University Press Week: Behind the scenes with Stephanie Rojas

#UpWeek

In honor of University Press Week, we’re featuring interviews and posts with members of the Princeton University Press community all week. Next, Stephanie Rojas, Marketing & Social Media Associate, talks about her role at PUP:

Stephanie RojasAs the Marketing & Social Media Associate at Princeton University Press, I work in two departments: copywriting and social media. My duties for copywriting include requesting copy approval from authors, soliciting Author Promotion Forms, writing copy for our paperback titles, and aggregating our marketing plans for each book into a letter format to be sent to our authors. As a member of the social media department, I write blog posts and edit original content from our authors, contribute to our social media accounts, and help brainstorm social media campaigns.

For me, one of the most rewarding things so far has been building our new Instagram account from the ground up. Before we launched the account on September 1, I took hundreds of photographs of our books, the office, and Princeton University in preparation. I made lists of popular hashtags, ideas for how we could get the most out of the application, and accounts we could follow with the help of colleagues in publicity, design, editorial, and sales. Coming up with new ideas, executing them, and seeing how our followers respond has been a really fun part of my job. I can’t wait for everyone to see what we have planned later in the season!

I came to this position very deliberately. After studying history at Boston University and interning at Candlewick Press, I made the decision to earn an MA in Publishing & Writing from Emerson College. I took courses in all the departments in publishing and added two more internships to my résumé—one at Beacon Press and another at the New England Quarterly. I also spent some time working as an assistant at Kneerim, Williams & Bloom, a Boston-based literary agency. Graduate degree in hand, I knew that I wanted to work in marketing or publicity at an academic publisher. I started at PUP in April 2015, and when I had been working here for a few weeks I knew it was the perfect fit for me. I look forward to continuing to work in academic publishing and getting the word out about the great books we publish here!