PUP’s International Rights Director: A booth of one’s own

by Kimberly Williams

I’m taking a moment out of my hectic post-London Book Fair schedule to reflect on what was our busiest ever LBF, at least from an international rights perspective. Not only did we hold a record number of meetings with our publishing partners—among them agents, scouts, and rights managers and editors from international publishing houses—but we had a strong showing from our international colleagues, perhaps most notably our new colleague in China, Lingxi Li and our recently appointed Director for Global Development, Brigitta van Rheinberg. We also found time to connect with our counterparts in international rights, in meetings and at events hosted by the Independent Publishers Guild.

LBF

London Book Fair this time was a little bit special for me. For the first time (for me at least), we hosted our meetings at PUP’s booth, surrounded by our books and posters, and most importantly by our colleagues in sales, publicity, and editorial. Historically we’ve always held our meetings in the International Rights Centre, which was always a little too reminiscent of an examination hall in my mind. But at the booth this year there was a real buzz and our stand was constantly occupied by publishers doing what we do best—getting really rather excited about our books. Our upcoming fall 2017 list was warmly received and we very much hope that we’ll be announcing some new translation deals soon.

In international rights, it’s easy to crunch the numbers and report that we held 65 meetings across three days, that we met people from dozens of countries, and that we will be making literally hundreds of submissions of our books (some of which don’t even exist yet in print or digital format). But in all of that it’s important to remember that what underpins our work is a genuine and shared love of academic publishing, and of our books and authors. The role of the international rights director, in a nutshell, is to communicate that enthusiasm to the right publisher at the right moment.

With all of that in mind, we completely overhauled our rights guide specifically for London Book Fair this year. We wanted to put the author front and centre and think about the international reach of our authors and their scholarship. We worked with colleagues in design, editorial, copywriting, production, and marketing to think about how our rights guide might be used, and by whom. We found through our research that now more than ever it is crucial to communicate information efficiently, and that design is crucial, especially when your audience is not always made up of native speakers.

We’ve somehow dispensed with 150 print copies of our rights guide, so we hope we have hit the mark.

If you’re interested in hearing more from our rights team, you can follow us on twitter at @PUP_Rights.