This week’s book giveaway is The Silicon Jungle by Shumeet Baluja. A timely thriller, The Silicon Jungle raises serious ethical questions about today’s technological innovations and how our most confidential activities and minute details can be routinely pieced together into rich profiles that reveal our habits, goals, and secret desires–all ready to be exploited in ways beyond our wildest imaginations. Set in today’s cutting-edge data mining industry, The Silicon Jungle is a cautionary tale of data mining’s promise and peril, and how others can use our online activities for political and personal gain just as easily as for marketing and humanitarian purposes.
“[F]righteningly convincing. . . . The read is quick, the questions will linger, and the ideas are so intriguing. . . . Baluja simplifies the abstract world of tech-speak for the rest of us while aiming to do for the Internet what Upton Sinclair’s The Jungle did for the meat industry: make readers reconsider its safety. For fans of intelligent thrillers.”–Stephen Morrow, Library Journal
“A cerebral, cautionary tale. Credible and scary.”–Vint Cerf, Google Vice President and Chief Internet Evangelist and one of the “Fathers of the Internet”
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The Silicon Jungle by Shumeet Baluja