New Cognitive Science Catalog

We invite you to browse and download our 2013 Cognitive Science Catalog:

Will we see you at the Society of Neuroscience’s annual meeting? We are pleased to announce we’ll be there in New Orleans! Look for us at booth #135.

More from from Eric I. Schwartz, Sociology & Cognitive Science Editor:

It is with great pleasure that, on behalf of my colleagues at
Princeton University Press, I introduce the 2013 cognitive
science catalog
. The books in this catalog exemplify the
quality of scholarship that we prize. They reflect the genuinely
interdisciplinary approach that we take to developing
our publishing programs, and to this end, cognitive science
an interdisciplinary field connecting research within the
humanities, social science, and science is a natural representation
of the mission of the Press.

This year’s catalog features three major works worthy of
special notice. William Bialek’s Biophysics is a landmark
textbook that crosses disciplinary boundaries to teach
advanced students about this important subject. In Cells to
, Enrico Coen provides the first unified account
of how life transforms itself, from single cells to self-understanding.
With The Behavioral Foundations of Public
, Eldar Shafir and colleagues examine the important
nexus of human behavior and economic decision making,
and how this should inform public policy.

And not to be missed are several works new in paperback
this year, including Patricia Churchland’s Braintrust, Robert
Kurzban’s Why Everyone (Else) Is a Hypocrite, Nicholas
Humphrey’s Soul Dust, Paul Thagard’s The Brain and the
Meaning of Life
, and Max H. Bazerman and Ann E.
Tenbrunsel’s Blind Spots.

Finally, this year Princeton University Press begins exhibiting
at the annual meeting of the Society for Neuroscience.
We hope to see you there, and look forward to continuing
to share this intellectually engaging journey with you.
Thank you for your support.

Eric I. Schwartz, Ph.D.
Editor, Sociology & Cognitive Science

Paul Seabright on the Relationship Between the Sexes


Women occupy fewer positions of power in business than men. Why is that? What explains the types of relationships that men have with women and the different ways in which men and women network with friends and acquaintances? In this Social Science Bites podcast, Paul Seabright, author of ‘The War of the Sexes‘, combines an economist’s perspective with insights from biology and evolutionary science to give answers to just these questions.

Filmmaker and personality Jason Silva finds inspiration awe in Nicholas Humphrey’s SOUL DUST in film short

Check it out!


FACT: “According to the archaeological record, the cranial capacity of humans living 250,000 years ago was roughly the same as ours (about 1300-1500 cubic centimeters), granting individual variation then, as now. (For comparison, chimpanzee brains are about 400 cc, and the Homo erectus brain was only about 800-1100 cc, based on cranial size.) Whether the details of neural anatomy were the same is of course unknown, since the brain rapidly decays after death.”

Braintrust: What Neuroscience Tells Us about Morality
by Patricia S. Churchland

What is morality? Where does it come from? And why do most of us heed its call most of the time? In Braintrust, neurophilosophy pioneer Patricia Churchland argues that morality originates in the biology of the brain. She describes the “neurobiological platform of bonding” that, modified by evolutionary pressures and cultural values, has led to human styles of moral behavior. The result is a provocative genealogy of morals that asks us to reevaluate the priority given to religion, absolute rules, and pure reason in accounting for the basis of morality.

Moral values, Churchland argues, are rooted in a behavior common to all mammals—the caring for offspring. The evolved structure, processes, and chemistry of the brain incline humans to strive not only for self-preservation but for the well-being of allied selves—first offspring, then mates, kin, and so on, in wider and wider “caring” circles. Separation and exclusion cause pain, and the company of loved ones causes pleasure; responding to feelings of social pain and pleasure, brains adjust their circuitry to local customs. In this way, caring is apportioned, conscience molded, and moral intuitions instilled. A key part of the story is oxytocin, an ancient body-and-brain molecule that, by decreasing the stress response, allows humans to develop the trust in one another necessary for the development of close-knit ties, social institutions, and morality.

A major new account of what really makes us moral, Braintrust challenges us to reconsider the origins of some of our most cherished values.

We invite you to read Chapter 1 here:

‘Blind Spots’ author Max Bazerman discusses the Sandusky trial on WNYC’s The Takeaway

Max Bazerman, co-author of Blind Spots: Why We Fail to Do What’s Right and What to Do about It (along with Ann Tenbrunsel) appeared on WNYC’s The Takeaway to discuss the trial of former Penn State assistant football coach Jerry Sandusky. You can listen to the interview below.

This Week’s Book Giveaway

Alan Turing’s Systems of Logic: The Princeton Thesis
Edited and introduced by Andrew W. Appel

Between inventing the concept of a universal computer in 1936 and breaking the German Enigma code during World War II, Alan Turing (1912-1954), the British founder of computer science and artificial intelligence, came to Princeton University to study mathematical logic. Some of the greatest logicians in the world—including Alonzo Church, Kurt Gödel, John von Neumann, and Stephen Kleene—were at Princeton in the 1930s, and they were working on ideas that would lay the groundwork for what would become known as computer science. Though less well known than his other work, Turing’s 1938 Princeton PhD thesis, “Systems of Logic Based on Ordinals,” which includes his notion of an oracle machine, has had a lasting influence on computer science and mathematics. This book presents a facsimile of the original typescript of the thesis along with essays by Andrew Appel and Solomon Feferman that explain its still-unfolding significance.

A work of philosophy as well as mathematics, Turing’s thesis envisions a practical goal—a logical system to formalize mathematical proofs so they can be checked mechanically. If every step of a theorem could be verified mechanically, the burden on intuition would be limited to the axioms. Turing’s point, as Appel writes, is that “mathematical reasoning can be done, and should be done, in mechanizable formal logic.” Turing’s vision of “constructive systems of logic for practical use” has become reality: in the twenty-first century, automated “formal methods” are now routine.

Presented here in its original form, this fascinating thesis is one of the key documents in the history of mathematics and computer science.

A slight change this week—the random draw for this book with be Thursday 5/17 at 3 pm EST. Be sure to like us on Facebook if you haven’t already to be entered to win!

If you’re ever in Brooklyn and want/need some drink and knowledge, check out the Secret Science Club as profiled in the New York Times

We were thrilled to read Jennifer Schuessler’s terrific story on the popular phenomenon of bar lecturing (and not in an intoxicated way, but a learned way!)  Check out her story here.  It looks like alcohol and science is a powerful (and successful) formula. 

The Press is pleased to have had the pleasure of working with the Secret Science Club as they’ve hosted talks for a handful of our science authors.  In particular, I was delighted to see friend-of-the-Press Dorian Devins at the SSC getting a mention!


FACT: “A flying bee expends energy at a rate of about 500 watts per kilogram (250 watts per pound), whereas the maximum power output of an Olympic rowing crew is only about 20 watts per kilogram (10 watts per pound). At any moment, however, only a small portion of the clustered bees will be shivering with maximum intensity, so the total heat output by the approximately two kilograms (four pounds) of bees in a winter cluster isn’t 1,000 watts, but is only about 40 watts, a rate of heat production like that of a small incandescent light bulb.”

Honeybee Democracy
by Thomas D. Seeley

Honeybees make decisions collectively—and democratically. Every year, faced with the life-or-death problem of choosing and traveling to a new home, honeybees stake everything on a process that includes collective fact-finding, vigorous debate, and consensus building. In fact, as world-renowned animal behaviorist Thomas Seeley reveals, these incredible insects have much to teach us when it comes to collective wisdom and effective decision making. A remarkable and richly illustrated account of scientific discovery, Honeybee Democracy brings together, for the first time, decades of Seeley’s pioneering research to tell the amazing story of house hunting and democratic debate among the honeybees.

“Dr. Seeley is an engaging guide. His enthusiasm and admiration for honeybees is infectious. His accumulated research seems truly masterly, doing for bees what E.O. Wilson did for ants.”—Katherine Bouton, New York Times

We invite you to read Chapter 1 here:


Also available as part of our Princeton Shorts collection:
The Five Habits of Highly Effective Honeybees (and What We Can Learn from Them)
by Thomas D. Seeley

Studies of animal behavior have often been invoked to help explain and even guide human behavior. Think of Pavlov and his dogs or Goodall and her chimps. But, as these examples indicate, the tendency has been to focus on “higher,” more cognitively developed, and thus, it is thought, more intelligent creatures than mindless, robotic insects. Not so! Learn here how honeybees work together to form a collective intelligence and even how they make decisions democratically. The wizzzzdom of crowds indeed! Here are five habits of effective groups that we can learn from these clever honeybees.

New Cognitive Science Catalog

We invite you to be among the first to browse our new 2012 cognitive science catalog.
Browse and download it to your e-reader:

PUP’s sociology and cognitive science editor, Eric Schwartz, will be attending the Society for Social Neuroscience (S4SN) and the Science Society for Neuroscience’s (SfN) annual meeting in Washington, DC this month. You can find PUP books at booth No. 138. Of special interest at this year’s meetings are appearances by two PUP authors: neurophilosopher Patricia Churchland will be responding to the S4SN Keynote Address and economist Robert Shiller will be joining SfN President Susan Amara and neuroscientists Antonio Rangel and Wolfram Schultz in a discussion about the interplay between economics and the brain:

You can read the introduction to Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George A. Akerlof & Robert J. Shiller at: and Braintrust: What Neuroscience Tells Us about Morality? by Patricia S. Churchland at:

The cognitive science catalog is full of great authors and great books. Eric Schwartz introduces the 2012 cognitive science catalog:

Our cognitive science publishing reflects the state-of-the-art of the field, and includes
work by psychologists and neuroscientists, philosophers of mind, evolutionary biologists, and social scientists of all stripes.

The catalog highlights recent and forthcoming books by Max
H. Bazerman and Ann E. Tenbrunsel, Patricia S. Churchland,
Nicholas Humphrey, Michael C. Corballis, Robert Kurzban,
Enrico Coen, and Samuel Bowles and Herbert Gintis, among
others. We are proud to make available in paperback Paul
Thagard’s acclaimed The Brain and the Meaning of Life, George
A. Akerlof and Rachel E. Kranton’s important Identity Economics,
and Peter Singer’s classic The Expanding Circle. We also use
this opportunity to draw your attention to significant earlier
works published by the Press by authors such as Louise Barrett,
Robin Dunbar, Frans de Waal, Jean-Pierre Changeux, Richard
L. Gregory, Richard H. Thaler, Robert J. Shiller, and Thomas
Henry Huxley. Unifying all of these authors and books, past and
present, is an effort to provide a clearer understanding of the
relationship between the brain, the mind, individual behavior,
social interaction, and social institutions.

This catalog is indicative of the bright future for the Princeton
University Press cognitive science program and we hope that
within these pages you find books and ideas that will inspire
and enlighten.

Cognitive Science Catalog 2012:

Theoretical Psychologist Nicholas Humphrey discussing SOUL DUST: The Magic of Consciousness at Princeton Public Library on October 12

If you happen to be in Princeton tomorrow, please come out to see theoretical psychologist Nicholas Humphrey discuss his new book SOUL DUST: The Magic of Consciousness at the Princeton Public Library at 7:00 PM.

The New York Times Book Review says:
Soul Dust, Nicholas Humphrey’s new book about consciousness, is seductive–early 1960s, ‘Mad Men’ seductive. His writing is as elegant, and hypnotic, as that cool jazz stacked on the record player. His argument feels as crystalline and bracing as that double martini going down, though you might find yourself a little woozy afterward. And his tone is as warm and inviting as that big, crackling fire, even if the dim flicker does leave things a bit obscure in the corners.”
– Alison Gopnik

Nicholas Humphrey discusses consciousness and performance in the San Francisco Chronicle

Nicholas Humphrey, author of Soul Dust: The Magic of Consciousness, spoke to journalist Kenneth Baker about his original view on consciousness: Humphrey claims that vivid consciousness makes us happy to be alive. This perspective is a result of Humphrey’s specific approach to the “consciousness problem”:

I’ve tried to understand the function of consciousness. Let’s not think about it as a cognitive skill but as a kind of theater, something we lay on in our own heads about who we are and the world in which we’re living. Let’s ask how does consciousness as we experience it affect people’s attitudes toward life… I say that consciousness is a performance we put on, and philosophers who have disparaged the so-called Cartesian theater of the mind have misunderstood the nature of theater. I think the world we make is in no way a simulacrum of the world.

Humphrey also explains the role of natural selection in human consciousness, arguing that vivid consciousness must have effects that lead to reproductive success, but that these effects cannot necessarily be “seen” or quantified:

Conscious awareness gives animals a pleasure in affirming their existence in ways that are life-enhancing. In getting more out of it, you prolong your life. You engage with the world, fall in love with it. The great success of our species has been that creative relation with the world that we have produced from out of our own consciousness. We find the world engaging partly because it’s singing our song, because its qualities are those we’ve imbued it with. In humans, what really changed is that we began to engage in reflection.

Read the rest of the article, including Humphrey’s views on suffering, here:

Who tops the list of famous intellectual feuds?

According to this web site, Jung and Freud are tops when it comes to academic fist-fights:

Probably one of the most famous rivalries in all of “Western” philosophy and science, Sigmund Freud started out as one of Carl Jung’s most beloved mentors before their close relationship soured. Now considered psychoanalysis’ two daddies, the intellectual juggernauts split mainly because of one massive disagreement — specifically, regarding the human unconscious. Jung didn’t believe his veritable Mr. Miyagi of all things psychological took it seriously enough. Their theories about suppressed and repressed thoughts and emotions lurking in the unconscious existed in harmony, but once Jung proposed the collective unconscious, everything began unraveling. His mentor proposed a structure involving some degree of collectivism, of course, though Jung considered it far bigger and more significant. Freud, on the other hand, saw the unconscious as a supplement to the overall psyche rather than its own unique, influential entity.

Which is good news for PUP as we will publish a new paperback titled Jung Contra Freud: The 1912 New York Lectures on the Theory of Psychoanalysis in December. These lectures, give in the autumn of 1912 are the pivotal moment that ignited this famous feud. This is where C. G. Jung set out his critique and reformulation of the theory of psychoanalysis. He challenged Freud’s understandings of sexuality, the origins of neuroses, dream interpretation, and the unconscious, and also became the first to argue that every analyst should themselves be analyzed.

While some parts of this material have previously appeared in Jung collections, the lectures in their entirety have never before been published as a separate volume. And as if that wasn’t enough, the book also features an introduction by Sonu Shamdasani, Philemon Professor of Jung History at University College London, and editor of Jung’s Red Book.

Now, back to feuding academics — what other feuds make the grade? coming in at number two are Nikolas Tesla and Thomas Edison, while C.S. Lewis and J.R.R. Tolkien nab the number three spot. Click over to read the complete list of these juicy academic spats.