Welcome to the fourth edition of Throwback Thursday! This week’s #TBT looks at The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920, Michael B. Miller’s 1981 cultural study of the Bon Marche department store, now resurrected as part of the Princeton Legacy Library series. Here area few more details about the book:
In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.
Jean T. Joughin of the Business History Review called Miller’s work “an absorbing study that can be read with pleasure by anyone interested in modern techniques of mass selling or in French culture before World War I.”
We’ve hoped you’ve enjoyed this edition of Throwback Thursday (#TBT), and we’ll see you next week!