Untranslatable Tuesdays – Media

media

To mark the publication of Dictionary of Untranslatables: A Philosophical Lexicon, we are delighted to share a series of playful graphics by our design team which illustrate some of the most interesting terms from the Dictionary. For week six in the “Untranslatable Tuesdays” series we present Media/Medium (of communication):

By the beginning of the twentieth century, the recognition of a family resemblance between the various “implements of intercommunication” meant that they could be compared and contrasted in profitable new ways. . . . The term “mass media” found its niche in scholarly articles by such influential American midcentury thinkers as Hadley Cantril, Harold Lasswell, and Paul Lazarsfeld. But European philosophers resisted this tendency. . . . For Sartre, Adorno, and their contemporaries, “mass media” was less an untranslatable than an untouchable sullied by intellectual and institutional associations with American cultural imperialism. . . . This resistance was soon exhausted. . . . Cognates like “multimedia,” “remediation,” and “mediality” proliferate globally. This reflects less the dominance of English than the collective urgency of an intellectual project. (Ben Kafka)