five job portal, you shouldn’t expect a response if you don’t have a couple years of experience already.

This trend in entry-level hiring isn’t at all surprising, but it is suspect. Yes, networking is important. But there are good reasons that publishing doesn’t have an actual professional schooling system, like medicine. Being a good doctor is a matter of knowing enough to not kill a person once you’ve cut them open. Publishing is thankfully a little looser than that, and belonging in this world involves less obviously measurable qualifications, like creativity and curiosity.

I’ve been at PUP for four years. It’s the first formal publishing experience I have. I landed here after more than a year of office temping, substitute teaching, freelance writing for entertainment and parenting blogs (note: I am not a parent), and unsuccessful job hunting. My degree is in philosophy, but I didn’t know what I wanted to do with it after I graduated. All I really knew was that I needed to work with smart and interesting people and that I didn’t want to be an academic. I started as an assistant, working for then-political science editor Chuck Myers (now at Chicago) and then-physics editor Ingrid Gnerlich (now PUP’s publisher for the sciences in Europe). I think I landed the interview because I stayed in touch with the permissions coordinator, who had interviewed me a few months earlier, when I applied to be his assistant. I do not know why I got the job, and I do not think it wise to ask. But I know it came down to something other than years of experience in publishing, because I had none.

I worked really hard to get up to speed. But I knew it was not at all a given that I could do it. All I could really promise was that I really did like ideas and I really did like sharing them with other people. As it turns out, that, in combination with the modest administrative experience I actually did have, was enough. Over the last four years I’ve taken on the increasingly large responsibilities offered by the Press, and this year I was made a full editor in the sciences.
University presses maintain a unique publishing ethos, one which acknowledges that the typical path into publishing is anything but. I suspect that will endure regardless of what the rest of publishing looks like. And that’s one of the things that makes them special.

University Press Week: Behind the scenes with Theresa Liu

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In honor of University Press Week, we’re featuring interviews with members of the Princeton University Press community all week. Next, Theresa Liu, Senior Copywriter and Seasonal Catalog Editor, talks about the copywriting process.

Theresa LiuHow long have you worked as a copywriter, and what did you do before this both educationally and professionally?

I just reached my ninth anniversary as a copywriter here at PUP. Educationally, I concentrated on English lit at Rutgers and Stanford and was a Javits fellow in creative writing at Hunter College, CUNY. In publishing, I got my start at the Ecco Press and served as the program coordinator for the National Poetry Series. I then worked as the assistant to the editor in chief at Rutgers University Press. So I’ve worked in trade publishing and nonprofit arts administration, as well as academic publishing. I also had a stint as a sales clerk at Micawber Books in Princeton before it closed its doors, so I have some experience peddling books to customers.

What led you to your current position?

It was a matter of timing, I think. PUP had an opening after my last round of school was done, and with my lit and writing background and my publishing experiences, copywriting was a good fit.

What kinds of books do you most enjoy writing copy for? (Loaded question, I know).

Perhaps a more diplomatic way of answering that question is to say that the books I have the easiest time writing about are the ones that come with all the materials ready (complete editorial dossier, reader reports, detailed author promotion form and capsule, publishing plan, etc). It makes my job less difficult and I can get to the writing immediately.

Can you describe your process as a writer? Do you read all the books? Work in silence? Listen to music?

I liken writing copy to running a marathon. I have to pace myself and make sure I’m hitting my personal quotas week by week, in order to avoid a logjam at the end of the season. I enjoy listening to music when I work, but have discovered that for the writing I either need to work in silence or listen to music with no lyrics, so it’s a lot of classical and some bits of jazz and movie soundtracks. Sometimes, when I find one piece of music that gets me into the right frame of mind quickly, I’ll just set that on a repeating loop to play in the background while I’m pecking away at the computer.

I average about 45 books a season now and how much I dip into each book varies based on the density of the subject matter and what I need. If I have enough good materials to refer to outside of the book, looking at its table of contents and introduction may be enough to get me started. In other instances, I will read or skim portions of the manuscript in order to get a sense of the book’s tone and overall argument or to find some hidden nuggets of information that I can use for the copy.

Is there a formula for writing good catalog copy?

Every book is different, so I’d say that the answer is no. But in general, I try to hone in on the book’s argument as quickly as I can in the first paragraph, and then delve into specific content. We try to sum up the book with a general conclusion that is wide reaching and still sounds fresh and original. The best copy is clean and succinct and stays under the word limit!

What do you like to do to decompress from putting together a new season of catalog copy?

I enjoy activities that exercise an entirely different side of my brain and body. Weather permitting, I try to spend a bit of time outside every day. In the evenings, I play music (mostly classical, some experimental) with friends. It’s socially interactive and doesn’t allow for ruminating, which is healthy. It’s also emotionally and physically demanding (rehearsals can run in three-hour blocks), and allows me to think more clearly afterwards.

What would you have been if not a copywriter?

That’s a difficult question to answer! It’s been my great fortune to have had many different experiences in my schooling, travels, and work (I’ve probably broken many a child labor law, as I’ve been working and earning since I was in early middle school). I could have gone down paths as varied as teaching English abroad to attending law school and becoming an attorney. My choices and where I’ve ended up remind me of the famous John Lennon quote: “Life is what happens to you while you’re busy making other plans.”

University Press Week: Behind the scenes with Caroline Priday

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In honor of University Press Week, we’ll be featuring interviews with members of the Princeton University Press community all week. First up, Caroline Priday, Head of the European Office and European Director of Publicity, talks about how publishing has changed over the years, publicity practices in Europe, and PUP’s path to becoming a global university press. 

Caroline PridayHow did you get your start in publishing?

I started back in 1979 working as a secretary for two Academic Marketing Managers at Oxford University Press. In those days, before email and computers, that was quite a common route into publishing. One of my bosses was Susan Boyd, wife of the now well-known author William Boyd. I remember how excited we all were when he had his first short story broadcast on the BBC. In those days, OUP still had its own printing press and one of the highlights of the induction day was getting a tour of the printing works! We used to have a tea lady too who wheeled her trolley down the corridor every afternoon. The Academic Department was down a long corridor with linoleum flooring and offices opening off the corridor – no open plan in those days. It was known to the occupants as Death Row!

You direct the European office’s publicity department as well as the European office. This sounds like vast responsibility! What is a typical day like for you?

One of the good things about the job is that there isn’t very often a typical day. However, that can have its downsides when you come in with a list of things you want to achieve, and are lucky if you’ve crossed just one thing off the list before the end of the day! I usually try to have a couple of hours of quiet time first thing in the morning so that I can focus on the preparation of a galley or review list. The rest of the day my door is open to any of my colleagues who have questions or concerns. If we have just released an important book the day is geared around handling media requests for interviews, review copies etc. At other times I can be focused on human resource issues for the office, such as making sure pension or health care provision meets latest government regulations.

Can you say a bit about PUP’s path to becoming a truly global university press?

I guess you could say that the path started back in 1999 when the European office was opened with the aim of better promoting our existing authors in the European market, and also broadening the European authorship of our list. In the nearly 12 years I have been with the press we have made huge strides in broadening the appeal of the list. However, I think it is probably fair to say that we are still international rather than truly global, in that our authors are still predominantly based in the USA. The opening of our office in China, and the work on pursuing publication of scholarship outside of the US and Europe, will go a long way to making us truly global.

Does book publicity in the UK differ from the US, and if so, in what way?

The fundamentals are the same, but I think there is a difference between being an American University Press in Europe and in the USA. Inevitably there are some American interest titles that don’t travel well outside of the US. There are probably fewer media outlets who will meet with us on a regular basis, though I am pleased to say we are expanding these all the time as we increase our name recognition. The changes in the nature of the list, with a greater proportion of accessible titles, have made a big difference here. Outside of the UK we are also seeking review coverage in non-English speaking markets, though it has to be said that there are many publications in Northern Europe that will write about books that we struggle to get reviewed in the UK. I think in Continental Europe they still think book review coverage is important in broadsheets in a way that is declining in US and UK. Coverage outside of the UK has been an area we have focussed on this year as I have undertaken trips into The Netherlands and Germany to meet with print media, something that has proved to be a positive experiment.

Tell me a bit about a particularly interesting campaign you worked on.

I guess promoting Bob Shiller’s books are some of the most fun, partly because Bob is such a delightful author to work with. His name also opens doors that we can otherwise struggle to access. The big highlight of my work with Bob was having breakfast at No 11 Downing Street with the then Chancellor of the Exchequer, Alistair Darling. This was just after the financial crash in 2008. As we were leaving the breakfast we also shook hands with the Prime Minister. Bob is still waiting for me to arrange a meeting with The Queen! Another highlight of that trip was getting a behind the scenes tour of the Houses of Parliament, as Bob addressed a meeting within the building. Something that was completely different was working on Neil Downie’s The Ultimate Book of Saturday Science. We set up a launch event at Isaac Newton’s former home for a whole group of school children who had great fun playing with some of Neil’s inventions, carrot cannons, exploding balloons, and other such inventions.

In a parallel world, what career would you have chosen instead?

I think being paid to be around books is my idea of a perfect career! I never knew what I wanted to do, and was very lucky to have drifted into publishing as my first job. It has allowed me to travel the world, meet interesting people and spend time with my nose in a book. Who could want anything more!

University Press Week Blog Tour Day 5: Author Conversations

thanks to authorsThe final day of the University Press Week blog tour focuses on presses in conversation with their authors. Here at Princeton we would like to take a moment to thank all of our wonderful authors across many disciplines, without whom our esteemed publishing program could not exist. In the past year, PUP has been fortunate enough to publish multiple Nobel Prize winners, up-and-coming stars, renowned scholars and cultural critics. Our authors range from game theorists to astrophysicists, from art historians to professional ornithologists.

Each week on the PUP blog, we feature conversations with our authors about our books. These conversations, such as this one with n+1 co-founder Mark Greif, this one with classics professor Josiah Ober, or this one with biologists and bee experts Olivia Messinger Carril and Joseph Wilson, always provide wonderful behind-the-scenes glimpses of the writing process the origins of our authors’ research.

Today, these university presses share conversations with their own authors:

Temple University Press
Columbia University Press
University of Virginia Press
Beacon Press
University of Illinois Press
Southern Illinois University Press
University Press of Kansas
Oregon State University Press
Liverpool University Press
University of Toronto Press

University Press Week Blog Tour day 4: #TBT

UpWeekThe University Press Week blog tour continues with day four, aptly themed Throwback Thursday. Delve into the fascinating past of university press publishing with new featured posts from these presses:

Project Muse celebrates their 20th anniversary by offering some highlights from their 20 years of university press content.

University of Minnesota Press shares infographics highlighting their 90th birthday this year.

University of Chicago Press offers a TBT written as a letter from the past…from the year the PDF was introduced in 1991.

University of Manitoba Press shares books, catalogs, and book launch photos from the 48 years UMP has been publishing.

University of Washington Press celebrates their centennial by featuring highlights and photos from 100 years of UW Press history.

Duke University Press brings us a special throwback to all of their surprising journal covers.

University of Texas Press offers a look back on the street style of 1970s Pennsylvania through the lens of seminal street photographer Mark Cohen.

University of Michigan Press describes the evolution of their book, “Michigan Trees” through the more than 100 years the publication has been maintained and edited, with a screen shot of the original cover.

University Press of Kansas takes a trip through their list via a “Today in History” theme.

Minnesota Historical Society Press shares Mike Evangelist’s Downtown: Minneapolis in the 1970s, which captures a memorable time and place in the past.

University of California Press remembers their Autobiography of Mark Twain, Vol. 1 publication in 2010: A media cause célèbre.

University of Toronto Press highlights the various cover designs their journals have had over the years (some journals have been publishing for hundreds of years, so expect some interesting ones!)

Fordham University Press features What Might Have Been… A trip through New York City’s Unbuilt Subway System.

Princeton University Press launches new Design Tumblr #ReadUP

PUPonTumblr

This week, the Press is slated to launch its own Tumblr blog, part of an initiative to visually document our designers’ efforts and accomplishments across all areas of publishing at Princeton University Press.

Originally intended to serve as a digital portfolio for designers, the blog has since expanded to promote visual communication in publishing more broadly. “By offering a glimpse into the way we work,” says director of design, Maria Lindenfeldar, “we hope to connect with others far beyond Princeton, including designers, publishers, authors, and anyone interested in ideas and visual culture. We look forward to seeing what conversations unfold.”

The blog will examine the many layers, both literal and figurative, of book design, while chronicling the progress of books from concept to print. Designers will frequently share their reflections on the creative side of publishing, with features on cover and interior design, paperback publications, recent award winners, poetry and classics editions, and other assorted topics.

spring catalog

Our Spring 2016 catalog is a great example of the creative and collaborative work done by designers at Princeton University Press. The PUP Design Tumblr will feature work from designers in the Production, Marketing, and Advertising departments.

“We’re now publishing a much wider range of illustrated projects here at Princeton University Press,” says Michelle Komie, executive editor in the humanities, “from art and architectural history to urbanism, design, and photography. Tumblr offers an excellent space to bring our innovative visual work into the larger conversations about book design happening around the world.”

Of the various social media options available, Tumblr was chosen because of its ease of use and integrated functions. When work is posted, it can be re-posted by fellow Tumblr users, as well as users of other social media. What’s more, PUP will have the opportunity to connect with groups and organizations outside of university publishing, such as trade publishers, libraries, bookstores, and reading groups.

“We’d like to reinforce the Press’ reputation for inventive and visually compelling design work,” designer Jason Alejandro notes. “Today, design is regarded as an essential aspect of an organization’s ability to strategize, communicate, and operate.”

To these ends, PUP’s Tumblr blog will give appropriate visual form to the remarkable scholarship Princeton University Press publishes and to demonstrate the truly collaborative nature of publishing. At the same time, it seeks to illustrate the integral role of book design, both as a marketing tool and as a means of complementing – even shaping – one’s reading experience. We’re excited to share it with you.

Follow us on Tumblr.

PUPCheck out posts on design by these university presses: Northwestern University Press, MIT Press, Georgetown University Press, Syracuse University Press, Stanford University Press, Harvard University Press, AU Press, and Yale University Press.

Publishing for a digital age: A word from Peter Dougherty #UPWeek

UpWeek

Scholarly Kitchen ran a terrific article yesterday on the important contributions of university presses, and how many are redefining their role in the digital age. At Princeton University Press, the past year has brought the successful launch of a major intellectual, digital, and global undertaking. A word from our director, Peter Dougherty:

EinsteinProbably the most stunning development at Princeton University Press is the successful launch of our Digital Edition of The Collected Papers of Albert EinsteinThe Digital Einstein Papers has given scientists and historians alike all over the world free access to the first thirteen volumes of the Einstein Papers, one of the most important intellectual archives in all of scholarly publishing.  According to Kenneth Reed, PUP’s Digital Production Manager, usage statistics suggest that the Digital Einstein Papers has been a truly successful global project:

“Since its launch, there have have been 2.7 million page views from across the world. Outside the United States, Germany and India represent the second and third most visitors to the site. Visitors view an average of over nine pages per visit, and returning visitors are 75%. Mobile users account for over 30% of the site usage, which is not surprising given the global appeal of the site.”

The Digital Einstein Papers also represents a global success by way of being a great international and cross-institutional collaboration, drawing on the talents and effort of colleagues not only at PUP, but at our partner institutions, The Einstein Papers Project at Caltech, the Albert Einstein Archive at the Hebrew University in Jerusalem, and the online platform firm, Tizra.  PUP will add new volumes as they appear roughly every eighteen months.

—Peter Dougherty

Read what these other university presses have to say on the future of scholarly publishing, from the value of acquisitions work and the meaning of gatekeeping in the digital era, to how university presses are picking up the slack left by trade publishers:

Indiana University Press

Oxford University Press

George Mason University Press

University Press of Colorado

University Press of Kansas

UNC Press

West Virginia University Press

Johns Hopkins University Press

University of Georgia Press

University Press Week Blog Tour: What’s Surprising? #ReadUp

UpWeekThis week, Princeton University Press will be participating in the University Press Week blog tour. Stay tuned for our featured post on Wednesday from our Design department on the launch of an exciting new social media initiative.

Today, in keeping with the online gallery theme, check out posts from other university presses on what projects they’ve found particularly surprising. Our own biggest surprise of the year is a foray into children’s literature with the 150th anniversary edition of Alice’s Adventures in Wonderland, including illustrations by Salvador Dalí. You can read more about that at the online gallery, and on the PUP blog later this week.

So, what’s surprising in university press publishing this year? #ReadUp!

  • University Press of Florida blogs recipes and photos from recent UPF cookbooks that have changed how people view the Sunshine State, highlighting a thriving food scene that has often gone unnoticed amid the state’s highly-publicized beaches and theme parks.
  • University Press of New England reflects on the unusual success of a book from their trade imprint, ForeEdge. The book is titled Winning Marriage by Marc Solomon, and traces the years-long, state-by-state legal battle for marriage equality in America. Surprises came in many forms: from the serendipitous timing of the book’s publication with the Supreme Court ruling to the book’s ability to resonate with general readers and legal scholars alike—and many others surprises in between.
  • University Press of Mississippi, Steve Yates, marketing director, describes how the Press has partnered with Lemuria Books in Jackson and writers across the state to create the Mississippi Books page at the Clarion Ledger.
  • University Press of Kentucky features a pop quiz of some surprising facts about AAUP Member Presses.
  • University of California Press will discuss their Luminos and Collabra OA publishing platforms.
  • University of Wisconsin Press writes about how mystery fiction is a surprise hit, and a surprisingly good fit for their publishing program. Their sleuths in several series include a duo of globe-trotting art history experts, a Wisconsin sheriff in a favorite tourist destination, a gay literature professor, and a tough detective who quotes Shakespeare and Melville.
  • The University of Nebraska Press is more than their books! Find out about the UNP staff and who they are.
  • And check out surprise posts from University of Michigan and University Press of Kansas as well.

 

Get Ready for University Press Week! #UPWeek

UpWeek

This week we’re putting Bird Fact Friday on hold as we prepare for University Press Week, an annual event when we celebrate the many contributions that university presses make to academia and an informed society.

#UPWeek began in 1978 with President Jimmy Carter, “in recognition of the impact, both here and abroad, of American university presses on culture and scholarship.” Today that influence is stronger than ever as university presses expand their publishing programs, take advantage of the opportunities afforded by a more global society, and explore new ways to bring valuable content to readers. This helpful infographic designed by our own Jessica Massabrook summarizes a great deal of fascinating information about this segment of the publishing industry.

Here at PUP, we have some great things planned!

Our contribution to the #UPWeek blog tour will come on Wednesday, November 11 and will focus on UP Design. Chris Lapinksi will be announcing an exciting new social media development in PUP’s design department.

Other special features include:

Kellie Rendina, from Advertising, will post on children’s literature for adults, with a focus on Alice’s Adventures in Wonderland. Check out the AAUP’s online gallery of featured titles from various university presses for more information on this and other surprising offerings!

Alice

Peter Dougherty, Director of PUP, will talk about what’s new at PUP, particularly how we’re using technology to reach our readers.

In addition, each day we’ll be bringing together daily round ups of all the great posts from our fellow university presses.

***

How can you get involved? Easy! Sign up to attend the November 10th online session entitled Opening Access: The Reinvention of the Academic Book and the November 13 online session called It’s Not Scary: The Art of Getting Published with a Scholarly Press. You can also check this map to find your local university presses. Follow them on social media, using the hashtag #ReadUP to join the conversation, and check their blogs for exciting new content as we celebrate academic publishing together.

Princeton University Press launches The Digital Einstein Papers

DEP front page

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before.

Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS (http://einsteinpapers.press.princeton.edu). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein.

“Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these texts openly available to a global audience of researchers, scientists, historians, and students keen to learn more about Albert Einstein. This project not only furthers the mission of the press to publish works that contribute to discussions that have the power to change our world, but also illustrates our commitment to pursuing excellence in all forms of publishing—print and digital.”

THE DIGITAL EINSTEIN PAPERS website presents the complete contents of The Collected Papers of Albert Einstein, and, upon its launch, the website—http://einsteinpapers.press.princeton.edu—will contain 5,000 documents covering the first forty-four years of Einstein’s life, up to and including the award of the Nobel Prize in Physics and his long voyage to the Far East. Additional material will be available on the website approximately eighteen months after the print publication of new volumes of The Collected Papers. Eventually, the website will provide access to all of Einstein’s writings and correspondence, accompanied by scholarly annotation and apparatus.

What sorts of gems will users discover in THE DIGITAL EINSTEIN PAPERS? According to Diana L. Kormos-Buchwald, director of the Einstein Papers Project, “This material has been carefully researched and annotated over the last twenty-five years and contains all of Einstein’s scientific and popular writings, drafts, lecture notes, and diaries, and his professional and personal correspondence up to his forty-fourth birthday—so users will discover major scientific articles on the general theory of relativity, gravitation, and quantum theory alongside his love letters to his first wife, correspondence with his children, and his intense exchanges with other notable scientists, philosophers, mathematicians, and political personalities of the early twentieth century.”

Buchwald also noted that THE DIGITAL EINSTEIN PAPERS will introduce current and future generations to important ideas and moments in history, saying, “It is exciting to think that thanks to the careful application of new technology, this work will now reach a much broader audience and stand as the authoritative digital source for Einstein’s written legacy.”

THE DIGITAL EINSTEIN PAPERS enables readers to experience the writings of Albert Einstein in unprecedented ways. Advance search technology improves discoverability by allowing users to perform keyword searches across volumes of Einstein’s writing and, with a single click, navigate between the original languages in which the texts were written and their English translations. Further exploration is encouraged by extensive explanatory footnotes, introductory essays, and links to the Einstein Archives Online, where there are thousands of high-quality digital images of Einstein’s writings.

The Tizra platform was selected for this project, according to Kenneth Reed, manager of digital production for Princeton University Press, because of its highly flexible, open, and intuitive content delivery approach, and its strong reputation for reliability. Equally important was creating a user-friendly reading experience.

“One of the reasons we chose Tizra is that we wanted to preserve the look and feel of the volumes,” said Reed. “You’ll see the pages as they appear in the print volumes, with added functionality such as linking between the documentary edition and translation, as well as linking to the Einstein Archives Online, and the ability to search across all the volumes in English and German.”

THE DIGITAL EINSTEIN PAPERS is an unprecedented scholarly collaboration that highlights what is possible when technology, important content, and a commitment to global scholarly communication are brought together. We hope you will join us in celebrating this achievement and invite you to explore Einstein’s writings with the links below.

Work on THE DIGITAL EINSTEIN PAPERS was supported by the Harold W. McGraw, Jr. endowment, the California Institute of Technology, the National Science Foundation, the National Endowment for the Humanities, and the Arcadia Fund, U.K.

A Sampling of Documents Found in THE DIGITAL EINSTEIN PAPERS

Website: http://einsteinpapers.press.princeton.edu

“My Projects for the Future” — In this high school French essay, a seventeen-year-old Einstein describes his future plans, writing that “young people especially like to contemplate bold projects.”

Letter to Mileva Marić — The first volume of The Collected Papers of Albert Einstein revealed that the young Einstein had fathered an illegitimate daughter. In this letter to his sweetheart and future wife, Einstein, age twenty-two, expresses his happiness at the birth of his daughter Lieserl, and asks about her health and feeding.

Einstein’s first job offer — Einstein graduated from university in 1900, but had great difficulty finding academic employment. He received this notice of his appointment as a technical clerk at the Swiss Patent Office in June 1902 and would later describe his time there as happy and productive.

“On the Electrodynamics of Moving Bodies” — Einstein’s 1905 paper on the special theory of relativity is a landmark in the development of modern physics.

“On a Heuristic Point of View Concerning the Production and Transformation of Light” — Einstein received the Nobel Prize in Physics for this paper on the hypothesis of energy quanta.

The telegram informing that Einstein he has won the Nobel Prize — Einstein was traveling in the Far East when he officially learned via telegram that he had been awarded the prize. However, he had long been expecting the prize, as evidenced by a clause regarding its disposition in a preliminary divorce agreement from Mileva in 1918.

“The Field Equations of Gravitation” — Einstein spent a decade developing the general theory of relativity and published this article in late 1915.

To his mother Pauline Einstein — Einstein writes to his ailing mother to share the happy news that his prediction of gravitational light bending was confirmed by a British eclipse expedition in 1919.

To Heinrich Zangger, on the mercurial nature of fame — Having been propelled to world fame, Einstein writes to his friend about the difficulties of being “worshipped today, scorned or even crucified tomorrow.”

To Max Planck, on receiving credible death threats — Einstein writes that he cannot attend the Scientist’s Convention in Berlin because he is “supposedly among the group of persons being targeted by nationalist assassins.”

Four Lectures on the Theory of Relativity, held at Princeton University in May 1921 — On his first trip to the United States, Einstein famously delivered these lectures on the theory of relativity.


About The Collected Papers of Albert Einstein
The Collected Papers of Albert Einstein is one of the most ambitious publishing ventures ever undertaken in the documentation of the history of science. Selected from among more than 40,000 documents contained in Einstein’s personal collection, and 15,000 Einstein and Einstein-related documents discovered by the editors since the beginning of the Einstein Project, The Collected Papers provides the first complete picture of a massive written legacy. When completed, the series will contain more than 14,000 documents as full text and will fill thirty volumes. The volumes are published by Princeton University Press, sponsored by the Hebrew University of Jerusalem, and supported by the California Institute of Technology.
http://www.einstein.caltech.edu/

About Princeton University Press
Princeton University Press is an independent publisher with close connections, both formal and informal, to Princeton University. As such it has overlapping responsibilities to the University, the academic community, and the reading public. Our fundamental mission is to disseminate scholarship (through print and digital media) both within academia and to society at large.
http://press.princeton.edu | Twitter: @PrincetonUPress

About Tizra
Tizra’ digital publishing platform makes it easy to distribute and sell ebooks and other digital content directly to readers, with exceptional control over the user experience. Combining intuitive control panels with integrated ecommerce, SEO, mobile, multimedia, and content remixing capabilities, Tizra empowers content owners to respond quickly to market feedback and build audience relationships that will hold up over the long haul. The company is headquartered in Providence, Rhode Island, and funded in part by Rhode Island’s Slater Technology Fund.
http://tizra.com  |  Twitter: @tizra

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