by Julia Hall, Senior Publicist in the UK
The British Birdwatching Fair is one of the world’s leading wildlife conventions—described by the Guardian as ‘the Glastonbury of birdwatching.’ Not even the rain and high winds could deter many thousands from attending this year’s Fair which took place from August 19-21 at Rutland Water. While birds are the headline attraction, this is an event for all nature-lovers with hundreds of exhibitors including many specialist natural history organizations covering the full range of flora and fauna.
This year, we were excited to launch Britain’s Birds: An Identification Guide to the Birds of Britain and Ireland. The book has already created intense buzz among UK birders – including an interview with Rob Hume on the BBC Today Programme.
Princeton University Press was there showing off a wide range of our natural history titles, including Britain’s Birds. Our stand stood out with its flying banner overhead (fortunately Andrew Brewer, Managing Director of our European sales team, didn’t have to find a long ladder and teeter above us to hang it as we feared) and people flocked to browse through Britain’s Birds, ask questions about Britain’s Birds, buy Britain’s Birds, and get their copies signed if any of the authors were at hand!
Everyone connected with the book: authors, designers, photographers, as well as sales, publicity, and editorial team members were to be seen swanning about the Fair wearing special Britain’s Birds polo shirts.
The Fair includes a special Authors Forum which is sponsored by PUP. Rob Hume, the main writer of the Britain’s Birds text, gave a well-attended talk in the Forum on each day of the Fair. This was followed by a long signing session at the Fair’s main bookshop WildSounds. For over an hour each day people queued to get their copies signed by the authors.
We also celebrated the launch of this magnificent book with a drinks reception at the stand on the Friday, beautiful giveaway posters and tote bags, and a prize draw each day.
PUP was pleased to arrange a discussion on the future of field guides hosted by Stephen Moss and including our own Robert Kirk and Andy Swash on the panel. Also there was 18-year-old Josie Hewitt from Next Generation Birders and Ruth Miller from The Biggest Twitch. Despite being up against a discussion about grouse shooting in another marquee, our panel discussion was very well attended and could have run much longer since there was a great deal of interest in the topic, particularly in the interplay of apps and physical books.
The Author’s Forum also hosted talks by other PUP authors: David Newland on butterflies, James Lowen on using field guides and featuring a whole range of WildGuides books, and Brian Sullivan on Better Birding.
It was a wonderful 3-days and worth all the time that many members of the PUP and UPG team spent planning for, preparing for, and attending the event. All congratulations must, however, go to the five authors of Britain’s Birds – Rob Hume, Rob Still, Andy Swash, David Tipling, and Hugh Harrop for a truly spectacular book.