Could India save Twitter? Misiek Piskorski discusses the future of social media with Yahoo! Finance

Harvard Business professor Misiek Piskorski is making the media rounds in New York to promote the publication of A Social Strategy: How We Profit from Social Media. Here, with Yahoo! Finance, he discusses why Twitter needs to make a big play in India if it wants to stay relevant and competitive with other social media platforms like Facebook and Alibaba.

And here he discusses social media and the growth of Uber on Bloomberg TV:


bookjacket A Social Strategy: How We Profit from Social Media
Mikolaj Jan Piskorski

Hardcover | 2014 | $29.95 / £19.95 | ISBN: 9780691153391
288 pp. | 6 x 9 | 2 halftones. 13 line illus. 9 tables.eBook | ISBN: 9781400850020 |

Table of Contents

Sample the book:
Preface[PDF] pdf-icon
Chapter 1[PDF] pdf-icon


  1. Great discussion about Twitter and other social media platforms. I think Twitter has done a good job of breaking onto TV and trying to delve into real-time marketing. Seeing TV spots that include hashtags just shows that companies like to use Twitter as a method of gauging discussion.

    Piskorski makes a good point about Twitter’s onboarding process. My friends either love it or hate it, and I could understand why people who don’t get a response right away would get discouraged!