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Of particular interest is Mikołaj Piskorski’s A Social Strategy: How We Profit from Social Media. Groundbreaking and important, this book provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Also be sure to note Nigel Dodd’s The Social Life of Money. Questions about the nature of money have gained a new urgency in the aftermath of the global financial crisis. Even as many people have less of it, there are more forms and systems of money, from local currencies and social lending to mobile money and Bitcoin. Yet our understanding of what money is—and what it might be—hasn’t kept pace. In The Social Life of Money, Dodd, one of today’s leading sociologists of money, reformulates the theory of the subject for a postcrisis world in which new kinds of money are proliferating.

And don’t miss out on Amin Ghaziani’s There Goes the Gayborhood? Gay neighborhoods, like the legendary Castro District in San Francisco and New York’s Greenwich Village, have long provided sexual minorities with safe havens in an often unsafe world. But as our society increasingly accepts gays and lesbians into the mainstream, are “gayborhoods” destined to disappear? Ghaziani provides an incisive look at the origins of these unique cultural enclaves, the reasons why they are changing today, and their prospects for the future.

More of our leading titles in sociology can be found in the catalog. You may also sign up with ease to be notified of forthcoming titles at http://press.princeton.edu/subscribe/. (Your e-mail address will remain confidential!)

If you’re heading to the American Sociological Association annual meeting in San Francisco, CA August 16th-19th, come visit us at booth 412. Mikołaj Piskorski will be signing A Social Strategy: How We Profit from Social Media at 3:00 p.m. Monday, August 18th. Please also join Amin Ghaziani for a discussion of There Goes the Gayborhood? at the Green Arcade bookstore Sunday, August 17th at 6:00 p.m.

See you in San Francisco!