A book by any other cover would smell as sweet

The Spring 2010 catalog features new paperback editions of some of our most popular books from 2008 and 2009 (and even one from much earlier). Unlike previous years, though, many of the covers for these books have been wholly redesigned or substantially tweaked. I asked PUP Art Director Maria Lindenfeldar and our talented designers to chime in on these new cover designs. What do you think of these new covers? Vote below.


“The first design was done by a freelancer, and it never came together as hoped. The redesign was an attempt to match the editor’s original vision more closely. The artwork for the second version was spotted by the editor in a review of the hardcover edition.”

“We wanted the paperback edition to look distinctive yet familiar.  The type has been reworked to make it more playful and to integrate it more  closely with the Ed Koran image. The redesign also included a promotional  quote and a new background color.”


“The  original jacket was gorgeous, but it didn’t reflect the content of the book.  The iPod is one of the major examples Bhide uses to support his argument  that technology developed abroad can have positive effects on the Western  economy. Putting it on the cover just made a lot of sense.”

“The set of steps on the original jacket was a symbol of change and decline, but that image was quite abstract. For the paperback, we  used “the empty suit” as a visual metaphor; it alludes to the loss of  idealism that Khurana argues was originally a critical part of a business  school education.”


“Simple really – this book is not just a paperback of a hardback original (we did that for this book some long time ago). This is a new edition of a paperback of a hardback original. We needed to draw attention to the fact that the book is different from the original editions. BUT the original cover design was so good, we didn’t want to try striking out with an entirely new concept. So, what we did was to simply freshen up and adapt the original by adding some color and making the skyline more identifiable as a ‘financial center’. “


“The redesign was meant  to emphasize that this is a work of fiction aimed at a college-age audience.  The stylized möbius strip alludes to an infinity  symbol (a subject studied by the main character) and represents an  intellectual and philosophical journey undertaken by the main character and  his grandfather. The original jacket was a photograph of the author and his grandson. “

Comments

  1. I’ve always preferred hardbacks myself – more classy I think.

  2. James Douglass says:

    I’ve always been much happier with hardbacks. Paperbacks are flimsy, wear out quicker and generally don’t feel the same. I guess they are a little cheaper to create though.