Video Series–Daniel Hamermesh explains why “Beauty Pays”

Why Beauty is Good for Business

UT Economist and PUP author Daniel Hamermesh on why beauty if good for business.

“Some of our papers show that those companies that had better looking executives–same location, same size–had better sales. And the effect was not small.”

This is the second of five videos in which he explains some of the research he did for Beauty Pays. Tomorrow: “why economists care about beauty.”