A miracle in Arcata, CA – report from the our stalwart sales rep Steve Ballinger

k10185We knew 1177 B.C. by Eric Cline would be a big book for us, but it has become a run-away seller (even appearing on the Canadian best-seller list the week of its release)  since its release in late March and we have just ordered a third printing! Not only is it topping the archaeology charts on Amazon, but it’s also seeing some great sell through in independent bookstores. Case in point, check out this terrific story from our West coast sales representative, Steve Ballinger.

Greetings – I’m back after a long haul through California. The rain was Weather Channel worthy at times. The orders were great. Somehow I didn’t get one good meal out of the trip. Carl’s Jr and Jack in Box were the top spots for cuisine last week. The route of the sales calls took me over the mountain ranges and forests, past the vast orchards of angry farmers, up and down the dreaded Grapevine. Yet, a miracle happened.

Friday, after visiting the bookstores in Ukiah, I drove on up to Northtown Books in Arcata. Northtown Bookstore could easily fit in the hipster haven of Brooklyn. The parking is better though. It was one of those situations of selling the list at the front counter and pausing while Dante, the store owner, handled customers. We got the first two books in the order, The Extreme Life of the Sea and The Transformation of the World. But then he passed on the ancient history titles even after much whimpering and trying on my part. I could just visualize the 1177 B.C. title in the store.

Well, a few customers came and went, a twenty-something mom with tousled hair asked about #7 and #8 of the Unicorn series and he said he could get it in for her. We got to Lost Animals and then the phone rang. I could hear him say, “As it turns out I am having a meeting with the publisher’s representative right now.” He came back shaking his head in amazement, the customer on the phone, had called to see if he could order 1177 B.C. Princeton’s new book. We went from zero to 2. A miracle. It was some guy named Darius.

A miracle in Arcata, CA.