Donald E. Canfield and Gillen D’Arcy Wood to be honored at annual conference of the American Meteorological Society

On January 7th and 8th in Phoenix, Arizona, authors Donald E. Canfield and Gillen D’Arcy were recognized by the Atmospheric Science Librarians International (ASLI) for their books Oxygen: A Four Billion Year History and Tambora: The Eruption That Changed the World, respectively.

Canfield’s account of the history and importance of oxygen won him the 2014 ASLI Choice Award and will be recognized as “a well-documented, accessible, and interesting history of this vital substance.” Wood received an honorable mention for this year’s Choice Award in History. Tambora, will be acknowledged as “a book that makes this extreme event newly accessible through connecting literature, social history, and science.” More general information on the awards can be found, here.

Congratulations to Donald E. Canfield and Gillen D’Arcy Wood!

bookjacket

Oxygen:
A Four Billion Year History
Donald E. Canfield

 

bookjacket

Tambora:
The Eruption That Changed the World
Gillen D’Arcy Wood

Princeton University Press’s best-selling books for the last week

These are the best-selling books for the past week.

Alan Turing: The Enigma, The Book That Inspired the Film The Imitation Game by Andrew Hodges
The Original Folk and Fairy Tales of the Brothers Grimm edited by Jack Zipes
The Age of the Crisis of Man: Thought and Fiction in America, 1933–1973 by Mark Greif
1177 BC: The Year Civilization Collapsed by Eric H. Cline
Locus of Authority: The Evolution of Faculty Roles in the Governance of Higher Education by William G. Bowen & Eugene M. Tobin
Mastering ’Metrics: The Path from Cause to Effect by Joshua D. Angrist & Jörn-Steffen Pischke
Irrational Exuberance: Revised and Expanded Third edition by Robert J. Shiller
On Bullshit by Harry Frankfurt
The 5 Elements of Effective Thinking by Edward B. Burger & Michael Starbird
Privilege: The Making of an Adolescent Elite at St. Paul’s School by Shamus Rahman Khan

Princeton University Press’s best-selling books for the last week

These are the best-selling books for the past week.

Alan Turing: The Enigma, The Book That Inspired the Film The Imitation Game by Andrew Hodges
The Original Folk and Fairy Tales of the Brothers Grimm edited by Jack Zipes
Irrational Exuberance: Revised and Expanded Third edition by Robert J. Shiller
Mastering ’Metrics: The Path from Cause to Effect by Joshua D. Angrist & Jörn-Steffen Pischke
1177 BC: The Year Civilization Collapsed by Eric H. Cline
Mostly Harmless Econometrics: An Empiricist’s Companion by Joshua D. Angrist & Jörn-Steffen Pischke
On Bullshit by Harry Frankfurt
How to Solve It: A New Aspect of Mathematical Method by G. Polya
Privilege: The Making of an Adolescent Elite at St. Paul’s School by Shamus Rahman Khan
The Age of the Crisis of Man: Thought and Fiction in America, 1933–1973 by Mark Greif

Drumroll, please…. Introducing Princeton University Press’s best-selling books for 2014

With 2014 in the history books and the media already predicting which books will be big in 2015, we are happy to look back at our best-selling titles for the year. It is a list noticeable for diversity of subject (fairy tales, math, ancient history, and birds all make an appearance) and for what it says about the longevity of some of our older titles, (say hello to stalwart books like On Bullshit, The I Ching, and The Box). We hope you find something wonderful to read on this list and if you’ve already read any of these books, let us know in the comments section below.

The Original Folk and Fairy Tales of the Brothers Grimm edited by Jack Zipes
Alan Turing: The Enigma, The Book That Inspired the Film The Imitation Game by Andrew Hodges
1177 BC: The Year Civilization Collapsed by Eric H. Cline
Tesla: Inventor of the Electrical Age by W. Bernard Carlson
On Bullshit by Harry Frankfurt
The Warbler Guide by Tom Stephenson and Scott Whittle
The I Ching or Book of Changes edited by Hellmut Wilhelm
The Transformation of the World: A Global History of the Nineteenth Century by Jürgen Osterhammel
The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger by Marc Levinson
The 5 Elements of Effective Thinking by Edward B. Burger & Michael Starbird
Fragile by Design: The Political Origins of Banking Crises and Scarce Credit by Charles W. Calomiris & Stephen H. Haber
The New York Nobody Knows: Walking 6,000 Miles in the City by William B. Helmreich
Bumble Bees of North America: An Identification Guide by Paul H. Williams, Robbin W. Thorp, Leif L. Richardson & Sheila R. Colla
The Calculus Lifesaver: All the Tools You Need to Excel at Calculus by Adrian Banner
Why Government Fails So Often: And How It Can Do Better by Peter H. Schuck
The Soul of the World Roger Scruton
The Age of the Vikings Anders Winroth
Mostly Harmless Econometrics: An Empiricist’s Companion by Joshua D. Angrist & Jörn-Steffen Pischke
Rare Birds of North America by Steve N. G. Howell, Ian Lewington & Will Russell

Books in literature in 2015

Be among the first to browse and download our new literature catalog!

Of particular interest is The Original Folk and Fairy Tales of the Brothers Grimm: The Complete First Edition. When Jacob and Wilhelm Grimm published their Children’s and Household Tales in 1812, followed by a second volume in 1815, they had no idea that such stories as “Rapunzel,” “Hansel and Gretel,” and “Cinderella” would become the most celebrated in the world. Yet few people today are familiar with the majority of tales from the two early volumes, since in the next four decades the Grimms would publish six other editions, each extensively revised in content and style. For the very first time, The Original Folk and Fairy Tales of the Brothers Grimm makes available in English all 156 stories from the 1812 and 1815 editions. These narrative gems, newly translated and brought together in one beautiful book, are accompanied by sumptuous new illustrations from award-winning artist Andrea Dezsö.

More of our leading titles in literature can be found in the catalog. You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the Modern Language Association annual convention in Vancouver, BC January 8th–11th, come visit us at booth 217. See you there!

Mathematics publishing in 2015

Be among the first to browse and download our new mathematics catalog!

Of particular interest is Alan Turing: The Enigma: The Book That Inspired the Film The Imitation Game by Andrew Hodges. It is only a slight exaggeration to say that the British mathematician Alan Turing (1912-1954) saved the Allies from the Nazis, invented the computer and artificial intelligence, and anticipated gay liberation by decades–all before his suicide at age forty-one. This acclaimed biography of the founder of computer science, with a new preface by the author that addresses Turing’s royal pardon in 2013, is the definitive account of an extraordinary mind and life.

The inspiration for a major motion picture starring Benedict Cumberbatch and Keira Knightley, Alan Turing: The Enigma is a gripping story of mathematics, computers, cryptography, and homosexual persecution.

More of our leading titles in mathematics can be found in the catalog. You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the annual Joint Mathematics Meetings in San Antonio, TX January 10th–13th, come visit us at booth 501.

Please join us for the following book signings on Monday, January 12th:

11:00–12:00:
Tim Chartier
Math Bytes: Google Bombs, Chocolate-Covered Pi, and Other Cool Bits in Computing

12:00–12:45
Victor Katz
Taming the Unknown: A History of Algebra from Antiquity to the Early Twentieth Century

1:30–2:30
Colin Adams
Zombies and Calculus

2:30–3:30
Edward Burger and Mike Starbird
The 5 Elements of Effective Thinking

3:30–4:30
Arthur Benjamin, Gary Chartrand, and Ping Zhang
The Fascinating World of Graph Theory

4:40–5:30
Mircea Pitici
The Best Writing on Mathematics, 2014

See you in San Antonio!

The latest in classics and ancient history

Be among the first to browse and download our new ancient world catalog!

Of particular interest is Adrienne Mayor’s The Amazons: Lives and Legends of Warrior Women across the Ancient World. Mayor tells how amazing new archaeological discoveries of battle-scarred female skeletons buried with their weapons prove that women warriors were not merely figments of the Greek imagination. Combining classical myth and art, nomad traditions, and scientific archaeology, she reveals intimate, surprising details and original insights about the lives and legends of the women known as Amazons. Provocatively arguing that a timeless search for a balance between the sexes explains the allure of the Amazons, Mayor reminds us that there were as many Amazon love stories as there were war stories.

Also be sure to note 1177 B.C.: The Year Civilization Collapsed. A compelling combination of narrative and the latest scholarship, 1177 B.C. sheds new light on the complex ties that gave rise to, and ultimately destroyed, the flourishing civilizations of the Late Bronze Age—and that set the stage for the emergence of classical Greece.

More of our leading ancient world titles can be found in the catalog. You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the annual Archaeological Institute of America and the Society for Classical Studies meeting in New Orleans January 8th–11th, come visit us at booth 406. We’ll be holding a raffle for a signed copy of 1177 B.C. See you there!

Don’t forget to enter The Warbler Guide sweepstakes!

[Update -- all winners have been notified as of January 15, 2015. Thank you for entering our giveaway!]

Don’t let post-Holiday doldrums, back-to-work blahs, and wintery weather get you down. Look forward to spring, warblers, and birdwatching by entering The Warbler Guide Sweepstakes.

Our prize package includes a download of The Warbler Guide App, a copy of The Warbler Guide, a pair of Zeiss TERRA ED binoculars, and the audio companion for The Warbler Guide. The total value of this prize is $400.00.

How to win? There are numerous ways to win, including visiting The Warbler Guide’s Facebook page, emailing us at blog@press.princeton.edu, following @PrincetonNature. or @TheWarblerGuide on Twitter. Just follow the steps in the Rafflecopter box below. The winner will be selected on January 9, 2015.

a Rafflecopter giveaway

New Year, New Books

Books released during the week of January 5, 2015
American Insecurity: Why Our Economic Fears Lead to Political Inaction<br>Adam Seth Levine American Insecurity:
Why Our Economic Fears Lead to Political Inaction
Adam Seth Levine
“The worst economic crisis since the Great Depression, growing financial threats to the middle class, and the biggest political movement is the antigovernment Tea Party. What gives? The answer is that Americans buffeted by economic risks don’t give. They don’t give money or time to political organizations seeking to improve economic security. When you try to rally people to the cause, you inadvertently but powerfully deter their political participation. Levine has provided a compelling new account of a profound, and profoundly important, paradox.”–Jacob S. Hacker, author of The Great Risk Shift

Hardcover | 2015 | $29.95 / £19.95
eBook available

Government Paternalism: Nanny State or Helpful Friend?<br>Julian Le Grand & Bill New Government Paternalism:
Nanny State or Helpful Friend?
Julian Le Grand & Bill New
“This well-structured, clearly presented, and well-written book steers a sophisticated course between the extremes of antipaternalism and paternalism by identifying the boundaries between legitimate and illegitimate paternalism. The current debate on the policies that nudge individuals to make better decisions makes this discussion timely. There is no book available that treats the same subject with as much range.”–Alan Hamlin, University of Manchester

Hardcover | 2015 | $29.95 / £19.95
eBook available

Higher Education in the Digital Age<br>Updated edition<br>William G. Bowen <br>With a new foreword by Kevin M. Guthrie and a new appendix by the author Higher Education in the Digital Age
Updated edition
William G. Bowen
With a new foreword by Kevin M. Guthrie and a new appendix by the author
“A slim and highly readable volumne. . . . The collection of voices provides a thoughtful and provocative discussion of the emergence of online education.”–Richard D. Kahlenberg, The Century Foundation

Paperback | 2015 | $16.95 / £11.95
eBook available

Irrational Exuberance<br>Revised and Expanded Third edition<br>Robert J. Shiller Irrational Exuberance
Revised and Expanded Third edition
Robert J. Shiller
Praise for the previous edition: From review of Princeton’s previous edition: “Robert J. Shiller . . . has done more than any other economist of his generation to document the less rational aspects of financial markets.”–Paul Krugman, New York Times

Hardcover | 2015 | $29.95 / £19.95
eBook available

Locus of Authority: The Evolution of Faculty Roles in the Governance of Higher Education<br>William G. Bowen & Eugene M. Tobin Locus of Authority:
The Evolution of Faculty Roles in the Governance of Higher Education
William G. Bowen & Eugene M. Tobin
“Withering critiques of the academy appear daily, predicting the end of higher education as we know it. Bowen and Tobin step into this fray with insight, deep knowledge of the field, data, and a good eye for history. Their eminently sensible book convincingly argues that higher education institutions have evolved over time in response to pressures and challenges, and that they are capable of continuing this evolution.”–Lawrence S. Bacow, president emeritus, Tufts University

Hardcover | 2015 | $29.95 / £19.95
eBook available

The Papers of Thomas Jefferson: Retirement Series: Volume 11: 19 January to 31 August 1817<br>Thomas Jefferson<br>Edited by J. Jefferson Looney The Papers of Thomas Jefferson:
Retirement Series:
Volume 11: 19 January to 31 August 1817
Thomas Jefferson
Edited by J. Jefferson Looney
The 584 documents in this volume cover the period from 19 January to 31 August 1817, during which Jefferson devotes much time and energy to founding Central College, the predecessor of the University of Virginia.

Hardcover | 2015 | $125.00 / £85.00

The Papers of Thomas Jefferson: Volume 41: 11 July to 15 November 1803<br>Thomas Jefferson<br>Edited by Barbara B. Oberg The Papers of Thomas Jefferson:
Volume 41: 11 July to 15 November 1803
Thomas Jefferson
Edited by Barbara B. Oberg
The Louisiana Purchase dominates the months covered in this volume. Jefferson departs for Monticello to enjoy a needed respite after the busy three and a half months he has just spent in the nation’s capital. Shortly before leaving Washington, he has a last meeting with his cabinet, after which he issues a proclamation to reconvene Congress on 17 October, three weeks early. It is the “great and weighty” business of the French government’s stunning offer to transfer all of the Louisiana Territory to the United States that necessitates this important gathering.

Hardcover | 2015 | $125.00 / £85.00

Prague, Capital of the Twentieth Century: A Surrealist History<br>Derek Sayer Prague, Capital of the Twentieth Century:
A Surrealist History
Derek Sayer
“[A] pleasure to read, luscious in a sultry kind of way.”–Marci Shore, Times Literary Supplement

Paperback | 2015 | $27.95 / £19.95
Hardcover | 2013 | $35.00 / £24.95
eBook available

Sleepwalking into a New World: The Emergence of Italian City Communes in the Twelfth Century<br>Chris Wickham Sleepwalking into a New World:
The Emergence of Italian City Communes in the Twelfth Century
Chris Wickham
“Wickham’s expert analysis and meticulous academic approach build on previous. Limited examinations and substantial documentation to turn established research on its head, as he presents a fresh look into how communes in the mid-12th century successfully prepared Italian power structures for the cultural significance they would later have.”–Publishers Weekly

Hardcover | 2015 | $29.95 / £19.95
eBook available

Books released during the week of December 29, 2014
The Age of the Crisis of Man: Thought and Fiction in America, 1933–1973<br>Mark Greif The Age of the Crisis of Man:
Thought and Fiction in America, 1933–1973
Mark Greif
“‘One of the striking features of the discourse of man to modern eyes, in a sense the most striking, is how unreadable it is, how tedious, how unhelpful. The puzzle is why it is unreadable.’ Thus, Mark Greif in his exhilarating study The Age of the Crisis of Man: Thought and Fiction in America 1933-1973. By ‘the discourse of man’ Greif means the vast midcentury literature on human dignity, from Being and Nothingness, to the ‘Family of Man’ photo exhibition, to the Universal Declaration of Human Rights–a discourse that Greif interrogates with verve, erudition, sympathy, and suspicion, and that he follows into the fiction of our time.”–Lorin Stein, Paris Review

Hardcover | 2014 | $29.95 / £19.95
eBook available

The Devil Wins: A History of Lying from the Garden of Eden to the Enlightenment<br>Dallas G. Denery II The Devil Wins:
A History of Lying from the Garden of Eden to the Enlightenment
Dallas G. Denery II
“In this exquisitely written book, Denery draws on centuries of rumination on the moral issues surrounding lying to address the question of how we should live in a fallen world. The serpent in the Garden of Eden led humankind astray with lies. The Devil is the father of lies. Premodern sources agonized constantly over the act of lying. Denery not only superbly narrates the long history of this obsession, but also locates the conditions that reveal an Enlightenment shift toward a not entirely comfortable modernity.”–William Chester Jordan, Princeton University

Hardcover | 2014 | $29.95 / £19.95
eBook available

The Fascinating World of Graph Theory<br>Arthur Benjamin, Gary Chartrand & Ping Zhang The Fascinating World of Graph Theory
Arthur Benjamin, Gary Chartrand & Ping Zhang
“In this attractive introduction to the world of graphs, the authors entice and enthuse readers through a number of fun problems which present various aspects of the subject. Many of these problems are familiar–the four-color problem, the Königsberg Bridge problem, and ‘instant insanity’–while others are less well known or of a more serious nature. This book can be used in different ways–as an entertaining book on recreational mathematics or as an accessible textbook on graph theory. I warmly recommend it.”–Robin J. Wilson, author of Introduction to Graph Theory

Hardcover | 2014 | $29.95 / £19.95
eBook available

The Match Girl and the Heiress<br>Seth Koven The Match Girl and the Heiress
Seth Koven
“Rutgers University historian Koven (Slumming) has fashioned a scholarly yet highly readable jewel that tackles the big issues of early-20th-century England in an intimate way. Through the lives of Muriel Lester and Nellie Dowell, he brilliantly illuminates the growth of global capitalism, a revolutionary ‘God is love’ Christian theology, war and pacifism, feminism and sexuality, and class and gender relations.”–Publishers Weekly, starred review

Hardcover | 2014 | $35.00 / £24.95
eBook available

Mathematics without Apologies: Portrait of a Problematic Vocation<br>Michael Harris Mathematics without Apologies:
Portrait of a Problematic Vocation
Michael Harris
“Michael Harris writes with all-absorbing exuberance and intensity about what it feels like from the inside to do mathematics, and he succeeds, for the uninitiated like myself, in conveying the motives and the pleasure that have impelled him and his precursors and peers to seek to understand. But Mathematics without Apologies is many things besides: it combines thoughtful personal memoir, sharp social chronicle, entertaining literary analysis, and jeux d’esprit reflecting on formulae for love or on the hidden structures in the fiction of Thomas Pynchon. Most importantly, however, Harris issues a clarion call for the autonomy of research in our time. He defends–fiercely and lucidly–the pursuit of understanding without recourse to commercial interests or other principles of utility. This is an original and passionate book; Michael Harris has fashioned much-needed luminous arguments for the cause of intellectual independence.”Marina Warner, professor of English and creative writing, Birkbeck, University of London, and author of Stranger Magic: Charmed States and the Arabian Nights

Hardcover | 2014 | $29.95 / £19.95
eBook available

Playing at Acquisitions: Behavioral Option Games<br>Han Smit & Thras Moraitis Playing at Acquisitions:
Behavioral Option Games
Han Smit & Thras Moraitis
“This book brings together the best insights from strategy, corporate finance, and psychology to explore in a real, fine-grained, and practical way how to derive winning acquisition strategies using both real options and game theory to optimally time and leverage investments. It is a must-read for serious practitioners and those aiming to get into the game.”–Dan Lovallo, University of California, Berkeley

Hardcover | 2014 | $55.00 / £37.95
eBook available

The Princeton Companion to Atlantic History<br>Edited by Joseph C. Miller Vincent Brown, Jorge Cañizares-Esguerra, Laurent Dubois & Karen Ordhal Kupperman, associate editors The Princeton Companion to Atlantic History
Edited by Joseph C. Miller
Vincent Brown, Jorge Cañizares-Esguerra, Laurent Dubois & Karen Ordhal Kupperman, associate editors
Between the fifteenth and nineteenth centuries, the connections among Africa, the Americas, and Europe transformed world history—through maritime exploration, commercial engagements, human migrations and settlements, political realignments and upheavals, cultural exchanges, and more. This book, the first encyclopedic reference work on Atlantic history, takes an integrated, multicontinental approach that emphasizes the dynamics of change and the perspectives and motivations of the peoples who made it happen. The entries—all specially commissioned for this volume from an international team of leading scholars—synthesize the latest scholarship on central themes, including economics, migration, politics, war, technologies and science, the physical environment, and culture.

Hardcover | 2014 | $65.00 / £44.95
eBook available

Sea of Storms: A History of Hurricanes in the Greater Caribbean from Columbus to Katrina<br>Stuart B. Schwartz Sea of Storms:
A History of Hurricanes in the Greater Caribbean from Columbus to Katrina
Stuart B. Schwartz
“In this magisterial study, the histories of colonization, state formation, empire, slavery, and emancipation come into sharp relief when viewed through the eye of the hurricane. Sea of Storms is a tightly focused study that delivers perspectives as sweeping as the history of the Caribbean itself.”–Jorge Cañizares-Esguerra, University of Texas at Austin

Hardcover | 2014 | $35.00 / £24.95
eBook available

Sexing the World: Grammatical Gender and Biological Sex in Ancient Rome<br>Anthony Corbeill Sexing the World:
Grammatical Gender and Biological Sex in Ancient Rome
Anthony Corbeill
“Demonstrating wide reading and a command of lesser-known texts and sources, this enjoyable book offers a highly original and interesting look at gender in both Latin grammar and Roman society. It explores the grammar of nouns where gender is fluid, and takes into consideration poetic intent and Roman cultural-sexual history. There is no other book quite like it.”–Michael Fontaine, Cornell University

Hardcover | 2014 | $45.00 / £30.95
eBook available

Boris likes fairy tales, too!

The Brothers Grimm can now count the Mayor of London among their growing list of fans. At a recent book signing in Oxford, Boris Johnson proclaimed that he had heard good things about The Original Folk and Fairy Tales of the Brothers Grimm, which came out in November and has proved a popular choice for Christmas. In fact, the Mayor of London said that he would be giving a copy of the book as a Christmas gift himself, although the identity of the lucky recipient remains a mystery!

Boris

The Original Folk and Fairy Tales of the Brothers Grimm is the first ever full translation into English of Jacob and Wilhelm’s original versions of their famous tales. Gory, dark, disturbing and, yes, grim, the originals were first published in 1812 and 1815 and have since been overshadowed by the later versions of the stories that we know today.

The lastest in physics and astrophysics

Be among the first to browse and download our new physics and astrophysics catalog!

You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the annual American Astronomical Society meeting in Seattle, WA January 4th–8th, come visit us at booth 413. See you there!

New Economics and Finance Catalog!

Be among the first to browse and download our new economics and finance catalog!

Of particular interest is Climate Shock: The Economic Consequences of a Hotter Planet by Gernot Wagner and Martin Weitzman. If you had a 10 percent chance of having a fatal car accident, you’d take necessary precautions. If your finances had a 10 percent chance of suffering a severe loss, you’d reevaluate your assets. So if we know the world is warming and there’s a 10 percent chance this might eventually lead to a catastrophe beyond anything we could imagine, why aren’t we doing more about climate change right now? We insure our lives against an uncertain future—why not our planet?

In Climate Shock, Wagner and Weitzman explore in lively, clear terms the likely repercussions of a hotter planet, drawing on and expanding from work previously unavailable to general audiences. They show that the longer we wait to act, the more likely an extreme event will happen. A city might go underwater. A rogue nation might shoot particles into the Earth’s atmosphere, geoengineering cooler temperatures. Zeroing in on the unknown extreme risks that may yet dwarf all else, the authors look at how economic forces that make sensible climate policies difficult to enact, make radical would-be fixes like geoengineering all the more probable. What we know about climate change is alarming enough. What we don’t know about the extreme risks could be far more dangerous. Wagner and Weitzman help readers understand that we need to think about climate change in the same way that we think about insurance—as a risk management problem, only here on a global scale.

More of our leading titles in economics and finance can be found in the catalog. You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the annual Allied Social Sciences Association meeting in Boston, MA January 3rd–5th, come visit us at booth 314.

Join us Sunday, January 4th at 4:00 p.m. for a glass of wine to celebrate the publication of Mastering ‘Metrics: The Path from Cause to Effect. See you there!