Natasha Dow Schüll recieves the 2013 Sharon Stephens First Book Prize for “Addiction by Design”

Natasha Dow Schüll – Addiction by Design: Machine Gambling in Las Vegas
Winner of the 2013 Sharon Stephens First Book Prize, American Ethnological Society

“The Sharon Stephens Book Prize is awarded bi-annually for a junior scholar’s first book. The prize ($1000) goes to a work that speaks to contemporary social issues with relevance beyond the discipline and beyond the academy. Ethnographies and critical works in contemporary theory — single-authored or multi-authored but not edited collections — are eligible.”

From the congratulatory e-mail to Natasha Dow Schull from AES: “The selection committee- Marisol de la Candena, Daniel Goldstein, and Daromir Rudnyckyj, found [the book] ‘deeply researched, very well written, conceptually sound, and absolutely compelling.’” The award will be presented at the AES business meeting at AAA in Chicago this November.

Recent decades hAddiction By Designave seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.

Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone,” in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible–even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schüll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and “ambience management,” player tracking and cash access systems–all designed to meet the market’s desire for maximum “time on device.” Her account moves from casino floors into gamblers’ everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.

Addiction by Design is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

Natasha Dow Schüll is associate professor in the Program in Science, Technology, and Society at the Massachusetts Institute of Technology.