Harvard Business professor Misiek Piskorski is making the media rounds in New York to promote the publication of A Social Strategy: How We Profit from Social Media. Here, with Yahoo! Finance, he discusses why Twitter needs to make a big play in India if it wants to stay relevant and competitive with other social media platforms like Facebook and Alibaba.
And here he discusses social media and the growth of Uber on Bloomberg TV:
|A Social Strategy: How We Profit from Social Media
Mikolaj Jan Piskorski
Hardcover | 2014 | $29.95 / £19.95 | ISBN: 9780691153391