Princeton University Press’s best-selling books for the first quarter of 2014 are…

In a slight departure, we are going to celebrate the end of our first quarter of sales in 2014 with a longer list than usual. Here are the top 30 books for the last three months, according to combined BookScan and eBooks sales.

What is remarkable about this list is that it encompasses new releases like 1177 B.C. and GDP; perennial best-sellers like On Bullshit and This Time is Different; course reading for economics and calculus; biographies of Nicola Tesla, Martin Gardner, and Maimonides; and bird guides like The Warbler Guide. It truly represents the strength, subjects, and longevity of the books we publish. This is also a list of some really terrific reads, so click through and sample free excerpts for each book.

 

Tesla: Inventor of the Electrical Age by W. Bernard Carlson Tesla: Inventor of the Electrical Age by W. Bernard Carlson
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger by Marc Levinson
On Bullshit by Harry G. Frankfurt
the 5 Elements of Effective Thinking by Edward Burger and Michael Starbird
The Great Escape: Health, Wealth, and the Origins of Inequality by Angus Deaton
The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman
Beautiful Geometry by Eli Maor and Eugen Jost
Rare Birds of North America by Steve Howell, Ian Lewington, and Will Russell
The Son Also Rises: Surnames and the History of Social Mobility by Gregory Clark
What W. H. Auden Can Do for You by Alexander McCall Smith
1177 B.C.: The Year Civilization Collapsed by Eric Cline
The Limits of Partnership: U.S.-Russian Relations in the Twenty-First Century by Angela Stent
The New York Nobody Knows: Walking 6,000 Miles in the City by William Helmreich
The Warbler Guide by Tom Stephenson and Scott Whittle
QED: The Strange Theory of Light and Matter by Richard Phillips Feynman
Maimonides: Life and Thought by Moshe Halbertal
Undiluted Hocus-Pocus: The Autobiography of Martin Gardner by Martin Gardner
Fragile by Design: The Political Origins of Banking Crises and Scarce Credit by Charles W. Calomiris & Stephen H. Haber
The I Ching or Book of Changes edited by Hellmut Wilhelm
How to Solve It: A New Aspect of Mathematical Method by G. Polya
The Dollar Trap: How the U.S. Dollar Tightened Its Grip on Global Finance by Eswar S. Prasad
GDP: A Brief but Affectionate History by Diane Coyle
Oxygen: A Four Billion Year History by Donald E. Canfield
Mostly Harmless Econometrics: An Empiricist’s Companion by Joshua D. Angrist & Jörn-Steffen Pischke
This Time Is Different: Eight Centuries of Financial Folly by Carmen M. Reinhart & Kenneth S. Rogoff
Would You Kill the Fat Man?: The Trolley Problem and What Your Answer Tells Us about Right and Wrong by David Edmonds
Einstein and the Quantum: The Quest of the Valiant Swabian by A. Douglas Stone
The Princeton Dictionary of Buddhism by Robert E. Buswell Jr. & Donald S. Lopez Jr.
The Calculus Lifesaver: All the Tools You Need to Excel at Calculus by Adrian Banner
The Best Writing on Mathematics 2013 edited by Mircea Pitici

The Collected Works of C. G. Jung available in a complete digital edition for the first time

The Collected Works of C. G. Jung forms one of the basic texts of twentieth-century thought: at once foundational for depth psychology and pivotal for intellectual, cultural, and religious history. The writings presented here, spanning five decades, embody Jung’s attempt to establish an interdisciplinary science of analytical psychology, and apply its insights to the fields of psychiatry, criminology, psychotherapy, psychoanalysis, personality psychology, anthropology, physics, biology, education, the arts and literature, the history of the mind and its symbols, comparative religion, alchemy, and contemporary culture and politics, among others: each in turn has been decisively marked by his thought. Of timely and ongoing relevance to the understanding of these fields, Jung’s writings are at the same time essential reading for any understanding of the making of the modern mind.

For the first time, The Collected Works of C. G. Jung is now available in a complete digital edition that is full-text searchable. The Complete Digital Edition includes Vols. 1-18 and Vol. 19, the General Bibliography of C. G. Jung’s Writings. (Vol. 20, the General Index to the Collected Works, is not included.) Vols. 1-18 of The Collected Works are available for individual purchase and are also full-text searchable.

For details on how to purchase these digital editions, please visit the following stores:

BN.com

Amazon.com

Apple

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The Behavioral Foundations of Public Policy

The Behavioral Foundations of Public Policy - Edited by Eldar Shafir “Roll over economists. We have always, pridefully, thought of ourselves as the major arbiters of good public policy: take it or leave it based on cost-benefit analysis. The Behavioral Foundations of Public Policy challenges that hegemony. In each interesting chapter–on topics ranging from discrimination and poverty to health, savings, and bureaucracy–the book shows the role of psychology in public policy. Only one word can describe this book: wow!”–George Akerlof, Nobel Laureate in Economics

The Behavioral Foundations of Public Policy
Edited by Eldar Shafir

In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sexism, health behaviors, and voting. Research findings have often been strikingly counterintuitive, with serious implications for public policymaking. In this book, leading experts in psychology, decision research, policy analysis, economics, political science, law, medicine, and philosophy explore major trends, principles, and general insights about human behavior in policy-relevant settings. Their work provides a deeper understanding of the many drivers–cognitive, social, perceptual, motivational, and emotional–that guide behaviors in everyday settings. They give depth and insight into the methods of behavioral research, and highlight how this knowledge might influence the implementation of public policy for the improvement of society.

This collection examines the policy relevance of behavioral science to our social and political lives, to issues ranging from health, environment, and nutrition, to dispute resolution, implicit racism, and false convictions. The book illuminates the relationship between behavioral findings and economic analyses, and calls attention to what policymakers might learn from this vast body of groundbreaking work.

Wide-ranging investigation into people’s motivations, abilities, attitudes, and perceptions finds that they differ in profound ways from what is typically assumed. The result is that public policy acquires even greater significance, since rather than merely facilitating the conduct of human affairs, policy actually shapes their trajectory.

Endorsements

Table of Contents

Watch Eldar Shafir examine the psychology of scarcity and its role in the lives of the very poor

Sample this book:

Introduction [PDF]

Request an examination copy.

 

Neuro

Neuro by Nikolas Rose & Joelle M. Abi-Rached “The ‘neurofication’ of the humanities, social sciences, public policy, and the law has attracted promoters and detractors. What we have lacked until now is a critical but open-minded look at ‘neuro.’ This is what Rose and Abi-Rached have given us in this thoughtful and well-researched book. They do not jump on the neuro bandwagon, but instead offer a clear accounting of its appeal, its precedents in psychology and genetics, its genuine importance, and ultimately its limitations. A fascinating and important book.”–Martha J. Farah, University of Pennsylvania

Neuro:
The New Brain Sciences and the Management of the Mind
by Nikolas Rose & Joelle M. Abi-Rached

The brain sciences are influencing our understanding of human behavior as never before, from neuropsychiatry and neuroeconomics to neurotheology and neuroaesthetics. Many now believe that the brain is what makes us human, and it seems that neuroscientists are poised to become the new experts in the management of human conduct. Neuro describes the key developments–theoretical, technological, economic, and biopolitical–that have enabled the neurosciences to gain such traction outside the laboratory. It explores the ways neurobiological conceptions of personhood are influencing everything from child rearing to criminal justice, and are transforming the ways we “know ourselves” as human beings. In this emerging neuro-ontology, we are not “determined” by our neurobiology: on the contrary, it appears that we can and should seek to improve ourselves by understanding and acting on our brains.

Neuro examines the implications of this emerging trend, weighing the promises against the perils, and evaluating some widely held concerns about a neurobiological “colonization” of the social and human sciences. Despite identifying many exaggerated claims and premature promises, Neuro argues that the openness provided by the new styles of thought taking shape in neuroscience, with its contemporary conceptions of the neuromolecular, plastic, and social brain, could make possible a new and productive engagement between the social and brain sciences.

Endorsements

Table of Contents

Watch Nikolas Rose describe how the recent developments in the neurosciences are changing the way individuals consider their identity in health and disease

Sample this book:

Introduction [PDF]

Request an examination copy.

 

More from Gabriella Coleman on the NSA Leaks

Today in a final post in our ongoing NSA debate between authors Gabriella Coleman and Rahul Sagar,  Professor Coleman, author of Coding Freedom, responds to Professor Sagar’s recent post, offering a historical perspective on intelligence agencies and raising the potential for grave abuse in an era of increased technological capabilities. Read the wrap up post in this fascinating series here:

Gabriella Coleman:

Rahul Sagar’s thoughtful response has prompted me to think through a few troubling questions which have been plaguing me since Snowden’s bombshell revelations. It is without question that intelligence agencies require secrecy to effectively work.  I agree that this issue is not new. But if history is any guide, it also shows that secrecy, while necessary, is also a breeding ground for abuse. In a prior era, a dramatic leak by the Citizens Commission to Investigate the FBI helped put an end to a 40 year reign of outrageous abuses, such as COINTELPRO, at the helm of J. Edgar Hoover who ruled the FBI with an secretive iron fist.

But this surveillance apparatus strikes as technologically and thus historically distinctive. It can be gravely abused with or without a Hoover. Never in our history have we had in place a surveillance infrastructure as extensive and powerful as we do now, nor administrations who have refused so systematically to declassify information. (One does wonder what Nixon could have done with the surveillance methods that the government has at its disposal today).  With enough computer power, it is frighteningly easy for the government to gather data. This ease will likely push them to seek questionable or ex post de facto justifications for their actions. This was put rather cogently and succinctly by civil liberties lawyer Jennifer Granick when “Of course, we see mission creep – once you build the mousetrap of surveillance infrastructure, they will come for the data.” It is not only that they have this power, but as sociologists and others, have noted, secrecy is alluring and really hard to give up/ This state of mind was put best by physicist Edward Teller who wrote, “secrecy, once accepted, becomes an addiction.”

There might be a very good reason to have the surveillance methods that the NSA has now, but until that reason is disclosed, there is no reason for them to have such awesome technical (and questionable) legal powers currently at their disposal. The problem is we have these programs and our government could use them as a tool of oppression (in fact the mere fact of their existence serves to stifle dissent). Even if abuses are not so grave today, what is so troubling is how these programs enable any future person who might gain control of them to utilize these tools for serious oppression.

We as a society have to ask whether this is a gamble we are willing to take. Since the stakes for the future are so high, the decision about the scope and depth of eavesdropping cannot and should not be an undertaking that is decided by the President, the FISA court, or even all the three branches of government acting in agreement. Only we as a people, who hold the truths described in the constitution as self-evident, are allowed, by that very constitution, to make changes to these rights. “to secure these rights, Governments are instituted among Men [and Women et al.], deriving their just powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government” At some point, the actions of the government go too far, and it is up to us to sound the alarm. The Pentagon Papers, the COINTELPRO leaks, the Tet Offensive, these are many instances when citizens have not trusted our elected officials and with good reason.

It is our responsibility to hold our elected officials accountable, although we  can only effectively do so with the aid of a free press. Journalists help keep whistle-blowers accountable. Snowden worked with journalists, from independent film maker Laura Poitras to Glenn Greenwald at the Guardian to Barton Gellman of the Washington Post. The fact that respected news organizations accepted the leaks, filtered the information, and wrote extensive and thoughtful stories demonstrates the validity and responsibility of Snowden’s actions. If his leaks posed such a grave threat to the state of security, I trust these media establishments would not gone public with them.

Finally, I would like to clarify Snowden’s statements on Nuremberg. He is not equating the NSA with Nazi Germany, he just simply referencing a principle. He is also not saying that this principle exonerates him in any US court, but simply that it justifies his actions on a moral level. Snowden is saying that there are times where it is not only moral to break the law, but that it is immoral and wrong to not break the law. Further, it might be interesting  engage  in a thought experiment about how Snowden’s actions also might relate to the Nuremberg Principles.  For the purposes of this experiment, we would submit some undisputed facts about The United States. The United States continues to torture and cause substantial suffering to 44 people who are still held against their will in Guantanamo Bay, Cuba, via forced nasal intubation twice daily. In the past, they were tortured by electrocuting their genitals, and simulated drowning through waterboarding. The US has forcibly rendered people to other countries for purposes of torture, and deprive them of their liberty without charge or due process, calling them “detainees”. If we look how Nuremberg Principles defines a “crime against humanity” the United States has committed over half of the abuses on that list. The programs that Snowden has revealed likely were involved in the capture and detainment of many of these people.

In the end I, like everyone else, wants to live in a state of security. This means not only  thwarting terrorism—though it invariably includes it—but means having the security to engage in dissent, thus the security to call out the grave human rights abuses—such as those at Guantanamo Bay—which our elected officials have allowed to transpire and to raise red flags about programs, such as Prism, which might lead to grave abuse in the future.

 

 

1950s blast from the past: Carl Jung’s message to Mr. Harrison at the New Republic newspaper is up for auction

Carl Jung, author of Flying Saucers: A Modern Myth of Things Seen in the Sky. (From Vols. 10 and 18, Collected Works)claimed in a letter to  Mr. Harrison (an editor at the New Republic) that unidentified flying objects do exist. The letter was originally written in 1957 and just recently went up for auction at Swann Auction Galleries.  Mr. Harrison wrote a letter to Jung first, asking him to write a UFO article for the New Republic magazine for the launch of his book. The message up for auction appears to be a response to Mr. Harrison’s proposal.

In the late 1940s and early 1950s, Jung was primarily interested in the psychological aspects of UFOs rather than collecting physical evidence that they exist. His research was centered around how the high number of UFO sightings might have been a societal response to the pressures of the 1950s.  Whether or not these mysterious objects are extraterrestials from another galaxy or some other alien construct remains up for debate. One thing, however, was certain in Jung’s mind: People didn’t imagine the mysterious objects in the skies; They had simply begun to take notice of the physical entities traversing the outer limits of the atmosphere.

Read more about Jung’s UFO letter here: http://www.openminds.tv/carl-jung-ufo-letter-up-for-auction-1025/

Flying Saucers: A Modern Myth of Things Seen in the Sky. (From Vols. 10 and 18, Collected Works)
C. G. Jung 

“In the threatening situation of the world today, when people are beginning to see that everything is at stake, the projection-creating fantasy soars beyond the realm of earthly organizations and powers into the heavens, into interstellar space, where the rulers of human fate, the gods, once had their abode in the planets…. Even people who would never have thought that a religious problem could be a serious matter that concerned them personally are beginning to ask themselves fundamental questions. Under these circumstances it would not be at all surprising if those sections of the community who ask themselves nothing were visited by `visions,’ by a widespread myth seriously believed in by some and rejected as absurd by others.”–C. G. Jung, in Flying Saucers

Jung’s primary concern in Flying Saucers is not with the reality or unreality of UFOs but with their psychic aspect. Rather than speculate about their possible nature and extraterrestrial origin as alleged spacecraft, he asks what it may signify that these phenomena, whether real or imagined, are seen in such numbers just at a time when humankind is menaced as never before in history. The UFOs represent, in Jung’s phrase, “a modern myth.”

 

Social Learning: People See, People Do/ Monkey See, Monkey Do

It has been studied and proven that human beings learn socially. We observe that it is right and polite to hold the door open for others instead of slamming it in their faces and we learn that you don’t cause a loud ruckus in a crowded library (especially during finals week) or you will be hated by everyone in there.  These are not lessons we are told explicitly; rather these are lessons we learn through observing the behavior of other humans. Similarly, animals learn socially just as we do.

In a study reported on by The New York Times, researchers discovered that monkeys learned socially. The monkeys had been previously classically conditioned to only eat pink or blue-dyed corn and to shun the other colored corn. When the monkeys were moved to a different location in which the other colored corn was the corn that the local monkeys were conditioned to eat, the pink and blue-dyed corn eating monkeys switched to eating the colored corn that the local monkeys were eating.

Humpback whales have also demonstrated that they socially learn, as reported in this article on National Geographic. A renegade humpback whale in the Gulf of Maine made a new method in catching fish that was much different than the normal routine. Soon enough, 40% of humpback whales have adopted the practice to catch their dinner.

These phenomena can be understood through Social Learning: An Introduction to Mechanisms, Methods, and Models, a new book on social learning that is available this summer.

Many animals, including humans, acquire valuable skills and knowledge by copying others. Scientists refer to this as social learning. It is one of the most exciting and rapidly developing areas of behavioral research and sits at the interface of many academic disciplines, including biology, experimental psychology, economics, and cognitive neuroscience. Social Learning provides a comprehensive, practical guide to the research methods of this important emerging field. William Hoppitt and Kevin Laland define the mechanisms thought to underlie social learning and demonstrate how to distinguish them experimentally in the laboratory. They present techniques for detecting and quantifying social learning in nature, including statistical modeling of the spatial distribution of behavior traits. They also describe the latest theory and empirical findings on social learning strategies, and introduce readers to mathematical methods and models used in the study of cultural evolution. This book is an indispensable tool for researchers and an essential primer for students.

  • Provides a comprehensive, practical guide to social learning research
  • Combines theoretical and empirical approaches
  • Describes techniques for the laboratory and the field
  • Covers social learning mechanisms and strategies, statistical modeling techniques for field data, mathematical modeling of cultural evolution, and more

William Hoppitt is senior lecturer in zoology at Anglia Ruskin University. Kevin N. Laland is professor of behavioral and evolutionary biology at the University of St. Andrews. His books include Culture Evolves and Niche Construction: The Neglected Process in Evolution

‘Expert Political Judgment’ Competition Continues

Philip E. Tetlock, author of  Expert Political Judgment: How Good Is It? How Can We Know?, is heading into Year 3 of the Intelligence Advanced Research Projects Agency’s forecasting tournament. The competition began in fall 2011 to see what team could best predict a series of short-term foreign affairs issues. The competition is based on Tetlock’s book which evaluates expert opinion and ways to make better decisions.

Check out this feature on the New York Times to learn more about the tournament.

Forecasting Fox

By

In 2006, Philip E. Tetlock published a landmark book called “Expert Political Judgment.” While his findings obviously don’t apply to me, Tetlock demonstrated that pundits and experts are terrible at making predictions.

But Tetlock is also interested in how people can get better at making forecasts. His subsequent work helped prompt people at one of the government’s most creative agencies, the Intelligence Advanced Research Projects Agency, to hold a forecasting tournament to see if competition could spur better predictions.

In the fall of 2011, the agency asked a series of short-term questions about foreign affairs, such as whether certain countries will leave the euro, whether North Korea will re-enter arms talks, or whether Vladimir Putin and Dmitri Medvedev would switch jobs. They hired a consulting firm to run an experimental control group against which the competitors could be benchmarked.

Five teams entered the tournament, from places like M.I.T., Michigan and Maryland. Tetlock and his wife, the decision scientist Barbara Mellers, helped form a Penn/Berkeley team, which bested the competition and surpassed the benchmarks by 60 percent in Year 1.

How did they make such accurate predictions? In the first place, they identified better forecasters. It turns out you can give people tests that usefully measure how open-minded they are.

For example, if you spent $1.10 on a baseball glove and a ball, and the glove cost $1 more than the ball, how much did the ball cost? Most people want to say that the glove cost $1 and the ball 10 cents. But some people doubt their original answer and realize the ball actually costs 5 cents.

Tetlock and company gathered 3,000 participants. Some got put into teams with training, some got put into teams without. Some worked alone. Some worked in prediction markets. Some did probabilistic thinking and some did more narrative thinking. The teams with training that engaged in probabilistic thinking performed best. The training involved learning some of the lessons included in Daniel Kahneman’s great work, “Thinking, Fast and Slow.” For example, they were taught to alternate between taking the inside view and the outside view.

Paul Seabright on the Relationship Between the Sexes

 

Women occupy fewer positions of power in business than men. Why is that? What explains the types of relationships that men have with women and the different ways in which men and women network with friends and acquaintances? In this Social Science Bites podcast, Paul Seabright, author of ‘The War of the Sexes‘, combines an economist’s perspective with insights from biology and evolutionary science to give answers to just these questions.

Remember Romney’s Dog?

Of course you do. You could probably refresh your memory of the story in a few clicks. Viktor Mayer-Schönberger is the author of Delete: The Virtue of Forgetting in the Digital Age, which argues that the all-too-perfect memory of the digital realm has serious implications for all of us. Case in point: Just last week, Mitt Romney suffered a setback at the hands of a certain widely released fundraiser video. It’s a familiar story. Politicians and public figures have suffered countless humiliations courtesy of cyberspace’s refusal to let bygones be bygones, a comeuppance that can seem unfair when the result can mean an entire career of public service cancelled out by one all-too-visible error in judgment (or tweet). Perhaps with so much of life digitally preserved,  mankind can learn to adjust and filter accordingly?  Read Schönberger’s Election 101 post here.

 


Remembering Romney’s Dog

Viktor Mayer-Schönberger

 

Mitt Romney’s dog, tied to the roof of the family car during a long vacation drive, is one picture (even if only imagined, based on the light-hearted story told by Romney’s son) that fails to fade. A year ago, aspiring young Democratic Congressmen Anthony Weiner, married to Hilary Clinton’s long-time personal aide abruptly resigned; he had sent partially nude digital pictures of himself together with explicit messages to at least six women he barely knew.

This election cycle is no different from the last. Stories and pictures from a politician’s past appear and shape our perceptions of who he (or she) is. And these images don’t go away, they stay in our collective mind, and no matter how hard politicians try, these images continue to define them in the public eye. At best they go away when the politician does. Rep. Weiner’s images have faded from the public eye, because so has he.

With so much of our daily lives captured digitally, so many digital photos taken, so many billions of emails exchanged, Tweets sent, Facebook Status messages posted, many of the digerati, the self-proclaimed Internet experts, predicted that humans would swiftly adjust to comprehensive digital memory, and develop robust cognitive filters. We would, the argument went, simply disregard the meme of Romney’s dog or Weiner’s explicit messages as an irrelevant little piece of digital trivia that is not representative of Governor Romney or Representative Weiner. If everyone has such skeletons in the closet, why should we bother? Wouldn’t we be better advised to scrutinize politicians’ agendas than their digital memories?

It’s an admirable viewpoint – and always struck me as terribly naïve. For one, not all of us strap our dogs to car roofs for long rides, or send sexually explicit messages to people we barely know. And the ubiquity of digital cameras (and the ease of sharing photos) does not turn us into Exhibitionists or Peeping Toms. But even more importantly, human cognition is primed to remember the exceptional, and to forget the ordinary. That is how we think. For thousands of years it helped us to quickly recognize changed conditions; it made us aware of dangers and saved our ancestor’s (and perhaps our) lives. We have this particular ability to see the red rose in a field full of yellow tulips – and that rose is what we later remember in detail, not the thousands of tulips around it. Because we recognize and remember exceptions, we can’t quickly forget Romney’s dog and Weiner’s explicit messages, even if we wanted to.

Thus, if more of our lives is captured digitally, preserved, and kept accessible, neither politicians nor we ourselves can hope for a cognitive adjustment that lets us put aside extraordinary bits of the past.

In politics this means that we may continue to remember Romney’s dog as much (or more) as his political agenda, even though that’s not how most of us like to see ourselves: rational and objective. It does not only complicate a politician’s life (she has to assume to be constantly watched), it also makes politics an unattractive career. That is troubling for a democracy.

But retaining an ability to forget in the digital age is important not just for democracy, but for all of us. We all have trespassed in the past, and unlike in the analog age these misdeeds are more frequently captured digitally now, and preserved long-term. It may be time to think how we best can rid ourselves of some of these digital memories that are no longer relevant to who we are today.

Viktor Mayer-Schönberger is professor of internet governance and regulation at the Oxford Internet Institute, University of Oxford, and a member of the academic advisory board of Microsoft. His other books include Governance and Information Technology. A former software developer and lawyer, he spent ten years on the faculty of Harvard’s Kennedy School of Government.

The Five Elements of Effective Electing–a guide from Edward Burger

If you’ve ever wondered if the way you’re thinking about things is holding you back, The Five Elements of Effective Thinking  is a must-read. Written by the acclaimed teacher and mathematician Edward Burger—a man whose electrifying teaching style has won him countless awards—the book teaches strategic goals for using our minds to realize goals effectively, creatively, and more successfully. Today Burger takes a specific look at how we’re thinking about voting, offering an alternative to heading to the polls armed with sound bites, our preconceptions, and little else (or, as Jason Brennan would call it, being a bad voter.) Check out Burger’s post here:

 


The Five Elements of Effective Electing

Edward Burger

 

This fall, the US will once again decide its fate by selecting its next batch of national, state, and local government leaders.  In 2008, the previous presidential election year, voter turnout was a whopping 57% of the voting-age population. Using modern political math, that works out to nearly 8 out of every 10 man, woman, and child. If you happen to be one of those patriotic citizens who plans on doing his or her civic duty on November 6 by pulling a lever, “X”-ing a box, or punching a chad, then the 64,000-dollar question (or with the help of today’s Super PACs, the 3.2 billion-dollar question) is: For whom will you vote?

Very recently I co-authored, with Michael Starbird, a tiny but practical guide to better thinking entitled, The 5 Elements of Effective Thinking. It offers everyone—students, teachers, parents, professionals, and life-long learners—the opportunity to “make up” their own minds and better tap their creativity and imagination through stories and examples as well as concrete action-items that can be directly applied to any circumstance and that can become useful habits to provoke thought. Here I briefly apply some of the lessons we developed to offer a straightforward way of determining your ideal candidate.

Identify and understand the issues that matter. The cost of a candidate’s haircut or a particularly fetching outfit’s designer might not be on the top of your list of issues that truly matter. Despite the topics on which the media or even the candidates themselves decide to focus, you need to determine which issues are important to you—whether they be social, national security, or financial issues, or issues that directly impact your community or family. Don’t let the media dictate what’s important to you. Work hard to deeply understand those issues you identified as well as why you’ve embraced the views you have. Invest the time to prioritize those issues so you know what matters most to you. Focus on the essentials.

Observe how well the candidates fail. Anyone who strives to be imaginative, creative, or bold will eventually make a misstep.  If your candidate has never failed, ask yourself, what—if anything—has that person been doing? If your candidate has failed, determine what lessons that person has learned from that experience. Study how the candidates evolved and moved, and decide if you agree with those corrected paths. Failing—unintentionally or deliberately—presents one with a great gift: the opportunity to learn, grow, and innovate. Discover exactly what the candidates have done in the past when they’ve stumbled upon or purposely solicited such a “gift.” If failing did not provoke a new insight or change in thinking, then you might want to keep shopping for candidates. Failure is a fantastic tool for moving forward.

Ask the right questions. Many questions will be hurled at the candidates and it’s often entertaining to watch politicians uncomfortably squirm or use the Teflon-approach and dodge those speeding queries faster than the man of steal. But by watching that drama unfold on-line or on TV, you are merely a passive listener. Instead, become an active listener: Create your own questions as you listen to the candidates or as you read their platforms and proposals. Even if you’re not one of the lucky few who actually get to directly question those politicians, you should still deliberately raise those questions in your mind.  Then discover who addresses those issues and assess their stands. By doing so, you are custom-tailoring the campaigns to your interests, concerns, and values. Become an active listener: Hear what is said, and often more importantly, take note of what is missing.

Determine where we’ve been and where you think we should go. One of the quotes that inevitably surfaces during a presidential campaign is: “This is the most important election in this country’s history.” Unless our voting district is Lake Woebegone, every presidential election cannot be the most important ever.  A more accurate and less melodramatic statement might be, “This is an extremely important election in this country’s future.” It is not wise to view an event or issue as sitting alone in a vacuum of a single moment in history (even if it’s touted as, “the most important”). You need to examine everything within context: From where we are emerging, to where we are today and where we need to go.  With presidential politics, it’s essential to look back (both long-term and short-term) and articulate the gains we’ve made as well as the losses we’ve incurred. Then you can thoughtfully assess our current state, define local and global directions in which to move forward, and find the candidate that shares that similar vision. Always focus on the flow—what’s past, what’s the here and now, and what’s next.

Decide how you want to change. By following the four previous modes of thinking, you will be transformed—you will realize new insights, identify other points of view, uncover unintended consequences, and even generate original thoughts. Through this process, you will not only quietly and clearly discover to your ideal candidate, but you will also discover your ideal self.

Focusing solely on sound bites, political pundits, and commercials is tantamount to flipping a coin in the voting booth or even worse, mindlessly handing your vote over to the loudest voice. Instead, cast your vote effectively and intelligently. As Mike Starbird and I wrote in the last chapter of our book:

When the American Founding Fathers imagined a democracy that would reflect the will of the people, the people they envisioned were thoughtful, independent-thinking citizens who would understand the issues of their day and would turn their own clear wisdom to making sound decisions for the benefit of society. Surely more than ever, the world needs thoughtful voices—voices that can ignore the bombast and heat of shallow excitement and focus instead on thinking calmly and sensibly about long-term goals and consequences. These elements of effective thinking will help you to become a quintessential citizen of the world—contributing personally and professionally, locally and globally.

Edward Burger can be reached at  eburger@williams.edu and followed (on Twitter) @ebb663. For more information about The 5 Elements of Effective Thinking, visit www.elementsofthinking.com or follow @5thinking. Burger is the Francis Christopher Oakley Third Century Professor of Mathematics at Williams College, an educational and business consultant, and most recently served as Vice Provost for Strategic Educational Initiatives at Baylor University. He is the author of over 60 research articles, books, and video series (starring in over 3,000 on-line videos). Among his many awards and honors, the Huffington Post named him one of their 2010 Game Changers; “HuffPost’s Game Changers salutes 100 innovators, visionaries, mavericks, and leaders who are reshaping their fields and changing the world.” In 2012, Microsoft Worldwide Education selected him as one of their “Heroes in Education”.


 

‘Blind Spots’ author Max Bazerman discusses the Sandusky trial on WNYC’s The Takeaway

Max Bazerman, co-author of Blind Spots: Why We Fail to Do What’s Right and What to Do about It (along with Ann Tenbrunsel) appeared on WNYC’s The Takeaway to discuss the trial of former Penn State assistant football coach Jerry Sandusky. You can listen to the interview below.