Welcome to the Universe microsite receives a Webby

We’re pleased to announce that the accompanying microsite to Welcome to the Universe by Neil DeGrasse Tyson, Michael A. Strauss, and J. Richard Gott has won a People’s Choice Webby in the Best Use of Animation or Motion Graphics category. Congratulations to Eastern Standard, the web designer, on a beautifully designed site.

Winning a Webby is especially gratifying because it honors how much fun we had making the site. We knew we wanted an unconventional approach that would mirror both the complexity and accessibility of the book it was meant to promote. Our wonderful in-house team and creative partners, Eastern Standard took on this challenge, and we are so happy with the results.
—Maria Lindenfeldar, Creative Director, Princeton University Press 

Creating this microsite was a wonderful experiment for us at Princeton University Press.  We wanted to explore how we, as a publisher, could present one of our major books to the public in a compelling way in the digital environment.  Ideally, we had a vision of creating a simple site with intuitive navigation that would give readers an inviting mini-tour through the topics of the book, Welcome to the Universe, by Neil deGrasse Tyson, Michael Strauss, and Richard Gott.  The animation was meant to be subtle, but meaningful, and to gently encourage user interaction, so that the focus would always remain immersing the reader in the content of the book – what we feel is the most interesting part!  We were very happy with how it turned out and now all the more thrilled and honored that the site was chosen for a Webby!
—Ingrid Gnerlich, Science Publisher, Princeton University Press