This week, the Press is slated to launch its own Tumblr blog, part of an initiative to visually document our designers’ efforts and accomplishments across all areas of publishing at Princeton University Press.
Originally intended to serve as a digital portfolio for designers, the blog has since expanded to promote visual communication in publishing more broadly. “By offering a glimpse into the way we work,” says director of design, Maria Lindenfeldar, “we hope to connect with others far beyond Princeton, including designers, publishers, authors, and anyone interested in ideas and visual culture. We look forward to seeing what conversations unfold.”
The blog will examine the many layers, both literal and figurative, of book design, while chronicling the progress of books from concept to print. Designers will frequently share their reflections on the creative side of publishing, with features on cover and interior design, paperback publications, recent award winners, poetry and classics editions, and other assorted topics.
“We’re now publishing a much wider range of illustrated projects here at Princeton University Press,” says Michelle Komie, executive editor in the humanities, “from art and architectural history to urbanism, design, and photography. Tumblr offers an excellent space to bring our innovative visual work into the larger conversations about book design happening around the world.”
Of the various social media options available, Tumblr was chosen because of its ease of use and integrated functions. When work is posted, it can be re-posted by fellow Tumblr users, as well as users of other social media. What’s more, PUP will have the opportunity to connect with groups and organizations outside of university publishing, such as trade publishers, libraries, bookstores, and reading groups.
“We’d like to reinforce the Press’ reputation for inventive and visually compelling design work,” designer Jason Alejandro notes. “Today, design is regarded as an essential aspect of an organization’s ability to strategize, communicate, and operate.”
To these ends, PUP’s Tumblr blog will give appropriate visual form to the remarkable scholarship Princeton University Press publishes and to demonstrate the truly collaborative nature of publishing. At the same time, it seeks to illustrate the integral role of book design, both as a marketing tool and as a means of complementing – even shaping – one’s reading experience. We’re excited to share it with you.
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Check out posts on design by these university presses: Northwestern University Press, MIT Press, Georgetown University Press, Syracuse University Press, Stanford University Press, Harvard University Press, AU Press, and Yale University Press.