Norway’s biggest bank DnB NOR is banking on customers, well, banking on their clever new commercial to promote personal savings accounts. In it, a dazed newlywed wakes up in a luxurious white hotel room after a night of partying only to discover that eternal bachelor George Clooney has put a (giant diamond) ring on it:
The tag line reads, “Some people are lucky in life. For the rest of us, saving up can be smart.” DnB NOR’s ad has gone viral this week, with major newspapers such as Britain’s Independent and Australia’s Telegraph and gossip bloggers such as Perez Hilton posting it to the delight of their readers across the globe.
Funny viral video aside, countries in Europe and Asia share a common modern history of promoting small saving, which is the subject of Princeton professor Sheldon Garon‘s forthcoming book, Beyond Our Means: Why America Spends While the World Saves. Garon’s sweeping transnational history shows how nations such as Germany and Japan have encouraged a culture of thrift by supporting government and private institutions that single-mindedly promote popular savings and wage savings campaigns.
Do you think U.S. banks should start personal savings campaigns featuring stars like Clooney? Tell us what you think in the comments section, and become an early fan of Garon’s forthcoming title on Facebook.